Patrick's blog

The Importance of Digital Marketing in the Legal Field

Submitted by Patrick on Mon, 04/25/2022 - 10:45

If you’re an attorney, choosing where to advertise your firm can be difficult. Twenty years ago, if an attorney wanted to place an ad, there were four basic channels to choose from: TV, radio, newspapers, or street ads like billboards and park benches. Today, the internet has disrupted these four traditional channels of marketing.

Should My Firm Test Automated Bidding?

Submitted by Patrick on Thu, 11/15/2018 - 13:17

If you are already advertising your law firm on Google Ads and hope to spend your advertising budget more efficiently, consider testing automated bidding. Google Ads offers a plethora of automated bidding options for advertisers. Automated bidding does exactly as it sounds—it automates your bidding with the hope that machine learning automation will be more efficient than a human advertiser at campaign optimization.

It's Alive!—Your Google Ads Campaign's First Week

Submitted by Patrick on Fri, 08/24/2018 - 09:13

If you want to grow your law firm, there is no better place to start than search engine marketing (SEM). Search engines like Google, Yahoo, and Bing offer ad platforms to get your law firm at the top of search engine results pages (SERP). Many attorneys and legal marketers find creating a new ad campaign daunting. You might have a limited budget, or are worried about making mistakes because of inexperience.

One Thing Every Law Firm Should Include in Their Marketing Plan

Submitted by Patrick on Thu, 05/31/2018 - 10:43

Whether you run a solo practice or a national firm, every law office needs a solid marketing plan. A marketing plan is a detailed blueprint or portfolio of marketing strategies which a law firm plans on using over the course of a year. Though marketing plans vary from law firm to law firm, there is one marketing strategy that every firm should utilize: digital marketing.

Stick The Landing—Writing and Testing Landing Pages For Your Firm

Submitted by Patrick on Thu, 02/15/2018 - 09:19

Congratulations, you’ve started a great online marketing campaign! You’ve picked a great keyword, set a great bid, written a great ad, and gotten a great click. Now you just need to stick the landing with a great landing page.

A landing page is what users will see when they click on one of your paid ads on Google, Yahoo, or Bing. Your landing page is the last obstacle between securing that new client or losing them.

Three Books Every Lawyer Should Read

Submitted by Patrick on Thu, 12/08/2016 - 12:58

The holiday season is a great time to stay indoors and crack open a new book. Literature allows us to learn about new perspectives. As a lawyer, literature provides a way to learn new information about your own field. There is a whole canon of literature devoted to justice and its role in a diverse society. Here are a few classic novels which every lawyer should read.