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Best Ways to Communicate Effectively in the Office 

Whether your firm is large or small, having effective communication in the workplace is imperative to having a firm that is running smoothly. Friendships and relationships cannot be sustained without open communication and the same should go with your law firm.

When you communicate with others effectively in your firm, whether you are a partner, paralegal or intake staff member, it’ll help encourage a healthy working environment, as well as eliminating misunderstandings. Here are the best ways to communicate effectively in the office.

So, You Just Attended a Great Conference…Now What?

If you have the opportunity to attend a work conference, you should definitely take advantage of it. First of all, it is a nice change of pace from your normal 9 to 5, but there are numerous other reasons why you should attend one.

Conferences allow you to learn more about your industry and to help find solutions to problems that you may be facing.

Besides new business ideas, conferences are great for networking with others in your profession. Networking allows you to find fresh ideas, get career advice and support, and developing long lasting personal relationships.

Pros and Cons of Hiring Freelancers to Write Content for Your Firm’s Website

Having quality content on your law firm’s website will help set you apart from other firms in your area of practice. The content on your website will be able to help you make a good first impression for potential clients looking for help.

You want to make sure the content that is on your website will help show people what your firm stands for and how you can help. The thing is, finding the time to write quality content for your website can be hard to juggle on top of your caseload.

The Pros and Cons of Using a Call Center for Your Intake System

At the heart of any law firm are those in charge of intake. They are the ones responsible for reaching out to potential claimants and making sure that the lawyers handling the cases have most important and up to date information regarding their claim.

Firms that take in a lot of leads often outsource their intake system to call centers. The thing about using call centers for your business are that there are a lot of pros and cons for using them. Let’s start with the positives:

Pros

What to Do if You Get a Bad Link Pointing to Your Site

Linkbuilding is at the heart of any successful search engine optimization strategy. If your firm is doing SEO, you should always make sure that you’re getting backlinks from relevant and high quality websites.

Due to the Google Penguin update, which penalizes websites for trying to boost the number of links directed to their site through shady link schemes, you can’t just post links wherever you want.

You need to make sure your links published to other sites are relevant and beneficial to both parties.

Why Your Firm Should Try A/B Testing for Marketing Campaigns

Is your firm running multiple marketing campaigns but isn’t sure how to improve their results? Whether your focus on email marketing or running paid ads on Google, A/B testing is a way to test modifications to your digital marketing campaigns to determine which has the best performance.

Memorial Day weekend is coming up, so you might be focused on grilling or finalizing your travel plans. However, we wanted to give you this marketing strategy to mull over this long weekend so when you get back to work on Tuesday, you can hit the ground running and sign more clients.

NFL Players Who Became Attorneys After They Retired

Did you realize lead generation and football have a lot in common? For example, attorneys who use lead generation need high-quality cases so they can help their clients win and bring in more revenue for the firm.

NFL teams want the best possible players at their position to help win games and championships and generate more ticket sales and revenue for the team.

The similarities don’t end there—when Social Security attorneys or advocates use our services, they want leads with a high probability of winning a claim.

Tips For Your Bio on Your Law Firm’s Site

Some pages on your law firm’s website are more important than others. Aside from the home page, the about page is the most visited on an organization’s website.

Since an about page receives significant traffic, you want to ensure it includes an engaging biography about yourself and/or your team of attorneys. A biography is a great opportunity to present an elevator pitch to prospective clients.