cm's blog

When it comes to social media, Facebook has been a key venue for many law firms, and understandably so because of its use and demographics. However, clever law firms should take advantage of the services and user traffic on Pinterest to potentially increase their traffic and lead intake.

What is Pinterest?

Pinterest is known as a digital pinboard. It is basically a website that allows you to "pin" images or videos to a page referred to as your "board" on the Internet. Images can be exchanged by anyone who finds your image by clicking a button.

The secret to any good law firm lies in how you sell your services and experience, regardless of whether you belong to a national or a local firm. Successful marketing for employment law firms can help transform channels such as social media and search engines into a place where law firms can advertise themselves and attract more interest from potential clients.

Here are 3 good marketing concepts and tactics that will give your employment law firm more exposure and quality leads.

Part of growing your firm includes dedicating valuable time to market your law firm. Luckily, the power of the internet is at our fingertips. Email marketing is a low cost and efficient way to reach a large number of potential clients.

Personalize Your Emails

People enjoy feeling valued. By personalizing your emails, you will create a unique experience to the clients you are trying to reach out to. Even something minuscule, such as including your client/subscriber’s name, could make your email more inviting.

Generating and managing leads is one of the top challenges for law firms. Having a platform that allows your law firm to be as efficient as possible is crucial. eLuminate is a web-based and highly customizable platform that helps you manage your leads.

The features highlighted in this article include: document generation, email templates, mass actions, performance reports and work flow automation. All of these features complement each other to provide an ideal case lead management experience.

As we creep into October it’s time to get in the Halloween spirit. For those of us who watch horror movies, we do it to feel the thrill. However, we should pay attention to the lessons we can learn from these spooky films.