To ensure that our internet marketing initiatives consistently produce a high volume of interested legal case contacts, eGenerationMarketing’s internet marketing team uses a dynamic mix of search engine marketing, internet advertising, and on-site optimization to promote some of the highest ranking Social Security Disability websites on the internet.
Online Advertising
Much of the qualified traffic driven to our Social Security Disability websites is derived from the efficient use of paid, keyword-based advertising on major search engines such as Google, Bing, and Yahoo. eGenerationMarketing works with these search companies to place advertisements in the results returned for queries relevant to Social Security Disability Insurance (SSDI) or Supplemental Security Income (SSI), thereby generating a high volume of directed traffic to our websites.
Because site visitors derived in this way are already actively seeking information about the Social Security Disability application and appeals processes, these types of paid listings help to generate thousands of potential case contacts and result in hundreds of retained Social Security Disability cases for our clients nationwide.
By continuously tracking price competition and return on investment for various keywords and updating our search advertising profiles accordingly, eGenerationMarketing creates dynamic, cost-effective search marketing campaigns that allow us to provide clients with new cases at the single best value in the industry.
Search Engine Optimization (SEO)
Supplementing our paid search marketing campaigns, eGenerationMarketing uses a variety of search engine optimization (SEO) techniques to streamline our websites for a better overall user experience and, by extension, higher placement in the “organic” (or unpaid) search results returned for targeted keywords or phrases related to Social Security Disability law.
This is achieved mainly through the creation of high quality, relevant website content, the formatting of our websites based on knowledge of search engine indexing procedures, and the setup of a strong web presence based on factors that lend credibility with the search engines. Using such organic search techniques reduces our cost per intake and creates an even higher return on the investment of our clients' marketing dollars.
Geographic Targeting
Because eGenerationMarketing uses the reach of the internet to create national advertising campaigns that generate high volumes of web traffic, we are able to refer business leads to both national and local clients at an extremely reduced cost relative to the expense of a geographically targeted web campaign.
Our campaigns generate leads from across the country, and custom software allows us to sort those intakes by region, state, or even telephone area code. In this way, we are able to cater to local clients' specific geographic practice areas with the same per-lead efficiency achieved by a national internet marketing campaign.
Consistent Return
Taking advantage of eGenerationMarketing's lead generation services offers our clients levels of consistency, stability, and affordability that would be difficult to rival through internal search marketing and internet advertising initiatives.
Online marketing is a fast-paced and constantly fluctuating industry, and campaigns require constant attention and adjustment to keep efficiency up and cost down. Our low and unchanging price per lead not only simplifies the process of generating business online, but gives your business a consistent measure of ROI by which to assess the value of your marketing effort.
For specific information on eGenerationMarketing's programs, please visit our Lead Generation page or Contact Us.
