Google Ads is one of the most powerful tools your firm can use to find new claimants seeking legal aid. While ad is extremely competitive for attorneys, thousands of firms rely on PPC marketing to keep a steady caseload. One of the best ways to ensure your ad dollar is spent wisely is by focusing on negative keywords. Negative keywords narrow down the audience your ad is served to, meaning you’ll save money by “weeding out” irrelevant traffic.
PPC is one of the best ways to consistently increase your firm’s caseload. While it does take a fair amount of cost and work on your end, digital search is rapidly becoming the #1 way consumers find legal help.
If you’re familiar with PPC campaigns, you’ve likely already done keyword research or already bid on various keywords related to your area of law. But have you considered the three major match types for your keywords? A keyword’s match type can make a big difference in when your ad is served and the volume your campaign receives.
Doing an SEO analysis of competing law firms can help reveal where your SEO is excelling as well as what areas can be improved. You may find potential website optimizations that would not have been discovered by doing an SEO analysis of just your own firm. Completing the following steps, you can find new opportunities for your firm to grow its own SEO.
Any successful law firm relies on its employees to carry out firm objectives. Developing clearly defined goals, benchmarks for success, and what success looks like are important steps to eventually accomplishing these objectives.
Establishing goals is important, but laying out the road map to success is of equal importance. Here are some ways you can identify, establish, and track goals for your firm.
When you think of sending out a mass email, your concerns are mainly with the open rate, number of responses, number of clicks, how many people subscribe/unsubscribe, etc. The impact your mass email has on your SEO may not be the first thought that crosses your mind, if at all. But, there are some ways your firm’s SEO can benefit from your email marketing campaigns.
Kia Ora* again! Two weeks ago I wrote about my experiences in New Zealand and some takeaways I returned with. While I focused on the country’s natural wonders and physical activities in my first blog, I wanted to highlight some of the towns we drove through in this blog. These small towns do an amazing job marketing themselves, so here are some lessons from them that you should consider for your firm.
Whether you are an epic traveler, or one who uses your Saturdays and Sundays to go explore locally, traveling is an experience that can refresh your mind and create long-lasting memories. You can also make those once in a lifetime traveling experiences relevant to your success as a lawyer!
You often hear about what you should be doing in terms of marketing for your firm. But what about what you shouldn’t do. Below are some things to avoid while marketing your firm:
Kia Ora!* In February, I traveled to New Zealand for about three weeks. My husband and I visited the North and South islands, starting in Auckland and ending in Christchurch.** It was the most amazing vacation I had ever taken, as the country’s nature is completely varied, beautiful, and like nothing else I had seen before. The whole trip is way too long for one blog. However, I thought I’d share three different types of experiences that I thoroughly enjoyed and what I learned from them that’s applicable to your law firm.
Coming up with new content ideas for FDCPA claimants while trying to focus on your current cases can be a tedious task. You may not have the opportunity to come up with new topics to write for your firm’s site as you’d like. If this is happening to you, then never fear! Here are some content ideas to keep your firm’s site updated and help increase your caseload: