Most Common Days for Car Crashes—Preparing for an Increase in Clients

Almost every business has a “busy season,” and personal injury firms are no exception. Due to high settlements and plenty of insurance coverage, auto accident claims are among the most popular case types for personal injury attorneys. Some days of the year have significantly more auto accidents than others. If you’re personal injury attorney, prepare your intake staff for these busy days to make sure you’re ready for an increase in your caseload.

Three Great States for Personal Injury Claims

Because personal injury attorneys are required to be accredited with a state’s own bar to practice law in the area, it’s uncommon to find firms who will take PI claims nationwide. If your firm is considering expanding into a new state, you’ll likely want to choose a state nearby. While this is great for travel costs, not all states are perfect for filing personal injury claims. Here are some of the best states for personal injury attorneys to be licensed in.

Google Analytics for Your Law Firm Pt. 4—Mobile

Google Analytics is an invaluable tool for any law firm with a website. With Google Analytics, you can track how your website’s visitors interact with your content, and what percentage of people choose to contact your firm to learn more about your legal services. A great report for your firm to look into is Mobile.

You can see your Mobile report by going to Audience → Mobile → Overview.

Three Huge FDCPA Settlements and What Your Firm Can Learn

The Fair Debt Collections Protection Act, or FDCPA, protects consumers from harassment from third-party collection agencies. Many consumers do not know that their rights are protected from “dirty tactics” a collection agency may take, but that does not mean that there aren’t big settlements available for creditor harassment attorneys. Since the FDCPA was enacted nearly 40 years ago, there have been some enormous settlements for consumers and their attorneys.

Brace Yourselves: PI Claims are Coming

Personal injury attorneys may not have a relaxing holiday. According to the U.S. National Institute on Alcohol Abuse and Alcoholism (NIAAA), 40% of traffic-related deaths during Christmas and New Year’s are caused by drunk drivers. This means that your firm will likely see a lot of auto accident and wrongful death claims come through your door. Here are some ways your firm can prepare for an influx of cases:

Can a Billboard Yield a Profitable ROI?

Billboards are one of the most popular forms of marketing for attorneys. According to the Outdoor Advertising Association of America, billboards generated $6.7 billion dollars in revenue in 2012. If you’re considering supplementing your current marketing efforts with a new strategy, consider some of the pros (and cons) of billboard marketing before investing in an ad campaign.

Keep Your Clients Engaged With Newsletters

Whether you’ve just signed a new client or won a claim 10 years previously, keeping in touch with your clients is wildly beneficial. Past clients are great for getting referrals to your firm or building a reputation in your community. One of the best ways to keep up with old and new claimants is through online newsletters. Here are some tips your firm can utilize to make sure your email marketing campaigns are as effective as possible.

6 Holiday Travel Tips for Attorneys

Happy holidays from eGeneration marketing! With some of the biggest holidays of the year quickly approaching, it’s likely that you and your family have big travel plans. Whether you’re hopping on a plane or driving across the state to your in-laws’ house, holiday travel can be unbearably stressful for anyone. Here are some quick tips on how you can make your holiday plans go as smoothly as possible.