Working with a lead generation company can be one of the easiest and most inexpensive ways to sign new clients for your firm. When you purchase legal leads, you’re able to bypass the expensive costs of starting your own legal marketing from the ground up, or hiring a digital marketing expert to manage your PPC or SEO campaigns.
If you haven’t worked with a lead provider before, you may not be sure how to start. Here are a few tips to help you have the most success with our lead generation services.
#1: Know Where to Find Your Leads
There’s not much point in purchasing Social Security disability or personal injury leads if you’re not sure where to find them! When you get your lead campaign running, be sure to discuss where your leads will be sent with your Client Services representative.
eGenerationMarketing will send your leads to any email addresses you’d like. We can also set up a complimentary live-transfer feature, where leads can opt into having a call placed directly to your firm during office hours. All leads can also be found on our case and lead management software, eLuminate.
#2: Understand That Leads Aren’t Proactive
While TV or radio ads are expensive, they can be expensive for attorneys because people who call your firm are proactive and want to speak with you directly. Lead generation services are a little different—Someone fills out a Free Evaluation online and expects to hear back from a legal expert quickly.
We recommend calling your lead at least 10 times, but up to 20 times to establish contact and determine if the case is pursuable. If you can’t get ahold of a lead, try emailing her as well. And don’t forget that we’ll always refund non-working phone numbers!
#3: Know What You’re Paying For
When you work with a lead provider, you’re paying for actual client contact and case information. Other forms of marketing can be a gamble, as you’re paying for air space or digital ads with the hope someone will reach out to your firm. 1 million people could click on ads to your website, but you won’t sign any new clients if they don’t choose to contact you.
What you’re not paying for is a guaranteed new case. Much like the typical person who walks into your office, most cases won’t work out for one reason or another. Some claimants simply do not have good cases, or a statute of limitations may have passed. Lead generation companies operate on a pay-per-lead basis. Fortunately, our leads are priced in a way to still remain highly profitable.
Monitor Your Success
There’s no point of starting a new marketing venture if you’re unsure as to whether or not it’s successful! By tracking your success with your leads, you can accurately evaluate how long you should continue with the service.
You can track how many leads you sign as new clients on eLuminate. Not only will this make managing clients a breeze, but it’ll help our team generate higher-quality lead by allowing us to see which of or marketing sources seemed to yield the best cases for your firm.
If you’d like to discuss our lead pricing and availability, give us a call today at 617.800.0089. We’d be happy to discuss our lead package options with your firm today.