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Marketing in 2018 evolved at a breakneck pace. Marketers in today’s world have more tools and mediums at their disposal than even before. While commercials, billboards, and other traditional mediums are still viable, companies are looking at unique ways to increase the number of consumers they get their message in front of every year.

As a law firm trying to gain name recognition in your community, there are a number of lessons that can be gleaned from some of today’s wildest marketing endeavors. Below are the three that standout.

While some individuals will be awaiting your office’s call, others might be slightly thrown off seeing “Law office” on their cell phone at 9:30 AM on a Monday morning. With robo-dials, spam text messages and emails at an all time high, there is a considerable amount of distrust from consumers when it comes to telephonic communication.

Summer is in full swing! You might be enjoying the season, but your law firm still needs to maintain a steady caseload in the heat of summer. With the kids out of school and summer vacation plans abound, you’ll undoubtedly have fewer staff in your office each week. Here are some tools and tips to help your law firm stay up and running.

Are you heading to Atlanta next week for the National Organization of Social Security Claimant Representatives (NOSSCR) conference? Our team from eGenerationMarketing will be attending throughout the week and we cannot wait to see some of you there!

If you are looking for basic information on the conference, or trying to schedule some last minute plans while you’re in Atlanta, we’ve got you covered. We are not affiliated with NOSSCR.

Conference Venue:

Atlanta Marriott Marquis

265 Peachtree Center Ave NE

Atlanta, GA 30303

It’s a tradition to make a resolution on New Year’s Day. Many choose to try to lose weight, exercise more often, or be friendly to those around them. Have you ever considered making a resolution to improve your legal practice? January is a great time of the year to evaluate how you did in months prior and what can be improved upon. Here are three resolutions you may want to try at your law firm.

A law firm, like any other office, needs to be working towards a common goal. This goal is defined by management and ultimately carried out by each employee at the company.

Defining the goal is important, but rallying your troops to accomplish this goal can prove more elusive. Here are some important considerations and actions you can take to get the most out of your employees.

Where Do We Want to Go?

Each firm will likely have different objectives dependent on what their key metrics are for overall success.

Prompt and persistent follow up is key to success with lead generation. Most firms tend to rely on phone calls to get in contact with leads, but email communication has become an equally important tool when it comes to establishing contact.

While phone calls are a tried and true strategy, it’s important to make sure that you are utilizing email communications to their full potential.

Over the past eight years eGenerationMarketing has published numerous blogs all aimed towards providing you with marketing, industry, and other insights.

With all of this content available to attorneys and advocates, we wanted to share and highlight some of the year’s most popular posts.

ODAR Approval Ratings (2016) : Social Security disability representatives rely on favorable Hearings in order to keep their offices profitable. Listed in this blog are all of the ODAR approval ratings for the year of 2016

Marketing and maintaining your law firm is a very serious task. With the 2016 election rapidly approaching, it might be helpful to look back at past presidents who have pursued the noble profession of attorney and how you can utilize the lessons they learned along the way.

John Adams

Our nation’s first vice president and second commander and chief. Many of us will remember Adams for his famous defense of the British soldiers accused of shooting and killing five Bostonians in what became known as “The Boston Massacre.”