Conversion Rate: The percentage of leads retained by our clients as fee-generating cases.
Exclusive leads: Leads sent to only one client. All leads generated by eGenerationMarketing are exclusive.
Geo-targeting: Setting up a campaign to derive leads from a geographically specific area. We currently geo-target by state and telephone area code.
Lead: Information submitted by a claimant and forwarded to our clients to be pursued as a potential case. Our leads include contact information, work history, and a brief description of the claimant's case.
Live leads: Leads which are forwarded to clients immediately upon form submission. All eGenerationMarketing leads are live.
Organic Search Results: Organic Search Results are unpaid results returned for a specific search query. Unlike Pay-Per-Click advertising, organic search results can be used to generate leads free of charge, thus reducing costs and driving up ROI.
Pay Per Click Advertising (PPC): A form of internet advertising in which advertisers are charged based on the number of times users click on each ad. Some of our leads are generated through pay per advertising.
Return on Investment (ROI): The amount of profit or loss achieved from an investment of money or resources.
Search Engine Optimization (SEO): The process of formatting a website to achieve the highest possible organic search rankings.
