gwm's blog

Marketing your law firm is more important than ever, as more attorneys and advocates begin practicing every year. While you can spend a fortune on a glitzy website or go for broke with paid ads at the top of search engine results, your campaigns rely on an effective “Call to Action” – that is, the driving force motivating your customer to take immediate action on your site and contact your firm. Here are a few key tips that can help your firm’s marketing inspire immediate response.

Every lead (potential client) in eLuminate, our online client management system, purchased from eGenerationMarketing or derived from one’s own legal marketing effort contains information pertaining to the claimant with a potential case. However, legal cases, as opposed to leads, will likely have more individuals associated with them than just claimants (e.g. medical contacts, judges, insurance companies, etc.). Within our client management software, individuals associated with a particular legal case are called contacts, and each individual has his or her own contact page.

Where do the leads come from?

Leads can be generated an assortment of ways, some better than others.

We operate numerous websites specifically designed for each of our case type offering. In each website claimants will request a free case evaluation from a local attorney. We drive most traffic to the website through pay-per-click advertisements and search engine optimization. Feel free to contact us if you’d like to review any of our websites for SSD, PI, WC, BK, or EMP case leads.