emm's blog

Using Your Own Keywords for Competitive Research

Submitted by emm on Thu, 06/03/2021 - 10:52

As a lawyer, digital marketing is not the core of your business. However, you should still invest the resources needed to have an effective digital marketing strategy.

At the center of any digital marketing campaign or strategy is keyword research, whether that be search engine optimization or for pay per click ads. If you are a lawyer in a big city like New York or Los Angeles, you are most likely going to be competing with other lawyers in that area for clients.

Top Reasons Why Your Website Should Have Testimonials

Submitted by emm on Thu, 03/18/2021 - 16:39

Recommendations from other people is one of the most powerful ways of gaining new clients, especially if you’re a lawyer.

Because of how powerful recommendations can be, it’s really valuable to have testimonials on your website that recommend your legal services.

A testimonial is a third-party statement that comments on how good someone or something is. By having testimonials from clients on your website, you can help build trust with potential leads that may need your services Here are some of the top reasons why your website should have testimonials.

How to Manage Your Legal Intern from Afar

Submitted by emm on Fri, 11/13/2020 - 10:50

Due to COVID-19 and the rise of remote working, law firms and all other established businesses have had to change the way they get work done.

This includes how they manage interns. How you approach managing an intern remotely is a lot more different that managing an intern when you can see them every day in the office.

Just because you won’t be working in person with your intern, they can still get the full work experience without actually being at the firm. Here is how you can manage your legal intern from afar.

How Much Should You Know About Legal Marketing Before You Try It?

Submitted by emm on Fri, 05/08/2020 - 13:19

If you’re trying something new, it’s always beneficial to research something about it before beforehand, rather than just jumping into it blind.

This is true whether it’s picking up an instrument, cooking, or trying a new sport, like tennis or golf. In this case, if your firm isn’t utilizing legal marketing in order to get new clients, it’s a good idea to understand it before you sign up for it.

That way there aren’t any surprises when you first start utilizing their services. Here are some things you should know about legal marketing before you try it.

Best Ways to Communicate Effectively in the Office 

Submitted by emm on Fri, 12/06/2019 - 14:47

Whether your firm is large or small, having effective communication in the workplace is imperative to having a firm that is running smoothly. Friendships and relationships cannot be sustained without open communication and the same should go with your law firm.

When you communicate with others effectively in your firm, whether you are a partner, paralegal or intake staff member, it’ll help encourage a healthy working environment, as well as eliminating misunderstandings. Here are the best ways to communicate effectively in the office.

So, You Just Attended a Great Conference…Now What?

Submitted by emm on Mon, 09/23/2019 - 13:00

If you have the opportunity to attend a work conference, you should definitely take advantage of it. First of all, it is a nice change of pace from your normal 9 to 5, but there are numerous other reasons why you should attend one.

Conferences allow you to learn more about your industry and to help find solutions to problems that you may be facing.

Besides new business ideas, conferences are great for networking with others in your profession. Networking allows you to find fresh ideas, get career advice and support, and developing long lasting personal relationships.

Pros and Cons of Hiring Freelancers to Write Content for Your Firm’s Website

Submitted by emm on Fri, 05/31/2019 - 10:38

Having quality content on your law firm’s website will help set you apart from other firms in your area of practice. The content on your website will be able to help you make a good first impression for potential clients looking for help.

You want to make sure the content that is on your website will help show people what your firm stands for and how you can help. The thing is, finding the time to write quality content for your website can be hard to juggle on top of your caseload.

The Pros and Cons of Using a Call Center for Your Intake System

Submitted by emm on Fri, 02/15/2019 - 09:21
At the heart of any law firm are those in charge of intake. They are the ones responsible for reaching out to potential claimants and making sure that the lawyers handling the cases have most important and up to date information regarding their claim.

Firms that take in a lot of leads often outsource their intake system to call centers. The thing about using call centers for your business are that there are a lot of pros and cons for using them. Let’s start with the positives:

Pros

What to Do if You Get a Bad Link Pointing to Your Site

Submitted by emm on Fri, 11/02/2018 - 14:23

Linkbuilding is at the heart of any successful search engine optimization strategy. If your firm is doing SEO, you should always make sure that you’re getting backlinks from relevant and high quality websites.

Due to the Google Penguin update, which penalizes websites for trying to boost the number of links directed to their site through shady link schemes, you can’t just post links wherever you want.

You need to make sure your links published to other sites are relevant and beneficial to both parties.

“Back to School Shopping” for Your Law Firm

Submitted by emm on Fri, 09/07/2018 - 11:49

Well it’s that time of year again: summer is over and September is here sooner than you imagined. With vacation days spent and the nice weather gone, now is the perfect time to get back into the swing of things and do some “back to school shopping” for your firm.

Here are a few things you can get for your firm in order to finish 2018 strong: