In the past, we have covered keyword generation and how to sort those new keywords into ad groups. Now, we will be moving on to ad text tips and tricks.
First and foremost, it is important to realize that someone else’s best practices could be your worst nightmare. If something sounds like a good idea to you, test it! Then try re-testing it over time. With that caveat out of the way, here are some pieces of advice you might find useful when writing your ads.
There are a couple different methods to group your keywords, but Excel is really the only place to do it. Once you have your keywords listed in Excel, one to each cell, you can sort them in a couple different ways: source-based, page-based, or theme-based. If you need help generating new keywords, check out my last blog post here.
If you are looking for quick and easy ways to expand your keyword list, look no further. For all intents and purposes, treat this article as a guideline to expanding your already existing keyword lists and campaigns. Organization of said keywords will be covered in my next blog post, so stay tuned.
Before I tended to the PPC campaigns of eGen, I used to tend to my uncle’s rose garden. It was sweaty work, but those flowers were absolutely gorgeous. The key to rose-keeping, according to my uncle, is to recognize and eliminate where on the rosebush the water could be going other than the flowers. Water is precious, and every part of the plant is eager to absorb it, whether or not it actually produces anything. It’s not entirely unlike running a PPC campaign on a tight budget, in the sense that you have to be mindful of what you put your resources behind.
The wind is picking up, the sun is setting early, classic carols are creeping into grocery stores and we’ve all got one thing on our minds: Pay-per-Click advertising. Kidding. While that may not be strictly true, there are some strategies of holiday gift shopping that apply to PPC. You likely care about one of these things much, much more than the other, but PPC can be an incredibly effective tool to generate cases for your firm.