Before I tended to the PPC campaigns of eGen, I used to tend to my uncle’s rose garden. It was sweaty work, but those flowers were absolutely gorgeous. The key to rose-keeping, according to my uncle, is to recognize and eliminate where on the rosebush the water could be going other than the flowers. Water is precious, and every part of the plant is eager to absorb it, whether or not it actually produces anything. It’s not entirely unlike running a PPC campaign on a tight budget, in the sense that you have to be mindful of what you put your resources behind.
The wind is picking up, the sun is setting early, classic carols are creeping into grocery stores and we’ve all got one thing on our minds: Pay-per-Click advertising. Kidding. While that may not be strictly true, there are some strategies of holiday gift shopping that apply to PPC. You likely care about one of these things much, much more than the other, but PPC can be an incredibly effective tool to generate cases for your firm.