kdm's blog

As an attorney you realize the important role that your website plays in getting you new clients. For this reason, you have likely invested quite a bit of time and capital into creating an informative, easy-to-navigate, and modern site. What if I told you that it could be even better and you could get more clients from it than you currently are? By testing different changes you can increase your website's conversions and ROI. Here is how you can get started with optimizing your conversion rate:

As an attorney, it is important to think of your website as a lead generation tool. While it should provide helpful information about your firm and the services you offer, it should also have a contact form for potential clients to get in touch.

Meeting clients in person is a great way to connect and better understand their needs, which will help you to provide the best representation possible. While exchanging phone calls and emails is efficient, actually getting to know someone face to face can help deepen your professional relationship. It will also help your client feel more comfortable and confident in your representation. Therefore, if your client ever needs an attorney again in the future, or has a friend or family member looking for help, you will likely be the first choice.

When new clients sign up to work with your firm, it is important to let them know right away that they are valued. Thanking new clients for choosing your firm and sending them some useful resources is a great place to start. However, an email or letter is not always sufficient and instead, you may want to consider sending out a thoughtfully crafted welcome packet.

The holiday season is upon us and as an attorney, there is no better time to show your clients how much you care. Letting them know that you are thinking of them – even just by sending handwritten note – can go a long way. Without loyal clients, it would be very difficult to have a successful law practice, so it is certainly worth your time to wish them well around the holidays.

We are very excited about our recent release of a new version of eLuminate – our proprietary lead and case management software! While changes were made to the overall look and speed of the software to enhance user experience, many of the functionalities our users have grown accustomed to remain the same. With that said, the addition of a few new features can help save you even more time following up with leads and streamline your practice. Here are some tips for getting the most out of eLuminate:

If your law firm is still not on Facebook, it may be time to reconsider and step into 2018. With over 2.2 billion monthly users worldwide, Facebook is a free marketing source you should take advantage of. You’re likely familiar with Facebook already; however, the rules of engagement for a business – specifically a law firm – are different. Here are some dos and don’ts to consider when running your firm’s Facebook page:

During the holiday season, snow is a welcome accompaniment to parties, presents, ice-skating and hot cocoa drinking. However, after the New Year, snowstorms become more of a hassle for attorneys as your workload picks up and you can no longer afford to let the snow affect your productivity. Here are some ways to ensure that no matter the weather, you can always finish the workday feeling accomplished.

In this day and age, there is no reason to not have a modern, well designed, aesthetically pleasing and functional website for your law firm. It can attract prospective clients and give you an edge over the competition if other firms’ sites are lacking. Your website is one of the most important marketing platforms that you have available to you—be sure not to waste it with a poorly designed site.