If you’re writing new content for your firm’s site each week, it’s easy to get into a rut. Content can then reflect this, and become less entertaining or factual over time. This can impact a potential claimant’s decision to work with your firm. If you’re boring your reader, then it’s likely they’ll seek the information and even legal help elsewhere. To avoid this, follow these tips to keep your content far from boring.
A blog can become one of the most profitable components of your digital marketing strategy. Not only is it an easy place to upload a myriad of content, but it’s a way to connect with potential claimants over an extended period of time through subscriptions. The only issue is you may not know how to tempt more claimants to click on that “subscribe” button. Here are some tips that may help you increase your number of blog subscribers and subsequently your number of cases signed from email marketing efforts.
Many people are aware of the various stereotypes that surround citizens of different countries. The Irish are red-haired heavy drinkers, the French are rude, the British are uptight, or the Italians only consume pasta and wine are just a few of the stereotypes that surround European groups. Travelers who actually visit these nations, however, will often find these stereotypes to be incorrect assessments of unique and fascinating cultures. It is thus essential to keep an open mind and avoid harmful preconceptions.
Is your firm’s logo outdated? Does your website look like it hasn’t been touched in five years? If so, it may be time to work on some rebranding for your firm. Though the thought may be daunting, rebranding can help your firm attract more claimants to work with your firm. Follow these tips to make rebranding as easy as possible:
You may have noticed some mobile search results have a little lightening bolt with “AMP” listed next to them. This means that these pages are Accelerated Mobile Pages, or AMP for short. AMP was originally created for media and news sites but has since spread to all different types of sites. If you’re optimizing your firm’s mobile search, AMP may be a marvelous option.
Video marketing can be an easy way to promote your firm through different platforms. It’s been found that over 500 million* people watch videos on Facebook daily. But is video marketing right for your firm? Here are some pros and cons to help weigh the decision of using video marketing:
While managing a Social Security disability practice, you’ll come across people from all walks of life. Some will be worried parents of a child born with a disability, some will be battling lifelong mental illnesses and mood disorders, and some will be devastated by a cancer diagnosis in the middle of their career. Regardless of what type of disability your clients have, there are general rules of thumb you should keep in mind when it comes to disability-related terminology you use on your website, when communicating via email, and when speaking with your clients in person.
Having quality content on your law firm’s website will help set you apart from other firms in your area of practice. The content on your website will be able to help you make a good first impression for potential clients looking for help.
You want to make sure the content that is on your website will help show people what your firm stands for and how you can help. The thing is, finding the time to write quality content for your website can be hard to juggle on top of your caseload.
There are many reasons to hire a legal intern. From bringing new perspectives to your firm to helping you keep up with modern social media skills, interns can be valuable for attorneys in all areas of law. If you’re considering getting help over the summer months or school year, here are some top tasks that may be best suited for a legal intern.
Today, social media is everywhere. It’s likely your firm has at least one account, if not more. While social media is an important part of your firm’s marketing, posting the wrong content can lead to your firm’s downfall. Avoid these common mistakes to make the most of your firm’s social media accounts: