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If you are already advertising your law firm on Google Ads and hope to spend your advertising budget more efficiently, consider testing automated bidding. Google Ads offers a plethora of automated bidding options for advertisers. Automated bidding does exactly as it sounds—it automates your bidding with the hope that machine learning automation will be more efficient than a human advertiser at campaign optimization.

If you want to grow your law firm, there is no better place to start than search engine marketing (SEM). Search engines like Google, Yahoo, and Bing offer ad platforms to get your law firm at the top of search engine results pages (SERP). Many attorneys and legal marketers find creating a new ad campaign daunting. You might have a limited budget, or are worried about making mistakes because of inexperience.

Whether you run a solo practice or a national firm, every law office needs a solid marketing plan. A marketing plan is a detailed blueprint or portfolio of marketing strategies which a law firm plans on using over the course of a year. Though marketing plans vary from law firm to law firm, there is one marketing strategy that every firm should utilize: digital marketing.

Congratulations, you’ve started a great online marketing campaign! You’ve picked a great keyword, set a great bid, written a great ad, and gotten a great click. Now you just need to stick the landing with a great landing page.

A landing page is what users will see when they click on one of your paid ads on Google, Yahoo, or Bing. Your landing page is the last obstacle between securing that new client or losing them.

If you’re an attorney, choosing where to advertise your firm can be difficult. Twenty years ago, if an attorney wanted to place an ad, there were four basic channels to choose from: TV, radio, newspapers, or street ads like billboards and park benches. Today, the internet has disrupted these four traditional channels of marketing.