As an attorney, it may seem like there are endless marketing strategies in which to invest. You may be overwhelmed with the amount of options pitched to you by marketing agencies on a daily basis.
Many older, more traditional offices rely on physical location and foot traffic for success. Although the necessity of being able to meet with clients is still of the utmost importance,, the digital age has also ushered in the value of the “click and mortar” business. Using the Internet correctly can provide incredible benefits for any law firm.
Some attorneys are able to generate and convert leads through their own website or by using internet marketing. But even if you have more cases coming in than you can handle, it still may be worth it to outsource your marketing to a third party. Below are five reasons you want to consider investing in lead generation.
You’re expanding your geographic area
You may have recently partnered with a firm or hired a new PI attorney who covers additional areas. Perhaps as a result of your recent marketing meeting, the firm decided to travel further to handle viable SSD cases.
Geographic expansion provides considerable accelerated growth opportunities by reaching a new market and new potential clients. Opening up a new office is a way to do this, however it’s often extremely costly and not the most effective way to generate new clients.
Our lead generation service would allow you to have coverage for new business in any of your expanded areas.
You’d like cases in specific areas
While some firms are looking to expand geographically, you may be looking to limit your cases to certain areas. Lead generation for law firms can help you narrow your focus to the zip codes you prefer.
For example, would you rather hear cases at certain ODARs? We can target where the leads come from so that all the leads you receive would have to report to your favorite ODAR, increasing the likelihood of you winning any given case.
You don’t have a dedicated marketing team
Even if you do your own marketing and are overwhelmed with high quality cases coming in, working with a lead generation provider will undertake the advertising strategies and allow you to refocus on the main responsibilities of an attorney such as your work in the courtroom.
If you don’t have a dedicated marketing team, you may find yourself doing a majority of the work by necessity. This can be stressful and cause a heavy workload between balancing marketing efforts and attention towards current cases.
You have a small budget
There are a variety of mediums to give your firm exposure these days. But no matter what type of advertising you do, when judging the effectiveness of a marketing campaign you need to look at your overall Cost per Case Acquisition.
If you are working with a small marketing or advertising budget, you are not alone! You may think that because of this, it wouldn’t make sense to pay a company to generate leads and you may better off doing it yourself.
However, at eGenerationMarketing we expect your Cost per Case to be between $200-$300 for each SSD case. When you look at the average fee for each case being around $3000, you can see how affordable it is to invest in lead generation.
You don’t have enough cases
This is probably one of the most glaring reasons to invest in a lead generation service. You need more cases!
Maybe your website is not generating enough quality leads, the referrals aren’t coming in like they used to, or you’ve noticed an increase in similar firms opening up and you need to stay competitive. Lead generation can be essential to helping a firm generate more cases for their practice.
Some of the reasons we covered are if you are expanding your geographic area, you want to focus on a specific area, you don’t have a dedicated marketing team, you have a small budget, or aren’t getting enough cases.
Anyone who can relate to any of the reasons above should consider using a lead generation provider. If you want to learn about how eGenerationMarketing can bring more cases to your firm, contact us at 617.800.0089.