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Google Analytics for Your Law Firm Pt. 4—Mobile

Google Analytics is an invaluable tool for any law firm with a website. With Google Analytics, you can track how your website’s visitors interact with your content, and what percentage of people choose to contact your firm to learn more about your legal services. A great report for your firm to look into is Mobile.

You can see your Mobile report by going to Audience → Mobile → Overview.

Three Huge FDCPA Settlements and What Your Firm Can Learn

The Fair Debt Collections Protection Act, or FDCPA, protects consumers from harassment from third-party collection agencies. Many consumers do not know that their rights are protected from “dirty tactics” a collection agency may take, but that does not mean that there aren’t big settlements available for creditor harassment attorneys. Since the FDCPA was enacted nearly 40 years ago, there have been some enormous settlements for consumers and their attorneys.

Brace Yourselves: PI Claims are Coming

Personal injury attorneys may not have a relaxing holiday. According to the U.S. National Institute on Alcohol Abuse and Alcoholism (NIAAA), 40% of traffic-related deaths during Christmas and New Year’s are caused by drunk drivers. This means that your firm will likely see a lot of auto accident and wrongful death claims come through your door. Here are some ways your firm can prepare for an influx of cases:

Can a Billboard Yield a Profitable ROI?

Billboards are one of the most popular forms of marketing for attorneys. According to the Outdoor Advertising Association of America, billboards generated $6.7 billion dollars in revenue in 2012. If you’re considering supplementing your current marketing efforts with a new strategy, consider some of the pros (and cons) of billboard marketing before investing in an ad campaign.

Keep Your Clients Engaged With Newsletters

Whether you’ve just signed a new client or won a claim 10 years previously, keeping in touch with your clients is wildly beneficial. Past clients are great for getting referrals to your firm or building a reputation in your community. One of the best ways to keep up with old and new claimants is through online newsletters. Here are some tips your firm can utilize to make sure your email marketing campaigns are as effective as possible.

6 Holiday Travel Tips for Attorneys

Happy holidays from eGeneration marketing! With some of the biggest holidays of the year quickly approaching, it’s likely that you and your family have big travel plans. Whether you’re hopping on a plane or driving across the state to your in-laws’ house, holiday travel can be unbearably stressful for anyone. Here are some quick tips on how you can make your holiday plans go as smoothly as possible.

How to Represent Baby Boomers

Baby Boomers (people born between the years of 1946 and 1964) are currently the second largest population in the US, only behind Millennials. For Social Security disability firms in particular, it’s likely that Baby Boomers make up a large proportion of your clients. Here are some ways your firm can make sure that you’re reaching your audience and addressing the needs of potential claimants.

Giving Back & Increasing Your Referrals

The holiday season is finally upon us! While many firms and businesses experience a seasonal slump during the holidays, this time of the year may be a perfect time to create a referral channel. Referrals are some of the most profitable cases for attorneys, as they don’t cost any marketing dollars. If you want to receive a couple of referral cases over the next month, here are a couple of actions your firm can consider taking to make yourself a known name in your community.

The Most Important Question Any Firm Can Ask

There are countless questions you’ll need to ask claimants to vet a claim and determine if the case is pursuable. Social Security disability attorneys will always want to know what disability a claimant has, while personal injury attorneys will be more concerned with an applicant’s case type. But there’s one question that you should be asking any claimant who contacts you, regardless of your area of law:

How did you hear about our firm?

Why is this question important?

Mental Disorders: 1 of 3 Approved Claims

Social Security disability attorneys know a case is worthless if a condition isn’t disabling enough to be approved by the SSA. No amount of testifying will sway an ALJ if there isn’t medical evidence to back up a claim. Most Social Security attorneys turn away claims dealing with mental illnesses, but did you know that 34.7% of approved claims are applicants who have a mood disorder or similar illness?