Blog

Send Your Paralegals to Conferences Too!

Perhaps you just attended a legal conference. That’s great! There are many benefits of attending legal conferences, like fulfilling your CLE requirements, meeting accomplished attorneys, and seeing a new city.

As you excitedly return to your office, consider that your paralegals might want to attend conferences as well. Just as there are many conferences geared towards attorneys, there are many conferences for paralegals. If you’re attending conferences, you should definitely send your paralegal to a conference too.

Now, I’ll Have a Pumpkin Spice Latte From All of the Coffee Shops


Last year, I was sipping my pumpkin spice latte (PSL) from Starbucks when I decided to do more research into the history of the PSL. I figured out how the company was able to make the PSL its most successful drink. In short, Starbucks crushed sales with the PSL because it struck a chord with us by telling a story of the nostalgic fall season through the pumpkin flavor. It tweaked the recipe and continued to build the PSL brand through its marketing.

Inbound Takeaways For Your Legal Marketing

Earlier in September, I had the opportunity to attend Inbound. Inbound is a marketing, sales, and customer service conference held in Boston. I spent most of the time attending sessions related to the customer experience and content creation. There were a lot of ideas to process, but I was able to come back with several takeaways and actionable steps that your firm can do to improve its legal marketing.

It’s Business and It Is Personal - Personalizing Your Interactions With Your Clients

How many times have you heard the phrase It’s nothing personal, it’s just business? Too many times, in my opinion. It’s a philosophy that has changed how we approach work and how we see businesses grow. However, it’s just a phrase used by businesses to justify their actions. Additionally, while this approach may have worked before, it’s not your best marketing move now. Today, it’s important to remember that you’re always dealing with other people, not just numbers.

Happy Frankenstein Day!

August 30 is National Frankenstein Day and it celebrates Mary Shelley’s novel Frankenstein on Shelley’s birthday. As you get ready for your Labor Day weekend plans, take a moment to remember the book from your high school or college days. It was published in 1818 when Shelley was just 20 years old! She and her friends were having a friendly competition to write the best ghost story, and she won. This is a classic, and if you’re hitting the beach this weekend, consider throwing a copy in your beach bag.

You Regret What You Said. Now What?

Many of us have been there. We’re all human, right? You’re talking to a client on the phone, and he/she is being rude and not listening to you. You try to be patient and you do your best to stay calm. You explain any misunderstandings and try to reassure the client. However, the client isn’t listening and continues to yell at you. Your limit has been hit and you snap at the client. Alternatively, maybe you’re on the phone with a company that you work with.