Drupal blog posts

6 Lead Generation Tips for Lawyers in 2026

Rachel — Wed, 17 Dec 2025 13:58:04 +0000

6 Lead Generation Tips for Lawyers in 2026

Generating leads for your law firm is more competitive than ever. In 2026, prospective clients are researching firms across multiple platforms, comparing reviews, consuming short-form video, and increasingly relying on AI-powered search experiences. Depending on your location and practice area, standing out requires a modern, diversified lead generation strategy.

Below is a practical guide to help your firm attract and convert more legal leads in 2026.

What Is Lead Generation for Attorneys?

Law firm lead generation is the process of attracting potential clients and guiding them toward contacting your firm. This can include digital marketing, community engagement, referrals, and third-party services. The goal is to build a pipeline of qualified leads that convert into clients and grow your caseload.

An effective lead generation strategy focuses not only on volume but also on lead quality, cost efficiency, and conversion rate, all while remaining compliant with legal advertising regulations.

1. Paid Search and Local Services Ads

Paid search remains one of the fastest ways to generate legal leads in 2026, but it has evolved significantly.

Google Local Services Ads (LSAs) and Google Screened listings are now essential for many practice areas, those looking for cases in a specific area.
AI-powered bidding strategies and Performance Max campaigns allow firms to optimize for conversions rather than just clicks.
Call-only and lead-form ads help capture high-intent prospects on mobile devices.

To succeed with paid search, law firms should:

Target tightly defined geographic areas
Focus on high-intent keywords (e.g., “employment lawyer near me”)
Monitor cost per lead and lead quality—not just impressions or clicks

Consistent campaign optimization is critical to avoid wasted spend in increasingly competitive legal markets.

2. SEO and AI Search Visibility

Search Engine Optimization (SEO) continues to be one of the highest-ROI lead generation channels for law firms, but in 2026, it extends beyond traditional Google rankings.

Modern SEO strategies should include:

Optimizing for AI-powered search results (such as AI overviews and conversational search)
Local SEO, including Google Business Profile optimization and location-specific content
High-quality, authoritative content that demonstrates legal expertise and answers real client questions

Use tools like Ahrefs, SEMrush, and Google Search Console to identify keyword opportunities and track performance. Regular technical audits focusing on site speed, mobile usability, and accessibility are also essential.

SEO takes time, but firms that invest early benefit from compounding, long-term lead generation.

3. Referrals, Reviews, and Word of Mouth

Word of mouth remains one of the most trusted sources of legal leads, especially when amplified online. In 2026, referrals are driven by:

Online reviews on Google, Yelp, and legal directories
Client testimonials (including video testimonials where permitted)
Professional referrals from other attorneys and service providers

Actively ask satisfied clients for reviews and make the process easy. Featuring reviews and testimonials on your website can significantly increase conversion rates for new prospects.

4. Community Involvement and Local Partnerships

Building relationships within your local community continues to be a powerful, long-term lead generation strategy.

Examples include:

Sponsoring or speaking at local events
Partnering with unions, nonprofits, or trade organizations
Hosting free webinars or workshops on relevant legal topics

For example, an employment law attorney might present a webinar on employee rights or workplace discrimination for a local organization. These efforts build trust, brand recognition, and steady referral pipelines over time.

5. Social Media and Short-Form Video

Social media has become a major discovery channel for law firms, particularly through short-form video.

In 2026, effective social media strategies include:

Posting educational videos on platforms like TikTok, Instagram Reels, YouTube Shorts, and LinkedIn
Responding to trending legal topics or news stories
Engaging directly with comments and questions

Paid social advertising also allows firms to target users based on interests, behaviors, and life events. When done correctly, social media builds authority, familiarity, and inbound leads—especially for consumer-facing practice areas.

6. Third-Party Legal Lead Generation Services

While organic and paid marketing channels can deliver excellent results, they often require time, expertise, and ongoing management. Third-party legal lead generationservices offer a faster and more predictable alternative.

With a service like eGen, law firms can:

Set monthly lead caps
Target specific geographic areas
Receive exclusive, real-time leads
Customize lead packages by practice area

eGen generates exclusive leads for employment law, Social Security disability, personal injury, family law, and workers’ compensation firms.

For firms looking to scale quickly or supplement existing marketing efforts, third-party lead generation can be a cost-effective and efficient solution.

Putting It All Together

The most successful law firms in 2026 use a multi-channel lead generation strategy that balances short-term results with long-term growth. By combining paid advertising, SEO, referrals, community involvement, social media, and trusted third-party services, your firm can generate consistent legal leads in an increasingly competitive landscape.

To learn more about eGen’s pricing and availability in your area, contact us today.

Rachel Wed, 12/17/2025 - 08:58

SSA Hearing Office Approval Rates

Rachel — Thu, 04 Dec 2025 16:44:22 +0000

SSA Hearing Office Approval Rates

Throughout the year, the SSA updates the hearing office approval rates. This data can help Social Security disability attorneys make decisions about their practices. To simplify utilizing the SSA data, we compiled a list of each hearing office and the approval rates based on decisions made from September 28, 2024, through August 29, 2025.

Each hearing office varies in the award percentage. The lowest being 40.42% (Little Rock, AR) and the highest being 84.80% (Ponce, PR). The overall average for hearing office approval rates nationwide is 58.64%.

The current top 10 SSA hearing offices with the highest disability approval rates are:

Ponce, PR - 84.80%
Queens, NY - 78.33%
Long Island, NY - 75.05%
Santa Barbara, CA - 74.15%
Rochester, NY - 73.64%
Mobile, AL - 73.36%
Oklahoma City, OK - 72.76%
Charlotte, NC - 72.58%
Spokane, WA - 72.00%
New York Varick, NY - 70.86%

To best use this data, your firm can take cases in areas with a high approval rate. eGen allows your firm to create a custom Social Security disability lead package with an option to screen leads by a three-digit zip code prefix. Using this, you can receive leads located near a specific OHO.

To learn more about eGen’s exclusive leads for lawyers and availability near specific OHO offices, contact us today!

State	Hearing Office	Decisions	Awards	% Favorable
AL	BIRMINGHAM	2721	1424	52.33%
AL	MOBILE	2579	1892	73.36%
AL	MONTGOMERY	2352	1621	68.92%
AR	FORT SMITH	1188	701	59.01%
AR	LITTLE ROCK	3102	1257	40.52%
AZ	PHOENIX DOWNTOWN	1814	1017	56.06%
AZ	PHOENIX NORTH	909	496	54.57%
AZ	TUCSON	1486	1048	70.52%
CA	FRESNO	1210	739	61.07%
CA	LONG BEACH	1059	555	52.41%
CA	LOS ANGELES DOWNTOWN	984	592	60.16%
CA	LOS ANGELES WEST	1275	800	62.75%
CA	MORENO VALLEY	1919	1018	53.05%
CA	OAKLAND	1536	998	64.97%
CA	ORANGE	1185	742	62.62%
CA	PASADENA	1505	1001	66.51%
CA	SACRAMENTO	1790	1169	65.31%
CA	SAN BERNARDINO	1139	707	62.07%
CA	SAN DIEGO	1577	900	57.07%
CA	SAN FRANCISCO	1144	525	45.89%
CA	SAN JOSE	770	442	57.40%
CA	SAN RAFAEL	711	435	61.18%
CA	SANTA BARBARA	588	436	74.15%
CA	STOCKTON	958	420	43.84%
CO	COLORADO SPRINGS	1354	601	44.39%
CO	DENVER	2492	1571	63.04%
CT	HARTFORD	1673	992	59.29%
CT	NEW HAVEN	1174	638	54.34%
CT	NORWALK	1117	755	67.59%
DC	WASHINGTON	2018	1211	60.01%
DE	DOVER	776	490	63.10%
FL	FORT MYERS	1156	790	68.34%
FL	FT LAUDERDALE	2723	1310	48.11%
FL	JACKSONVILLE	2290	1247	54.45%
FL	MIAMI OHO	1969	1328	67.45%
FL	ORLANDO	2608	1640	62.88%
FL	ST PETERSBURG FL OHO	1296	819	63.19%
FL	TALLAHASSEE FL OHO	1334	850	63.72%
FL	TAMPA OHO	3028	1774	58.59%
GA	ATLANTA DOWNTOWN	2413	1556	64.48%
GA	ATLANTA NORTH	1456	731	50.21%
GA	COVINGTON	1894	1301	68.69%
GA	MACON	1573	771	49.01%
GA	SAVANNAH	1389	721	51.91%
HI	HONOLULU	603	414	68.66%
IA	DES MOINES	2298	1265	55.05%
IL	CHICAGO	2306	1297	56.24%
IL	EVANSTON	1864	1048	56.22%
IL	NHC CHICAGO	1519	775	51.02%
IL	OAK BROOK	1035	587	56.71%
IL	OAK PARK	2593	1759	67.84%
IL	ORLAND PARK	2316	1084	46.80%
IL	PEORIA	1555	877	56.40%
IN	EVANSVILLE	1860	1014	54.52%
IN	FORT WAYNE	1108	663	59.84%
IN	INDIANAPOLIS	4145	2543	61.35%
IN	VALPARAISO	1700	977	57.47%
KS	TOPEKA	900	386	42.89%
KS	WICHITA	1044	532	50.96%
KY	LEXINGTON	3212	1695	52.77%
KY	LOUISVILLE	2390	1303	54.52%
KY	MIDDLESBORO	1172	621	52.99%
KY	PADUCAH	1028	579	56.32%
LA	METAIRIE	1317	750	56.95%
LA	NEW ORLEANS	1282	677	52.81%
LA	SHREVEPORT	1264	820	64.87%
MA	BOSTON	1384	744	53.76%
MA	LAWRENCE	1557	881	56.58%
MA	SPRINGFIELD	955	567	59.37%
MD	BALTIMORE	2570	1712	66.61%
MD	NHC BALTIMORE	1820	880	48.35%
ME	PORTLAND	1146	708	61.78%
MI	DETROIT	2559	1447	56.55%
MI	FLINT	1595	919	57.62%
MI	GRAND RAPIDS	2170	1261	58.11%
MI	LANSING	1674	881	52.63%
MI	LIVONIA	2531	1446	57.13%
MI	MT PLEASANT	1517	1002	66.05%
MN	MINNEAPOLIS	2858	1563	54.69%
MO	COLUMBIA	698	410	58.74%
MO	KANSAS CITY	3210	1720	53.58%
MO	NHC ST LOUIS	1186	542	45.70%
MO	SPRINGFIELD	1099	452	41.13%
MO	ST LOUIS	3630	1986	54.71%
MS	HATTIESBURG	2222	1072	48.24%
MS	JACKSON MS OHO	1338	741	55.38%
MS	TUPELO	1249	838	67.09%
MT	BILLINGS	1553	990	63.75%
NC	CHARLOTTE	2615	1898	72.58%
NC	FAYETTEVILLE	2146	1428	66.54%
NC	GREENSBORO	1857	1224	65.91%
NC	RALEIGH	3103	1963	63.26%
ND	FARGO	1309	825	63.03%
NE	OMAHA	1765	898	50.88%
NH	MANCHESTER	1837	1090	59.34%
NJ	JERSEY CITY	2457	1593	64.84%
NJ	SOUTH JERSEY	2741	1921	70.08%
NM	ALBUQUERQUE	1798	997	55.45%
NM	NHC ALBUQUERQUE	1057	531	50.24%
NV	LAS VEGAS	1022	615	60.18%
NV	RENO	206	119	57.77%
NY	ALBANY	2157	1438	66.67%
NY	BRONX	1301	778	59.80%
NY	BUFFALO	1674	896	53.52%
NY	LONG ISLAND	1900	1426	75.05%
NY	NEW YORK	1765	1070	60.62%
NY	NEW YORK VARICK	1074	761	70.86%
NY	NEWARK	2598	1498	57.66%
NY	QUEENS	1343	1052	78.33%
NY	ROCHESTER	736	542	73.64%
NY	SYRACUSE	2460	1369	55.65%
NY	WHITE PLAINS	1210	816	67.44%
OH	AKRON	2675	1465	54.77%
OH	CINCINNATI	2001	1135	56.72%
OH	CLEVELAND	3916	2067	52.78%
OH	COLUMBUS	2489	1405	56.45%
OH	DAYTON	1232	869	70.54%
OH	TOLEDO	2481	1331	53.65%
OK	MCALESTER	676	348	51.48%
OK	OKLAHOMA CITY	2908	2116	72.76%
OK	TULSA OHO	1785	1164	65.21%
OR	EUGENE	1499	962	64.18%
OR	PORTLAND	1966	1335	67.90%
PA	ELKINS PARK	3369	2039	60.52%
PA	HARRISBURG	1490	641	43.02%
PA	JOHNSTOWN	1054	563	53.42%
PA	PHILADELPHIA	1577	875	55.49%
PA	PHILADELPHIA EAST	944	536	56.78%
PA	PITTSBURGH	2087	1015	48.63%
PA	SEVEN FIELDS	2412	1703	70.61%
PA	WILKES BARRE	3362	1570	46.70%
PR	SAN JUAN	2785	1902	68.29%
RI	PROVIDENCE	1866	1063	56.97%
SC	CHARLESTON	1721	932	54.15%
SC	COLUMBIA	1873	1073	57.29%
SC	FLORENCE	1388	679	48.92%
SC	GREENVILLE	2038	1317	64.62%
TN	CHATTANOOGA	1560	1103	70.71%
TN	FRANKLIN TN	2467	1304	52.86%
TN	KINGSPORT	2063	1174	56.91%
TN	KNOXVILLE	1240	688	55.48%
TN	MEMPHIS	1951	1064	54.54%
TN	NASHVILLE	1469	883	60.11%
TX	DALLAS DOWNTOWN	2229	1342	60.21%
TX	DALLAS NORTH OHO	3094	2020	65.29%
TX	FORT WORTH	2179	1192	54.70%
TX	HOUSTON NORTH	3189	1812	56.82%
TX	HOUSTON WEST	2973	1666	56.04%
TX	RIO GRANDE VALLEY	754	444	58.89%
TX	SAN ANTONIO	4940	2605	52.73%
UT	SALT LAKE CITY	1824	998	54.71%
VA	ALEXANDRIA	2147	1266	58.97%
VA	CHARLOTTESVILLE	1216	530	43.59%
VA	NHC FALLS CHURCH	1369	715	52.23%
VA	NORFOLK	1621	834	51.45%
VA	RICHMOND	1758	830	47.21%
VA	ROANOKE	1041	618	59.37%
WA	SEATTLE	1969	1154	58.61%
WA	SPOKANE	1282	923	72.00%
WA	TACOMA	1089	626	57.48%
WI	MADISON	1447	1011	69.87%
WI	MILWAUKEE	1951	971	49.77%
WV	CHARLESTON	1689	999	59.15%
WV	HUNTINGTON	1227	615	50.12%
WV	MORGANTOWN	1055	616	58.39%

*Source: https://www.ssa.gov/appeals/DataSets/03_ALJ_Disposition_Data.html

Rachel Thu, 12/04/2025 - 11:44

Divorce Leads For Lawyers

Rachel — Mon, 31 Mar 2025 18:28:00 +0000

Divorce Leads For Lawyers

eGen’s family law and divorce leads can help your firm expand your caseload and grow your family law practice. Through exclusive lead generation, your firm can obtain even more divorce and family law clients than ever before.

How Does Family Law and Divorce Lead Generation Work?

Divorce and family law lead generation help connect attorneys to potential claimants actively seeking legal help. Generated almost exclusively through paid ads, we drive quality family law and divorce claimants to our website where they complete a contact form. Once submitted, the claimant is converted to a legal lead and sent exclusively to your firm in real-time.

Because our legal leads are sent to only one firm and are sent as soon as the lead indicates interest in speaking with a family law attorney, your firm has a higher chance of converting the lead to a client than other divorce lead generation services that resell leads to multiple firms over long periods of time.

eGen’s Divorce Attorney Leads

eGen’s divorce leads fall under our family law lead generation umbrella. Along with divorce attorney leads, eGen generates the following family law case types:

Adoption
Child Custody/Visitation
Child Support
Guardianship
Marriage/Partnership
Premarital Agreement
Spousal Agreement
And more.

In addition to being exclusive and sent in real-time, our family law leads are customizable. You can select which states your firm would like to receive leads in or how many you would like within one month. Then, as your firm grows, eGen can grow with you.

Receiving Divorce Leads

When you receive a family law lead from eGen, you will receive the following information:

Name
Phone Number
Zip Code
Email Address
Case Type
Marital Status
If the lead has children
Case Description

There are a few different options your firm has to receive our family and divorce law case leads. All leads are sent in real-time, so your firm can choose the best option(s) that allow you to quickly follow up with any legal leads received from eGen.

Leads and their information can be emailed or texted to one person, or multiple people, at your firm. eGen also offers a live-transfer option. When live transfer is chosen, the lead is presented with the option for a call to be immediately placed to your family law firm. If a lead chooses to, a call will be placed to the phone number you provide, immediately getting your firm on the phone with the lead. Lastly, all leads are posted into our free in-house lead and case management software, eLuminate. We can also post leads into most case management systems as well.

Additionally, family and divorce leads are presented with a ‘Thank You’ page once they complete our Free Case Evaluation. This page can be completely customized by your firm. You can include things like your phone number or email address so a lead can reach out, a website link, and so much more.

Get More Divorce Case Leads

Getting more divorce and family law leads is easy with eGen’s pay-per-lead system. With no long-term commitments or hidden fees, your firm can try our family law and divorce leads risk-free. To learn more about our legal leads and to get a free quote, contact eGen today!

Rachel Mon, 03/31/2025 - 14:28

Call-Only Legal Leads

Rachel — Tue, 18 Feb 2025 17:46:44 +0000

Call-Only Legal Leads

Call-only leads allow your firm to quickly connect with potential clients looking for help with a legal matter. Rather than receiving a lead’s information from a web form, live call leads place a call immediately between the lead and your firm. With this direct connection made, live call-only leads can be a great way to quickly grow your firm’s caseload.

Why Should Your Firm Utilize Live Call Leads?

There are many benefits to call-only legal leads. Live call leads connect claimants directly to your firm, removing the need to continuously call and email a lead, ultimately saving your firm time. Your firm can quickly build your connection with a claimant, increasing the chances they become a client.

Call-only leads show a higher intent than web form legal leads. By placing a call directly to your law firm, the lead is expressing a higher interest in getting legal assistance. Again, this increases the chance of the lead converting into a client for your firm.

Lastly, live call leads convert between 10-15%* higher than web leads. With the need for outreach attempts eliminated, conversion rates increase.

How Do eGen’s Live Call Leads Work?

We currently generate live call leads for the following case types:

Consumers find our phone number through organic search or paid ads. Once the number is called, the consumer is prompted to put in their zip code. They are then guided through a series of qualifying questions about their claim. For example, those seeking assistance with a disability claim are asked:

if they are receiving disability benefits,
if they are currently working with an attorney,
have worked 5 of the last 10 years,
and if they are seeking treatment from a doctor.

Should their provided zip code match your package and the consumer answer all the questions favorably, the call will routed to the number your firm provides. Calls become billable once they surpass 90 seconds of connected time.

We know every firm has different needs, so custom packages are tailored to each firm. Create a custom package based on the location(s) you’d like to receive calls. Select if you’d like leads that are nationwide or from specific states, cities, or even zip codes. There are no minimums or long-term contracts, allowing you to adjust your package as needed.

To find out more about our exclusive call-only legal leads, including pricing and availability, contact us today!

*Source: https://www.linkedin.com/pulse/value-phone-calls-over-form-leads-callcar

Rachel Tue, 02/18/2025 - 12:46

Best & Worst States To Practice Personal Injury Law

Deanna — Wed, 12 Feb 2025 21:04:26 +0000

Best & Worst States To Practice Personal Injury Law

State negligence laws can make or break any personal injury claim. Depending on how much your client was at fault for a car crash or slip-and-fall accident, his or her claim will be reduced, or even thrown out of court. Here are some of the best (and worst) states for personal injury negligence.

Worst: Pure Contributory Negligence

This is the bottom of the barrel for PI negligence laws. In states that have pure contributory negligence, any personal injury claimant will not be able to receive damages if he was even 1% at fault for the accident. There are only four states that follow pure contributory negligence laws in personal injury claims:

Alabama
Maryland
North Carolina
Virginia

Practicing personal injury law in one of these states is certainly more challenging than elsewhere, but by no means impossible.

Best: Pure Comparative Negligence

Pure comparative negligence means that a claimant’s settlement will be reduced by however much he or she was at fault for the accident. Even if a claimant was 99% at fault for an accident, she may still be entitled to compensation.

This is a perfect situation for attorneys taking slip-and-fall cases, one of the most common forms of personal injury claims. Even if your client was rather oblivious and slipped in a restaurant that had a clear “wet floor” sign on the premises, your client could still have a chance of receiving compensation if the restaurant was just 1% responsible for the accident. These are the states that follow pure comparative fault laws:

Alaska
Arizona
California
Florida
Kentucky
Louisiana
Mississippi
Missouri
New Mexico
New York
Washington

Other States To Consider

While states with pure comparative negligence can prove to be the most valuable to attorneys, states with modified comparative negligence. In states with modified comparative negligence, the plaintiff’s damages awarded will be reduced by the percentage they were found at fault for if the fault is not 50% or 51% (depending on state laws). Should the fault exceed the state’s 50% or 51% rule, then the plaintiff will not be awarded damages. States with modified comparative negligence include:

Arkansas (50% rule)
Colorado (50% rule)
Connecticut (51% rule)
Delaware (50% rule)
Florida (51% rule)
Georgia (50% rule)
Hawaii (51% rule)
Idaho (50% rule)
Illinois (51% rule)
Indiana (51% rule)
Iowa (51% rule)
Kansas (51% rule)
Maine (50% rule)
Massachusetts (51% rule)
Michigan (51% rule)
Minnesota (51% rule)
Montana (51% rule)
Nebraska (50% rule)
Nevada (51% rule)
New Hampshire (51% rule)
New Jersey (51% rule)
North Dakota (50% rule)
Ohio (51% rule)
Oklahoma (51% rule)
Oregon (51% rule)
Pennsylvania (51% rule)
South Carolina (51% rule)
Tennessee (50% rule)
Texas (51% rule)
Utah (50% rule)
Vermont (51% rule)
West Virginia (51% rule)
Wisconsin (51% rule)
Wyoming (51% rule)

Unlike states with pure contributory negligence, states with modified comparative negligence still allows those who were partially at fault to receive compensation for their damages. This makes the states plaintiff friendly states and better states to practice personal injury law in.

And if You’re Stuck in DC…

If you are able to become licensed to practice in another state, or hire an attorney licensed to practice in neighboring states, you will have a lot of opportunity to supplement your personal injury practice with cases in neighboring states. Here are some great neighbors for pure contributory states:

Maryland: Pennsylvania, New Jersey, and West Virginia all follow modified 51% comparative fault, meaning your client could be equally at fault for an auto accident or slip-and-fall incident and still be able to file a claim.

Virginia: West Virginia has 51% modified comparative fault, Tennessee has 50% modified comparative fault, but the shining jewel is Kentucky: those practice in Western Virginia can hop the border to Kentucky, where the bourbon flows feely and you can file a PI claim if the defendant is just 1% at fault for an accident.

North Carolina: Similar to above—Tennessee and South Carolina use modified 50% comparative fault.

Alabama: Attorneys in Alabama have a wealth of options for taking PI claims in more favorable states. Mississippi and Florida both use pure comparative fault, while Georgia uses modified 50% comparative fault.

Increase Your PI Caseload Today

If you’d like to take personal injury leads in states with desirable fault laws, give us a call today at 617.800.0089. Our customizable personal injury packages allow you to take leads across the state, or simply in a three-digit zip prefix if you’d prefer. We’d love to discuss how you can increase your caseload with high-quality PI leads today.

Source: Comparative and Contributory Negligence Laws by State

Deanna Wed, 02/12/2025 - 16:04

The 2025 Guide to Digital Marketing For Lawyers

Rachel — Mon, 30 Dec 2024 22:00:48 +0000

The 2025 Guide to Digital Marketing For Lawyers

Attorney internet is always changing. Legal marketing tactics that were working five years ago likely won’t be as successful now. It can be challenging to update your firm’s digital marketing tactics and continually optimize for success, but having an updated, successful strategy can help your firm grow. To help your firm continue successful online marketing, use the digital marketing guide for lawyers below:

What is Digital Marketing For Lawyers?

Digital marketing refers to online strategies and campaigns that help increase traffic to your firm's website and grow your brand awareness. There are a variety of channels your firm can utilize within your digital marketing plans to help your firm grow.

Building Your Target Audience

Before you can establish a marketing strategy for your firm, you’ll first need to identify your target audience. To do so, you should establish your firm's ideal client and identify their search intent. Why would they need to reach out to your firm?

Establish Your Ideal Client

Your target audience should consist of who your firm’s ideal client is. This may include a specific age range, location, occupation, specific case type, injuries or illnesses and more. If you’re not sure who your ideal client would be, look at your past clients. What did they have in common that made them a successful client?

If your firm handles multiple areas of law, then you may want to create a target audience for each area of law. For example, your ideal Social Security disability claimant is likely someone over age 50 that is not working but has worked in the past and regularly visits the doctor. This would differ from an ideal wage theft client where the age might not matter to your firm. Without knowing who your ideal client is, it can be difficult to properly build a digital marketing campaign.

Identifying Search Intent

Once your target audience is identified, you can begin creating your attorney marketing campaigns around them. In digital marketing, you’ll need to consider search intent. Search intent is the “why” behind a keyword.

Keeping your target audience in mind, you’ll want to look at the keywords your firm wants to rank for and establish what the intent is. Then, you can build your content around the intent. For example, if an employment law claimant searches “not getting paid overtime”, then it’s likely that the user’s intent is to learn what to do when not getting paid overtime, and not statistics on workers who are not paid for their overtime. You can then create content on your firm’s site about what to do when you are not getting paid overtime, create ads specific to the search intent, etc. As you work on your firm’s legal online marketing, your target audience and search intent should constantly be in the front of your mind.

To help identify search intent, you can use third party tools like Google Search Console, Ahrefs or SpyFu to find keywords for your firm. Once you identify potential keywords through these tools, you can look at content already ranking for the keywords to identify intent. Look for patterns within the content of the top pages to establish what Google believes the search intent is. Many third-party tools will now identify what they also believe the search intent is.

Defining Your Firm

In addition to identifying your ideal clients, you should determine how you want your firm to be perceived. This will help for consistent marketing across all marketing channels, not just your firm's digital marketing. Consider what your firm’s brand is and how you can show you are an authority within your area of law.

Determining Your Firm’s Brand

Next step before working on your online marketing plan is determining your firm’s brand. What makes your firm different than the competition? What sets you apart? This can be your success rate, special services provided, characteristics of your lawyers, lack of fees, etc. Once you determine how you want to brand your firm, you can use consistent messaging across all your legal digital marketing efforts.

Demonstrating Authority

Another consideration when determining your firm’s brand is establishing how your firm is an authority. Your firm’s authority and credibility may stem from past achievements, how long your firm has been in business, reviews from clients, etc. You can then prove to potential clients why you’re an authority within your area of law. You can then use this in your ads, on an “about us” page, or within the content of your firm’s site. Plus, demonstrating authority on your firm's website can help improve your firm's search engine optimization (SEO).

Content Marketing

Once you’ve established your firm's brand, you can move onto content marketing. Content marketing has become more important than ever. The content on your firm’s site can be used to reach new clients every day. When working on your firm’s content, you should consider an inbound marketing strategy or try creating videos.

Inbound Marketing

Inbound marketing is a process where you help potential clients find your firm through the content you provide online. When done correctly, a potential client shouldn’t feel like you’re selling them on contacting your firm or that you’re selling them on the fact that they need a lawyer. Instead, you’re providing the information to lead them to this conclusion themselves. Instead of outright saying, “You need to contact a lawyer!”, try adding reasons a lawyer may be able to help, guiding them to the decision to contact your firm.

Using Video Marketing

Video marketing is a great way to build brand awareness and attract more clients to your firm. Because Google owns YouTube, chances of your firm’s video getting on the first page of the search results are high. In fact, it’s been found that you are 53 times more likely to rank on the first page of Google when using videos. You can use videos to introduce your staff, provide how-to information, answer frequently asked questions and more. These videos can help build trust as well as help potential client build a relationship with you before they even meet you. With over 480,000 videos when you search “how to find an attorney”, your firm could be missing out on a valuable way to find new clients.

Online Marketing Outside of Website

Outside of your firm’s website, there are other key areas online that you should spend time optimizing to improve your internet marketing plan. These include online directories, online reviews and utilizing social media.

Business Listings & Directories

If your firm isn’t already utilizing online directories and business listings, now is the time to start. It’s an easy way to gain backlinks to your firm’s site. Many directories free to use. Those that are paid can help boost where your firm is listed in on their site. Plus, many online directories, like Yelp and AVVO, rank on the first page of the search results. This can help your firm gain organic traffic for keywords that are difficult to rank in the top 10 search results for. These directories can also lead to referral traffic to your firm’s site from the listings.

Getting Reviews

Online reviews are necessary in any digital marketing plan. They show that your firm is credible and can get the job done. These can be posted across the different online directories your firm has joined, your Google Business Listing, Facebook, and on your firm’s site. If your firm handles different areas of law, consider trying to get testimonials from each practice area. Reach out to past and current clients with links to places to post reviews of your firm. As you get reviews, whether positive or negative, try interacting with them. This will show potential clients you care. The testimonials your firm receives can then be used to help prove that your firm is an authority in your area of law, as previously discussed.

Social Media

Having a TikTok is one thing, but actually using it is another. Being engaged on social media can help your firm find new clients. You’re able to connect with people on a more personal level, helping your firm feel more real.

You should regularly post content and try to answer any questions. Your firm can join different Facebook or LinkedIn groups where your target audience may also be. Then, try being an active member and making your firm known to the group through answering questions and offering advice. Using your research on your ideal client’s search intent, you can create specific posts on your social media accounts to attract and engage your target audience.

Paid Search

Paid search is used by firms both big and small to drive potential clients to their sites. As you work on your paid campaigns, consider trying Local Service Ads and optimizing your landing pages.

Local Service Ads

Paid search can be extremely competitive and costly, especially for saturated areas of law. For some smaller firms, there might not be the budget to compete with nationwide firms for paid ad placements. Fortunately, Google now has Local Service Ads. To get placements on Local Service Ads, firms must be screened by Google before qualifying for a Local Service Ad placement. Then, you pay per lead rather than click, making it a more affordable option for firm’s whose marketing budget is tight.

Optimized Landing Pages

Having optimized landing pages can help your firm convert more clicks to actual legal leads. Going back to your target audience and search intent, consider what information a user is looking for when they click on your ads. Try different formats and content on your landing pages to see which preform the best.

In Google Analytics, you can monitor how your landing pages are performing. Watch the number of sessions, bounce rate and conversions to understand how users respond to your landing page. If you have high sessions, but a high bounce rate or low conversions, then there are likely changes that should be made on the page. You may need to better match search intent, try testing different call to actions or adjust your contact form.

SEO vs PPC: Which Should You Do?

There’s never a simple answer to the question of whether your firm should focus your 2025 legal digital marketing efforts into SEO or PPC. What will work best for your firm will come down to three factors: your expertise in the digital marketing space/your current staff, your budget, and your current client demand.

1. Your Expertise and Staff

If you’re not comfortable or familiar with Google Ads, it’ll be challenging to manage your own campaigns. You can expect to spend 5-10 hours setting up an initial Ads campaign, plus a few hours (or more) each week optimizing and expanding your campaign. The Google Ads interface can be confusing to anyone who’s not familiar with PPC marketing. Unless you’re familiar with Ads or have someone on staff to help, you’ll likely want to start off very slowly and learn more about Ads online, or you’ll want to outsource your attorney internet marketing campaign to an agency.

Search Engine Optimization (SEO), on the other hand, does take a little less finesse but can be even more time consuming. For your firm’s website to rank well organically, you’ll need to focus on stellar content. As an attorney, you likely have the legal expertise to write a thorough and compelling blog on some of the finer aspects of law, such as comparative negligence for a personal injury claim or grid rules for SSDI applicants. The issue with SEO is you have to write excellent content to rank well, and you have to continually update your website to ensure your readers are able to find the content they need. If you don’t want to learn how to use Google Ads, you may be able to rank for organic keywords—if you put the time into writing great content.

2. Your Budget

This is a simple one—if you have absolutely no legal marketing budget, you shouldn’t look into Google Ads. The legal space is far and away one of the most expensive areas to advertise in online. Some personal injury and mass tort keywords cost upwards of $150 per click. It is not realistic for any attorney to spend less than $200 per week on Ads. Organic optimizations are free. The only costs you need to factor in are your billable hours, or how much time your staff spends writing content if you’re not able to do it yourself.

3. Your Current Client Demand

Paid search is a great option for attorneys who need clients immediately because you’ll start getting clicks (and hopefully inbound inquiries!) within the first day of launching. Depending on how desperate your need for more clients is, you can bid aggressively to try to rank on one of Google Ads’ top positions. If you cannot wait much longer, paid search or other instantaneous options like lead providers are the best option.

If you have a high current case load and wish to slowly supplement your pending claims, SEO may be a better fit for your firm. SEO is a very slow process. It often takes three or more months for a new page of content to even begin ranking on Google’s search pages. If you’re in a particularly competitive area of law like personal injury, it could take a year or more. The good news is that once you start ranking well organically, your traffic should continue to build over time. You may even be able to reduce your ad spend elsewhere once you have a decent organic pipeline built out. This will allow you to reduce your margins over time, as organic leads are free.

PPC: For firms with a paid search staff & budget who need leads immediately.

SEO: For firms looking to expand their online presence and incrementally decrease cost per lead over time.

Track Everything

As you work on your firm’s legal digital marketing, it’s important to track everything. A lead and case management software can make it easy to keep track of your leads and clients. You’ll be able to track where your leads came from, which leads converted to clients, which did not, even which were desired but didn’t convert. You can then use this data to find out which campaigns are working, or which optimizations did not have a positive impact.

There are different tools available to help you track your legal marketing efforts. Some are free while others require monthly or yearly fees. Some marketing tools of note include:

Google Analytics: Monitor traffic to your firm's site and how users interact with your site on this free tool from Google. Track traffic, bounce rate, sessions, lead conversions and much more all in one place.
Google Search Console: On this free tool from Google, track your firm's organic presence as well as monitor for any technical issues.
Ahrefs: Use this tool to track your firm's backlinks, conduct keyword research, do competitor research and more.
SEMRush: This paid tool also allows you to do keyword research, monitor your organic presence, run site audits, watch your competitors, and much more.

To get started on updating your firm's digital marketing plan, take a look at what is working and what can be improved. If you already running paid ads, make sure your content is matching your target audience and their search intent. If your firm has been actively working on its SEO, make sure to include new business listings, getting reviews or creating videos. Track your changes to find what optimizations are successful.

Rachel Mon, 12/30/2024 - 17:00

Call to Action Examples

Deanna — Wed, 13 Nov 2024 16:36:40 +0000

Call to Action Examples

A call to action (CTA) is a piece of content, usually just a few words, intended to entice a viewer to complete an action. For attorneys, a call to action is the text that inspires a claimant to contact your firm regarding his or her legal claim.

There are endless variants of call to actions you can use on your website or other marketing materials, from something as simple to “call now” to a complex blog post on how legal assistance can ensure an auto accident arbitration goes well.

A call to action can be used in a variety of forms. They can be a button, text link, or even text with no link (paired with something else, like a phone number to click or form to fill out).

How To Write A Call To Action

A call to action can vary in length. Some are short while others may be a bit longer. The length will be dependent on the action you'd like your target audience to take. Because of this, the first step is defining what you'd like the user to do.

Next, you'll want to start your call to action off with a strong verb. Common verbs in call to actions include:

Buy
Call
Click
Contact
Find
Join
Learn

Your call to action should also provoke emotion. This can be done following the verb, finding a way to resonate with your audience. Social proof (such as how many people your firm has helped), finances (like how much money someone can get), benefits (what your firm does well), and sentiments (benefits for your clients, such as the relief of being approved for SSD), can all be used in your call to action to provoke emotion.

Call To Actions For Law Firms

The best call to action for lawyers are ones that invite a user to take action. Your call to action is dependent on what you'd like a user to do. Most law firm call to actions include ones that urge a user to call the firm or fill out a law firm.

The best CTA can vary on a case by case basis. By testing different call to actions, your firm can find what performs best for you.

Here are some call to action examples your firm can build on, and how they could help your firm increase its revenue.

“Contact Us Today”

“Contact” or “Contact Us” is one of the most commonly used call to actions. You’ll usually see this text displayed on the button someone presses to submit a contact form. It’s a simple way to try to tempt someone to reach out, and is a little more sophisticated than just “submit.” So why consider “Contact Us Today”? This will create a sense of urgency for the claimant. Many marketers believe “Today,” “Now,” and other related words increase click through rates or conversion rates.

“Get Help Now”

When claimants seek legal service, they’re really looking for help. They’re either unable to work due to a disability, or injured due to someone else’s negligence. “Get Help” is a great way to subtly show the claimant that you’re there to help, not just get a paycheck. This type of call to action is relevant for lawyers in nearly any area of consumer law.

“Free Evaluation”

A lot of consumers won’t speak with an attorney because they’re worried they’ll be charged something upfront. If you’re happy to speak with a claimant regarding his or her claim without charging anything, you should make it clear that there’s no risk in reaching out to your firm. Keep in mind that the word “free” is often a spam trigger, so you shouldn’t use this as the subject line of a marketing email or anything along those lines.

“Settle Your Claim”

This call to action is similar to “Get Help Now.” It’s designed with the hope of showing claimants that there’s a light of the end of the tunnel if they work with your firm. This call to action will be more relevant for some lawyers than others. For example, Social Security disability attorneys wouldn’t really need to “settle” anything, while personal injury attorneys need to settle disputes regarding negligence, fault, and insurance denials.

A call to action is just a single factor in a list of many components that affect your conversion rate. Your website design, color, and even button size all make a big difference when it comes to actually completing a form or calling a firm. What works for one lawyer may be an utter fiasco for another. Trial and error is one of the best ways to determine what’s best for your firm.

Deanna Wed, 11/13/2024 - 11:36

Famous Employment Law Cases

ntd — Mon, 04 Nov 2024 15:46:29 +0000

Famous Employment Law Cases

During the 1960s the United States experienced an unprecedented time of social revolution. Previously held attitudes of bias against minorities and woman were challenged in many forms. In response to the calls for justice, the Equal Pay Act (1963) and the Civil Rights Act (1964) were both passed and effectively changed the landscape of labor law as we know it today.

While the passage of these laws was monumental, the proceeding years saw challenges to both pieces of legislation that would alter the scope of both. The following are examples of famous employment law cases.

Griggs v. Duke Power Co. (1971)

Widely considered one of the first employment discrimination cases of its kind, Griggs v. Duke Power Co. was heard before the Supreme Court starting in the winter of 1971.

This case was initiated when a collection of employees from the power company brought a class action lawsuit against their employer, Duke Power Company. The employees alleged that the power companies’ policy of requiring a high school diploma and satisfactory scores on a series of tests in order to achieve promotion to higher paying roles was instituted as a ploy to restrict minority employees from certain jobs at the company.

After a series of appeals, the case was brought to the Supreme Court where it was decided that the Civil Rights Act prohibited employers from barring employees from certain positions based on education level or “testing devices” when the position in question did not reasonably require the candidate to possess either a certain level of education or pass an exam.

Meritor Savings Bank v. Vinson (1986)

The case of Meritor Savings Bank v. Vinson is significant in the evolution of employment law due to the resulting ruling of what could constitute gender-based discrimination under the Civil Rights Act.

The plaintiff in this case, Mechelle Vinson, a former employee of Meritor Savings Bank, alleged that she was the victim of repeated sexual harassment by her male supervisor during her time at the bank. Vinson also stated that fear of losing her job drove her to submit to this harassment and therefore created a hostile work environment, which she believed was a form of discrimination and therefore a violation of Title VII of the Civil Rights Act.

Prior to this case, sexual harassment could only be tied to a discrimination claim if sexual harassment resulted in material loss by the employee, such as reduction in wages or termination. Because of this precedent and others like it, the district court that originally heard Vinson’s claim, ruled in favor of the bank.

Once Vinson’s case was appealed and eventually heard before the Supreme Court, it was decided that Title VII was not exclusively intended to cover instances of gender discrimination that led to material loss. Rather, the court ruled that sexual harassment in the workplace which created a hostile environment was a form of gender discrimination and was therefore a violation of Title VII.

Alex Morgan v. United States Soccer Federation (2019)

In March of 2019, 28 players on of U.S. Women’s soccer team filed a lawsuit against the United States Soccer Federation that cited violations under the Equal Pay Act and Title VII of the Civil Rights Act. The suit takes aim at alleged pay disparities and unequal playing conditions between the men and women’s national teams.

In December of 2019, the team reached a settlement with the federation that addresses the disparities in playing conditions, mostly revolving around fields of play, travel accommodations and medical staff availability.

In May of 2020 the equal pay claims in the lawsuit were dismissed in district court but are currently being appealed. The district court judge that dismissed the case contended that the Equal Pay Act does prohibit pay disparity based on sex but cited the two team’s collective bargaining agreements as the reason for the disparity, therefore ruling out the issue of sex. This case, just like those before will likely set a precedent for how employment laws are applied.

Future Employment Law Cases

The last few years have seen many changes for employment laws on both a state and federal level. From remote workers, to changes in parental leave, minimum wages, pay transparency, the raise of AI in the workplace, and much more, it's important for your firm to stay up to date on the current happenings of employment lawsuits. Additionally, having a constant flow of employment law leads can help your firm increase the chances of representing the next big employment lawsuit like the examples above.

eGenerationMarketing has been connecting consumers to attorneys for over a decade and we are ready once again to help firms seeking to help others by broadening their reach to the online employment law lead generation world.

Sources

https://www.lexisnexis.com/community/casebrief/p/casebrief-griggs-v-duke-power-co

https://www.lexisnexis.com/community/casebrief/p/casebrief-meritor-sav-bank-fsb-v-vinson

https://www.natlawreview.com/article/us-women-s-national-soccer-team-settles-some-claims-equal-pay-lawsuit

ntd Mon, 11/04/2024 - 10:46

Family Law Lead Generation

Rachel — Tue, 29 Oct 2024 21:11:52 +0000

Family Law Lead Generation

Family law lead generation is the process of getting people looking for help with a family law matter into becoming potential clients, also known as a 'lead'. A 'lead' is a person who has indicated they are intersted in your firm's service, typically by completing a contact form. There are a few tactics firms can use to generate family law case leads online. You can run your own paid advertisements, work on the organic presence of your firm's website, or work with a legal lead generation company.

Family Law Lead Generation Tactics

Generating your own family law leads can be done through a variety of channels. These include:

Paid Ads: Running paid ads can help target specific keywords your target clients are searching, allowing you to target family law leads for specific case types.
Organic Search: Search Engine Optimization (SEO) can help your firm rank high for target keywords on a search page, below the ads.
Legal Directories: Adding your firm to online directories will help promote your firm.
Video Marketing: Utilizing video marketing, like YouTube, can help more people discover your family law firm.
Social Media: Social media is a great place for your firm to increase awareness and find new clients.
Lead Generation Services: A lead generation service can help your firm get more family law leads without having to lift a finger.

What is a Family Law Lead Generation Service?

Family law lead generation services refer to a service that generates and then sells family law leads to attorneys and firms looking to increase their caseload. These services, like eGen, allow family law firms to focus on clients and cases rather than trying to increase family law lead volume through traditional marketing efforts.

How Are eGen's Family Law Leads Generated?

Our family law leads are generated exclusively through paid search. Paid search allows us to focus on the leads that are actively looking for help in specific family law areas. For example, if an individual is searching for help online regarding a divorce issue, they will be shown an ad linking to our website. Here, they will then complete a Free Case Evaluation and the information will be passed along to your firm in real time.

Are the Family Law Leads Exclusive?

Yes, our family law leads are exclusive. All eGen leads are exclusive and they are sent to your law firm in real time. Leads can be sent to your preferred email address(es). It is important to keep in mind that these potential claimants are actively looking for legal help which is why we stress the importance of prompt and persistent follow ups.

What Information Will I Receive with Each Family Law Lead?

Each lead that is sent will provide the following information:

Type of Family Law Case
Marital Status
Relationship to Children (if applicable)
Case Description
Contact Information

What Types of Family Law Cases Are Generated?

Our family law lead generation campaigns generate the following family law case leads:

Adoption
Child Support
Child Custody/Visitation
Divorce
Guardianship
Marriage and Partnership
Premarital Agreement
Spousal Agreements

How Many Family Law Leads Will I Receive Each Month?

We have no long-term contracts, however we typically ask for a sample size of about 100 leads in a 1-2 month time frame. This will help ensure that there is a large enough sample size to determine if a family law lead generation service is right for you.

How Much Do Family Law Leads Cost?

Our family law lead costs can vary depending on packages. Contact our sales team to get a free custom quote.

Is Lead Generation a Form of Family Law Marketing?

Family law legal case leads can be used to supplement your family law marketing efforts. Instead of working on your digital marketing efforts, we will take care of the family law lead generation campaigns. You can then spend time working with your clients.

Why Work With eGen?

Not only will you receive exclusive family law case leads sent in real-time, but your firm will be assigned a dedicated account manger and access to eLuminate, our in-house case management system. If you would like to learn more about the partnership, please call 617.800.0089 or fill out a form to contact us today!

Rachel Tue, 10/29/2024 - 17:11

2024 Legal Marketing Trends

Rachel — Tue, 27 Feb 2024 15:40:26 +0000

2024 Legal Marketing Trends

Each year, new digital marketing trends emerge that can impact how your firm markets itself and finds new clients. By understanding the trends now, you can utilize them in your 2024 legal marketing plan. In 2024, these legal marketing trends are likely to emerge:

Continuing To Use AI

Over the past few years, AI has grown in popularity. In 2023, we saw a boom in using AI to help create new marketing plans. AI tools helped generate content ideas, write blogs, better emails, and make many marketing efforts more efficient. As AI evolves in 2024, so will its uses within the legal marketing space.

New AI tools can help better your firm’s workflow during the intake process. Add an AI chatbot to your website to help with intake questionnaires, and streamline appointment confirmations or onboarding documents. Use AI to summarize or draft legal documents, and so much more. As AI capabilities continue to grow and improve, so will their influence in legal marketing.

Utilizing Social Media

The trend of social media is not new. As social media evolves, so will the ways your law firm can integrate it into its marketing strategy. Between running ads on different platforms, working with influencers to promote your firm, and utilizing in-app purchase or signup features, there are a lot of ways your law firm can advertise.

Within social media, video will continue to grow. Whether it’s TikTok , Instagram Reels, or YouTube Shorts, video will keep gaining popularity. Your firm can create quick, informational videos about different case types or react to popular videos that may have a case within your field. These videos can then be used as ads. The more ‘viral’ videos your firm or attorneys can create, the more brand recognition will increase for your firm.

Creating Quality Content

Having quality content will only become more important in 2024. During 2023, Google released a variety of algorithm updates related to content, including the Helpful Content Update. Because of this, focusing on user-first content, rather than content geared toward search engines, will become increasingly important in 2024.

To make sure your content is helpful for users, follow Google’s E-E-A-T (experience, expertise, authority, trust). The more evident E-E-A-T is on your firm’s website, the better your firm will rank on the search engine results pages (SERPs). To do this, show how your firms and attorneys have both experience and expertise in your practice. Credit content that is written by an attorney to that attorney. Add awards and client testimonials to show that your firm is trustworthy.

Combining In-House Marketing & Marketing Services

With so many different legal marketing options emerging in 2024, combining both an in-house marketing team and outside marketing services will help your firm make the most of your marketing budget. Agencies can help with your firm’s SEO, create a Social Media planm or manage your paid search campaigns. Together with your firm’s in-house marketing team, you can develop strategies to help grow your firm.

A lead generation service can also complement your in-house marketing. Instead of needing to meet with an agency, apply changes to your marketing efforts suggested by them, and be stuck in a contract, eGen delivers legal leads straight to your firm with no effort needed from your firm. We do not require long-term contracts nor will you need to make any changes to your firm’s marketing. Instead, we’ll run the lead generation campaigns, sending you exclusive attorney leads as soon as a claimant complete our Free Case Evaluation form.

For more information about our legal leads, pricing, and availability in your area, contact eGen today.

Rachel Tue, 02/27/2024 - 10:40