Google Analytics is one of the most important tools for any law firm spending time and money on website optimization. By inserting a small line of code into your firm’s HTML, you have access to information on how much time users spend on your website, which pages they visit, and their overall satisfaction with your website. Best of all, Google Analytics is free! Here are some key findings you can pull from Google Analytics to help assess the profitability of your website:
Blogging is one of the best ways to increase your website’s visibility on Google, Yahoo, and Bing. While generating thoughtful blog posts is a vital component of any SEO campaign, as a legal professional you may have difficulty brainstorming blog ideas while juggling all your other day-to-day duties and responsibilities. If you’re coming up short for new content ideas, here are some easy ways you can create new and unique content for your legal blog.
Summer is here and you know what that means – sun’s out, guns/buns/fun’s out! It’s definitely time to get fit for the beach. As you run, yoga, or Zumba on, consider getting your firm into shape as well! You probably have a good system in place for acquiring new clients and following up with them, but it could be improved. The more fit your firm is, the more money you’ll see roll in.
Let’s begin lawyer bootcamp! We’ve identified three main areas that you can likely strengthen and the necessary five exercises for each of them.
Solo practitioners face many challenges which mid-sized and large firms don’t experience. Solo practitioners must contact every potential claimant and determine whether the case is pursuable, manage all internal marketing efforts, and represent every single signed claimant in court. So how can you find new clients when your time is stretched thin and your marketing budget is even thinner? Here are some tactics you can try to help you find clients quickly and cheaply.
Whether you run a solo practice or a national firm, every law office needs a solid marketing plan. A marketing plan is a detailed blueprint or portfolio of marketing strategies which a law firm plans on using over the course of a year. Though marketing plans vary from law firm to law firm, there is one marketing strategy that every firm should utilize: digital marketing.
Is your firm running multiple marketing campaigns but isn’t sure how to improve their results? Whether your focus on email marketing or running paid ads on Google, A/B testing is a way to test modifications to your digital marketing campaigns to determine which has the best performance.
Memorial Day weekend is coming up, so you might be focused on grilling or finalizing your travel plans. However, we wanted to give you this marketing strategy to mull over this long weekend so when you get back to work on Tuesday, you can hit the ground running and sign more clients.
Content marketing and search engine optimization (SEO) are two of the fastest-growing marketing channels today. It’s one thing to get traffic to your website, but it’s an even bigger challenge to get a consumer to stay on your website. If you’re finding that the vast majority of claimants leave your firm’s website without contacting you or even reading a second article, here are some things that may be going wrong:
It may feel like personal injury attorneys in the US never get a break. The field is incredibly competitive, courts are slow to settle claims, and some states have just months to successfully file a claim. What you may not realize, however, is our current personal injury system is much more desirable than PI systems many other countries. Here’s a little more information on how personal injury claims work around the world.
The National Organization of Social Security Claimants' Representatives, commonly referred to as NOSSCR, hosts biannual conferences for Social Security attorneys in different cities across the country. While some attorneys may simply view this as a vacation or a way to meet their mandatory CLE requirements, these legal conferences serve valuable takeaways that can help you professionally and make your firm more profitable.
Today, May 3, 2018 is a big milestone. It’s the 16th anniversary of the 2002 hit film, Spider-Man, based on the beloved Marvel comic book character of the same name.
Not only is Spider-Man one of the world’s most celebrated superheroes, but he’s also a shinning example of how to run a law firm. Here are some tips learned from the Spider-Man brand that could help your firm stand out among the competition.