Workers’ Compensation Campaign Recommendations

Your firm is taking workers’ compensation leads—Congratulations! Workers’ comp leads are a low-cost way to quickly supplement your current caseload. Instead of throwing money at PPC campaigns or billboards, you’re guaranteed to receive contact information from potential claimants as soon ad they request legal help. Here are some of the ways our most successful clients handle workers' compensation leads.

Call the Lead Quickly, and Often

The sooner you get in contact with your workers’ compensation lead, the better. It has been reported that if you speak with your lead within the first five minutes of his or her initial outreach, you’ll be more than 10x more likely to speak with the lead at all. The majority of our workers’ compensation leads come in during normal business hours, so be sure to set time aside during the work day to reach out to your leads, or hire someone to screen leads as you receive them full time.

eGenerationMarketing has a free and convenient live-transfer feature that connects you with your workers’ comp leads over the phone as soon as they fill out one of our Free Evaluations.

Utilize Our Free Services

On top of our live-transfer feature, we also offer eLuminate, our complimentary and customizable workers’ compensation lead and case management software. This allows you to evaluate your success with workers’ comp leads. eLuminate has a powerful Reports view that can show you how many workers compensation cases you desired, sent retainer packets to, signed as clients, and more.

For example, if you’re finding that you’re signing 20% of your leads from Texas as clients when compared to an average of 15% in neighboring states, you may want to increase the number of workers’ compensation cases you take in Texas.

Don’t Cherry-Pick Based on Case Description

On our Free Evaluation, we ask our leads for straightforward information like their name, date of injury, and phone number, but we also ask them for a brief case description. To make it easy for clients to submit their evaluation, we only ask that the case description by 100 words.

100 words is not descriptive enough to determine if a claimant has a valid case or not. This is especially true for people who have suffered workplace injuries—It may be challenging to type with a broken arm or while on bed rest recovering. We strongly recommend that you reach out to all workers’ compensation leads you receive to speak with someone personally. This is the only way you’ll be able to accurately determine if your lead has a viable case or not.

Any Questions? Contact Us!

We want you to be as successful as possible with your workers’ compensation leads. If you have any questions about your lead package options, campaign recommendations, or how to use eLuminate, give us a call today at 617.800.0089. We would be happy to answer any and all questions you have about our workers’ comp leads. We may also be able to increase your caseload if you would like to purchase additional leads from available areas!