Using Your Own Keywords for Competitive Research
As a lawyer, digital marketing is not the core of your business. However, you should still invest the resources needed to have an effective digital marketing strategy.
At the center of any digital marketing campaign or strategy is keyword research, whether that be search engine optimization or for pay per click ads. If you are a lawyer in a big city like New York or Los Angeles, you are most likely going to be competing with other lawyers in that area for clients.