Google Analytics for Your Law Firm Pt. 4—Mobile

Google Analytics is an invaluable tool for any law firm with a website. With Google Analytics, you can track how your website’s visitors interact with your content, and what percentage of people choose to contact your firm to learn more about your legal services. A great report for your firm to look into is Mobile.

You can see your Mobile report by going to Audience → Mobile → Overview.

5 Free Browser Extensions That Simplify Attorneys’ Lives

Let’s face it; attorneys lead busy and stressful lives. Fortunately, technology can simplify your daily tasks. Here are five free browser extensions that can save you time, improve your professionalism, and even save you money.

1. Boomerang (for Gmail)

Three Huge FDCPA Settlements and What Your Firm Can Learn

The Fair Debt Collections Protection Act, or FDCPA, protects consumers from harassment from third-party collection agencies. Many consumers do not know that their rights are protected from “dirty tactics” a collection agency may take, but that does not mean that there aren’t big settlements available for creditor harassment attorneys. Since the FDCPA was enacted nearly 40 years ago, there have been some enormous settlements for consumers and their attorneys.

A Year in Review: 6 Most Popular Posts of 2016

Over the past eight years eGenerationMarketing has published numerous blogs all aimed towards providing you with marketing, industry, and other insights.

With all of this content available to attorneys and advocates, we wanted to share and highlight some of the year’s most popular posts.

ODAR Approval Ratings (2016) : Social Security disability representatives rely on favorable Hearings in order to keep their offices profitable. Listed in this blog are all of the ODAR approval ratings for the year of 2016

The Double-Edged Sword of Initial Application Approvals

When discussing approval ratings within the context of Social Security Disability law, attorneys and disability advocates often focus on ODAR hearing approval rates. Indeed, hearing approval rates provide great insight to third-party representatives into the attractiveness of cases in certain ODARs. However, recognizing the fluctuation in approval data at the initial adjudication level may prove vital in constructing an effective business model for your disability practice.

Brace Yourselves: PI Claims are Coming

Personal injury attorneys may not have a relaxing holiday. According to the U.S. National Institute on Alcohol Abuse and Alcoholism (NIAAA), 40% of traffic-related deaths during Christmas and New Year’s are caused by drunk drivers. This means that your firm will likely see a lot of auto accident and wrongful death claims come through your door. Here are some ways your firm can prepare for an influx of cases:

Six Tips to Leaving an Effective Voicemail

As an attorney it can be difficult to reach claimants, many times leaving a voicemail is the best option. It is important to leave a high quality message. Here are a few tips that you should keep in mind when leaving a voicemail!

Can a Billboard Yield a Profitable ROI?

Billboards are one of the most popular forms of marketing for attorneys. According to the Outdoor Advertising Association of America, billboards generated $6.7 billion dollars in revenue in 2012. If you’re considering supplementing your current marketing efforts with a new strategy, consider some of the pros (and cons) of billboard marketing before investing in an ad campaign.

Increase Fee-Generating Cases with Happier Workers

Happy workers are an integral part of any successful and productive business—especially law firms. However, because lawyers are more prone to depression than the rest of the population, this can prove particularly difficult. Fortunately, there are a number of changes that you can implement to create a work environment that breeds happiness.

Keep Your Clients Engaged With Newsletters

Whether you’ve just signed a new client or won a claim 10 years previously, keeping in touch with your clients is wildly beneficial. Past clients are great for getting referrals to your firm or building a reputation in your community. One of the best ways to keep up with old and new claimants is through online newsletters. Here are some tips your firm can utilize to make sure your email marketing campaigns are as effective as possible.