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Are TV Ads All That and a Bag of Chips?

According to Forbes, digital marketing will overtake television ads in 2017 for the first time ever. Even so, commercials are still one of the most popular forms of marketing due to the fact that so many consumers still watch TV. Recent data compiled by Total Audience Report shows that Millennials watch 22 hours of TV per week, while older generations watch even more. Adults aged 50-64, the sweet spot for most Social Security disability firms, watch a staggering 43 hours of TV every week. This equals about 6 hours of TV every day.

Mistakes Your Firm Could Have On Your Website

According to data collected by the Pew Research Center, older Americans are using the web more than ever before. In 2016, 64% of people age 65+ used the internet, while 87% of users aged 50-64 were online. This means that if your firm doesn’t have a website, you should invest in one as soon as you can. Unfortunately, this older audience may not be as tech-savvy as other populations. Social Security disability attorneys in particular may be at a disadvantage when trying to get consumers to contact your firm online. Here are some tips you should keep in mind when building your website.

Google’s Webmaster Guidelines and Your Firm

If you’re like most firms in 2017, you’ll have a website you use to find more potential claimants. Google is currently the most popular search engine in the world (by a large margin), so it’ll be important to follow Google’s guidelines to ensure you’re never penalized for unfavorable web practices. It’ll be unlikely for your firm to be removed from Google completely unless you participate in some kind of SEO scheme, but here are some simple tips you should keep in mind to ensure Google can crawl your site and all your pages could be found by potential claimants:

How Can I Increase my Caseload on a Budget?

In an ideal world, all of your clients would come from referrals. Having a past client recommend your firm to a family member or friend in need will be much more impactful than having a potential claimant see your firm’s name on a billboard. Unfortunately, it’s nearly impossible for your firm to get the volume you need from just referrals alone. Here are a few ways you can supplement your current caseload on a limited budget:

Networking to Boost Your Workers’ Comp Caseload

Law firms of all sizes are always looking for new ways to increase their caseloads and sign more clients. While workers’ compensation claims are not as common as personal injury claims, tens of thousands of employees seek legal assistance every year. While digital and traditional marketing efforts can bring in many clients, you might be able to sign more workers’ compensations for free through networking. Here are some ways connections can get you the workers’ comp cases you want.

The Pros and Cons of Starting a PPC Campaign

Pay-per-click advertising, or PPC, is one of the most popular forms of digital marketing available. Legal PPC advertisements work by allowing law firms to pay a set amount each time a potential claimant clicks on a link to their firm’s website. When executed correctly, PPC campaigns can be a profitable way to generate legal leads. On the flip side, a poorly-run PPC campaign can cost your firm thousands per week. Here are some of the pros and cons of starting your own campaign.

Getting Traffic to Your Personal Injury Site with Keywords

Personal injury is one of the most competitive areas of law in the country. It may feel like it’s nearly impossible to get your website to show up on Google’s search results due to the volume of competing firms. Although challenging, it’s still possible to get your personal injury firm to show up online. Here are some tips to help your firm succeed in a saturated market by simply modifying the copy you use on your website.