According to Forbes, digital marketing will overtake television ads in 2017 for the first time ever. Even so, commercials are still one of the most popular forms of marketing due to the fact that so many consumers still watch TV. Recent data compiled by Total Audience Report shows that Millennials watch 22 hours of TV per week, while older generations watch even more. Adults aged 50-64, the sweet spot for most Social Security disability firms, watch a staggering 43 hours of TV every week. This equals about 6 hours of TV every day.
According to data collected by the Pew Research Center, older Americans are using the web more than ever before. In 2016, 64% of people age 65+ used the internet, while 87% of users aged 50-64 were online. This means that if your firm doesn’t have a website, you should invest in one as soon as you can. Unfortunately, this older audience may not be as tech-savvy as other populations. Social Security disability attorneys in particular may be at a disadvantage when trying to get consumers to contact your firm online. Here are some tips you should keep in mind when building your website.
If you’re like most firms in 2017, you’ll have a website you use to find more potential claimants. Google is currently the most popular search engine in the world (by a large margin), so it’ll be important to follow Google’s guidelines to ensure you’re never penalized for unfavorable web practices. It’ll be unlikely for your firm to be removed from Google completely unless you participate in some kind of SEO scheme, but here are some simple tips you should keep in mind to ensure Google can crawl your site and all your pages could be found by potential claimants:
Many Social Security attorneys try to avoid SSI cases because the claims can be more challenging to win due to financial reasons, and settlements may be lower than SSDI claims. But there are actually a variety of reasons why your firm should take SSI cases. Here are just a handful of reasons why SSI cases can be very profitable for your firm.
Prompt and persistent follow up is key to success with lead generation. Most firms tend to rely on phone calls to get in contact with leads, but email communication has become an equally important tool when it comes to establishing contact.
While phone calls are a tried and true strategy, it’s important to make sure that you are utilizing email communications to their full potential.
Did you know that there are over 300 million blogs on the Internet? This staggering number makes sense as blogs are incredibility popular; they’re a great medium for attorneys because they allow experts to share lesser-known information with other people from all around the world.
You might be surprised to know that there are a lot of law firms and lawyers that write and produce their own blogs.
There are a lot of advantages for maintaining blog for your law firm, here are some of the benefits of starting a legal blog:
Pre-law and law students exist in a bubble.
These greenhorns probably have no idea what working at a law firm is like. They don’t know about the drudgery, or how long the hours are, or that it’s not like an episode of Suits.
It might be time to dispel their illusions. And it also might be time for your firm to get a breath of fresh air. Interns don’t only bring Jansport backpacks to their internships—they also bring enthusiasm, new perspectives, and a lot of energy. In other words, your firm has just as much to gain from the internship as the intern does.
In an ideal world, all of your clients would come from referrals. Having a past client recommend your firm to a family member or friend in need will be much more impactful than having a potential claimant see your firm’s name on a billboard. Unfortunately, it’s nearly impossible for your firm to get the volume you need from just referrals alone. Here are a few ways you can supplement your current caseload on a limited budget:
As a follow-up to my last post on initial application approval data by state, I thought it useful to compile state statistics on reconsideration approval rates. While many attorneys and disability advocates focus solely on approval rates at the hearing level, knowing initial and recon approval rates can help project short-term receivables needed to pay overhead and staffing costs and assist in calculating future hearing workload for attorneys and advocates.
Law firms of all sizes are always looking for new ways to increase their caseloads and sign more clients. While workers’ compensation claims are not as common as personal injury claims, tens of thousands of employees seek legal assistance every year. While digital and traditional marketing efforts can bring in many clients, you might be able to sign more workers’ compensations for free through networking. Here are some ways connections can get you the workers’ comp cases you want.