In today’s world, many people find the goods or services they are looking for online. This means that the first impression a potential claimant gets of your firm may not be your firm’s site, but rather the search results. The paid ads, Google Business Listing, and/or any reviews may be seen before a claimant even reaches your firm’s site. Because of this, you may want to Google your firm periodically to understand what a potential claimant may see. From there, you can then tailor your online marketing accordingly.
As an attorney, it is important to think of your website as a lead generation tool. While it should provide helpful information about your firm and the services you offer, it should also have a contact form for potential clients to get in touch.
Whether your firm has just recently created an Instagram account or you’ve been on it for ages, you may find that you’ve never used your firm’s Instagram Stories. Most brands and “influencers” post constantly on their stories. Though this may not be feasible for your firm, posting on your story may be something to consider.
Last week, we gave you quick tips for increasing your newsletter engagement. Today, we wanted to focus on the content of your newsletter – what are you writing to clients and how does it look? These tips may require extra time on your end to write the best legal newsletter. However, your clients are hoping for high quality content from you, so it makes sense for you to invest time in creating that.
Halloween is here and if you’re scrambling for a last-minute costume and you still want to play the role of an attorney, then here are a few famous fictional attorneys for you to consider. They’ll not only leave a great impression at any party, but also teach you something invaluable about the legal practice. Each of the following attorneys either encapsulate a truly desirable trait that all clients seek in their counsel or demonstrate what not to do if you want to be a successful and well-respected attorney.
As witches fly on brooms through the night skies and ghosts hover over the ground, we’ve got one thing on our minds – your legal newsletters. Although this is the perfect time to be scary, you don’t want to scare your visitors away from your newsletters. Instead, here are three quick tips to BOOst your engagement. Let Halloween leave you with a treat not a trick this time!
Prior to the end of September, when a site linked to your firm’s, it was either a dofollow link or a nofollow link. A “nofollow” link means that although the link may take a user to your firm’s site, a search engine should ignore it. These types of backlinks do not have any impact on rankings while dofollow links may. The label “nofollow” was created to help combat comment spam (someone frequently posting a link in your comments to get a backlink).
As the leaves start to turn fifty shades of red and sweater season is rapidly approaching, football season is already in full swing. If you are a fantasy team owner, your season may be going well so far or you may already be looking forward to the next season. Nevertheless, there are a lot of similarities between running a fantasy team and running a law firm that might help you succeed.
Perhaps you just attended a legal conference. That’s great! There are many benefits of attending legal conferences, like fulfilling your CLE requirements, meeting accomplished attorneys, and seeing a new city.
As you excitedly return to your office, consider that your paralegals might want to attend conferences as well. Just as there are many conferences geared towards attorneys, there are many conferences for paralegals. If you’re attending conferences, you should definitely send your paralegal to a conference too.
A week away from the office while you still continue to improve your law firm? That sounds like a great idea and that perfectly describes a legal conference. There are many legal conferences held throughout the country that focus on specific areas of law, business development, technology in law, and more. Here are some reasons why you should attend a legal conference.