Email marketing can be an effective way to reach potential claimants and gain more clients for your law firm. But figuring out new ideas to test in your campaigns can be time consuming. To help, here are some different tactics to try in your next email marketing campaign:
A show that comes to mind when I think about employment law is The Office. The Office aired for the first time on NBC in March of 2005. The show lasted a total of nine seasons and the final episode aired in May of 2013. I think it would be fair to say that if The Office came out at this point in time, as opposed to back in 2005, it would be extremely problematic and networks, especially NBC, would most likely not feel comfortable putting the show on air.
In 1994, a lifelong comic book enthusiast and prototypical Jersey slacker by the name of Kevin Smith became one of Hollywood’s greatest overnight sensations with the release of his freshman effort and magnum opus, Clerks—a tale of two underachieving connivence store clerks in their mid-twenties grappling with the harsh realities of minimum wage life.
Lead nurturing is the process used for developing and strengthening a relationship with a potential client. This process is often used by those in sales to build a relationship with a lead that isn’t quite ready to commit to buying a product or service but may in the future. Just like sales representatives, your firm can use lead nurturing to help convert leads to clients, ultimately growing your caseload.
Networking can be a lot more difficult these days. With most events postponed or online, it can be challenging to network with other lawyers or with potential clients. With the transition away from in person events, many are finding new ways to host virtual networking events. Here are some ways your firm can continue networking virtually.
During the 1960s the United States experienced an unprecedented time of social revolution. Previously held attitudes of bias against minorities and woman were challenged in many forms. In response to the calls for justice, the Equal Pay Act (1963) and the Civil Rights Act (1964) were both passed and effectively changed the landscape of labor law as we know it today.
Search engine optimization (SEO) can be challenging. There are times when it can seem like you’ve done everything right, but still are not seeing any increase in organic traffic to your firm’s website. In a saturated area of law like employment law, it’s important to keep working on your site’s SEO, even when it seems like you aren’t seeing growth. If you’re having trouble with your employment law firm’s SEO, try these tips:
Having a good call to action (CTA) can make or break conversions for your firm’s website. An effective CTA can persuade a user to complete some action, whether it be fill out a contact form for call your firm. Just simply saying “Contact Us” may not always cut it, so it’s important to continue to test different CTAs. Consider these tips next time your employment law firm is looking to try a new CTA:
Recommendations from other people is one of the most powerful ways of gaining new clients, especially if you’re a lawyer.
Because of how powerful recommendations can be, it’s really valuable to have testimonials on your website that recommend your legal services.
A testimonial is a third-party statement that comments on how good someone or something is. By having testimonials from clients on your website, you can help build trust with potential leads that may need your services Here are some of the top reasons why your website should have testimonials.
As your firm continues to meet with clients virtually, you may be wondering if it’s a good idea to try a branded background. Whether it’s a solid color with your firm’s logo, a picture of your firm’s office or a pattern using just your firm’s logo colors, it’s important to determine if a branded background is the right decision. Before switching to a branded background, consider these pros and cons: