It can be hard for any business to find new clients—FDCPA firms are no exception. Nowadays there is a myriad of marketing channels available for you to use to find new claimants. If you’re tired of the “same old” with PPC campaigns or TV commercials, here are some new ways your firm can find creditor harassment clients.
Speak With Bankruptcy Firms
Bankruptcy and FDCPA violations go hand in hand. Someone who’s filing for bankruptcy almost certainly has unpaid credit card or medical debts, so it’s plausible that someone applying for bankruptcy might have a killer FDCPA case in addition.
If you haven’t reached out to local bankruptcy firms yet, consider extending the olive branch. You can offer bankruptcy firms clients who you cannot help, and it’s likely they’ll do the same for you.
Use Lead Generation
Lead generation services allow you to bypass the expense of setting up your own marketing campaigns. When you purchase FDCPA leads, you’re paying for a claimant who’s indicated interest in working with an attorney, not a campaign that might attract potential clients.
eGen is one of the only FDCPA lead providers that can offer cases nationwide. We are a leader in the creditor harassment lead industry.
Create a Presence With Billboards
Billboards typically cost $1,500-$3,000 per month, depending on where your firm is located and how many views a spot expects to receive. Billboards may not lead to immediate clients, but they are useful for creating brand awareness for your firm. Many consumers may not realize that harassment from third-party debt collectors is illegal under the FDCPA.
Like any marketing option, there is some risk in using billboards. You’ll need to ensure your copy is noticeable and memorable. There’s no point in paying for billboards for claimants to forget your firm’s name when they need legal aid six months down the road. Additionally, billboards are priced depending on how many potential views they’ll receive.
Connect With Local Nonprofits
Much like a bankruptcy firm, nonprofits will likely work with people who have been harassed by third-party debt collectors. Some nonprofits that could be particularly relevant could be loan relief businesses or consumer rights’ organizations.
It won’t be possible to simply ask a nonprofit to send FDCPA claimants your way. You may need to be a sponsor for the nonprofit, or offer something valuable in return like a blog post. Keep in mind that nonprofits may be wary of working with a law firm, so it’s critical to make it clear you have consumers’ rights in mind.
Expand Your FDCPA Caseload Today
While billboards and networking are great ways to sign more clients, the downside is that it often takes months or more to finally start seeing profit from these types of campaigns. Paid ads on Google or Bing yield immediate success, but need to be monitored closely and optimized often.
If you haven’t considered working with a lead generation company already, give eGen a call at 617.800.0089. We’d be happy to discuss our FDCPA lead pricing and availability with you and your team today.