Day in and day out you’ll hear marketers tell you that social media should be one of your top priorities for legal marketing in 2019 and beyond. In fact, we’ve written multiple blog posts geared towards helping your social media campaigns take off! But do you really NEED social media? While Facebook and Twitter can be profitable, they’re not a good fit for every law firm. Here are some reasons why you may not want to dive into social media marketing:
People frequent legal websites looking for specific answers regarding their cases. You may find that your clients reach out asking the same questions over and over. Having these answers readily available through a Frequently Asked Questions page can help keep clients satisfied and potential clients convert to actual clients. Here are some top reasons to incorporate an FAQ page on your site:
Are you going to San Francisco to attend the upcoming National Organization of Social Security Claimant Representatives (NOSSCR) conference? eGenerationMarketing will be there and we are so excited to see you! If you need any information about the conference as well as any fun activities to do in the Golden Gate City, look no further because we have a comprehensive guide for you. Just keep in mind that we are not affiliated with NOSSCR—we’re just giving you suggestions to ensure you have a great trip!
Hilton San Francisco Union Square Hotel
It’s every attorney’s worst nightmare: you toil away on your organic search efforts for months, even years, and finally seem to outrank competing firms in your area. Then, just when you’re finally signing a decent number of cases from digital search, the rug is pulled out from under you and a Google algorithm update negatively impacts your organic search. If you’re convinced your traffic loss is due to Google and not seasonal fluctuations, here are some steps you can take to survive:
When someone searches for “attorneys in Florida,” do you ever wonder why some firms show up on the first page of Google, but you don’t? What do you need to do so that your law firm appears on there too?
Potential claimants are looking for information about legal services in their area, but how are they going to find your site if you aren’t using all the tools Google provides you to help you rank in SERPs (Search Engine Results Pages)?
When it comes to digital marketing, the legal industry is particularly challenging to break into. Most areas of law are oversaturated, and bids on keywords like “attorney” or “lawyer” frequently cost north of $50. This leaves many law firms left focusing on search engine optimization, or SEO, but unfortunately even this isn’t a simple task. There are hundreds of components on your website that affect whether you show up on Google’s search results. A major ranking factor on your website is “the fold,” and whether your content is above the fold.
Search engine optimization, or SEO, is one of the most popular trends in the legal marketing industry. When you focus on SEO you increase the amount of unpaid visitors to your website, which will reduce your marketing expenses in the long run. There are millions of articles on tips for how to improve your website’s SEO. Some tips are better than others. Here are some unsavory tactics, otherwise known as “black hat” SEO, that you should avoid at all cost.
Any firm that’s invested effort in search engine optimization (SEO) knows the importance of getting related websites to link to your site. A link from an outside source to your firm’s site is like a vote of confidence, and most sites that rank well on Google have hundreds of inbound links from reputable sources. Does this mean you should hope anyone would link to you? Not quite. Some links may do more than harm than good and could even lead to your firm’s removal from search results!
You may have noticed at the bottom of your Google searches a section titled “People Also Search for” with a list of keyword searches similar to yours. Or maybe you’ve stumbled upon the “People also ask” block that includes lists of questions and answers similar to your query.
These underrated tools can help you better understand your clients’ needs and target the ideal potential claimant through digital search. By spending some time going through Google's search results pages, you can learn a lot about your potential claimants and what they are searching.
By now, you’ve most likely set up your firm’s Google Business Listing to help new clients find your firm. While you can often generate a lot of traffic to your site with your Business Listing, there are some mistakes that can be detrimental.
Here are our top four mistakes to avoid on your firm’s Google Business Listing: