Success with Workers’ Compensation Leads

eGenerationMarketing has been generating workers’ compensation leads for attorneys across the nation since 2012. With four years of seeing clients become successful with the leads, here are some of the best tips for firms looking to sign new workers’ compensation cases.

Contact your lead quickly.

As with any lead generation service, prompt follow-up is vital to success. This is especially true for workers’ compensation claims, as there is often a strict statute of limitations when filing a claim. For example, the state of Kansas allows an employee just 200 days to file a workers’ compensation claim before the statute of limitations expires. Because it may take an employee months to decide whether or not to file a claim, you may have a very short timeframe for signing your client and starting his claim.

Educate your lead on the process of filing a claim.

Most people looking to file a workers’ compensation claim do not understand the process; that’s why they opted to speak with an attorney in the first place. When you first make contact with a workers’ comp lead, be sure to explain some of the vital details he or she will need to know for the claim. Some common misconceptions include:

  • Workers’ comp attorneys typically work on a contingency fee, meaning that it’s only in an attorney’s best interest to fight for his or her client.
  • Once a claim goes to trial, it is impossible to know how long it will take for the claim to be settled.
  • Because there is a statute of limitations, it’s best to sign up as quickly as possible.

Outlining how long the process takes and how payments work quickly can help you convert your leads into clients quickly. Be sure that your lead knows all the necessary details of filing a claim before sending a retainer package.

Be prepared to take soft-tissue cases.

Although our clients have reported catastrophic injuries, the majority of the claimants who contact us through our lead generation websites have less serious injuries. These settlements are usually not historic, but still yield a very high return on investment. The most common case types from our leads are auto accidents, which are more commonly signed cases and tend to yield the highest settlements for attorneys in our network.

Whenever purchasing leads from a lead generation company, you need to consider what the cost per case is. You can determine your cost per case by dividing the total you’ve spent on an advertising channel by the number of clients you’ve signed. Our clients typically see a cost per case of around $500-$600, which is dramatically lower than other forms of advertisement such as TV commercials or print ads.

If you’d like to speak with us about our workers’ compensation lead availability, give us a call at 617.800.0089. We’d be happy to set up a package that best suits your firm’s needs.