Offering good benefits is extremely important for your law firm. It can easily help you increase your employee retention, especially for very good workers. Additionally, if your employees are happy with their work environment, it’ll help improve their morale. By spending some thought and money choosing the benefits you want your firm to offer, you’re sure to come out with a win. You’ll be able to retain stronger candidates for longer, meaning that you won’t have to train someone new as frequently.
Perhaps you’ve started thinking about what would make you truly happy. Maybe you recently graduated law school and are trying to figure out the next steps. Or, you have a successful solo practice and are being approached by larger law firms. Alternatively, you’ve been working in corporate law for a while and are wondering if it’s time for a change. As you assess your current career, we’re here to help you figure out if bigger is better.
Boston is becoming a more bike friendly city. Although traffic is always terrible and summer is hot, construction workers continue to add bike lanes to major roads. For those who love to cycle, this is great news! As I watch the cyclists rush by, I can’t help but notice that there are quite a few similarities between cyclists and lawyers. As a disclaimer, I’m not a cyclist myself, but here’s what my cycling friends have been telling me.
It’s going to be in the high 90s this weekend in Boston, so I’ll be going to the beach. I’m sure it’s even hotter in your areas and you’ll probably be hitting the beach as well. After all, that’s one of the most beloved summer activities! When I sit on my blanket and dig my toes into the hot sand, I love watching the waves splash before my eyes. Meanwhile, their crashing sounds follow me around for the rest of the day.
Kia Ora* again! Two weeks ago I wrote about my experiences in New Zealand and some takeaways I returned with. While I focused on the country’s natural wonders and physical activities in my first blog, I wanted to highlight some of the towns we drove through in this blog. These small towns do an amazing job marketing themselves, so here are some lessons from them that you should consider for your firm.
Kia Ora!* In February, I traveled to New Zealand for about three weeks. My husband and I visited the North and South islands, starting in Auckland and ending in Christchurch.** It was the most amazing vacation I had ever taken, as the country’s nature is completely varied, beautiful, and like nothing else I had seen before. The whole trip is way too long for one blog. However, I thought I’d share three different types of experiences that I thoroughly enjoyed and what I learned from them that’s applicable to your law firm.
I admit that as I’m writing this, I’m sipping my pumpkin spice latte, or PSL for short. It’s only appropriate since October 25 is national pumpkin day! Most likely, you’ve also had at least one pumpkin spice latte this fall, but hopefully more. You can love it or hate it, but you can’t deny that it’s extremely successful and profitable for Starbucks.
The beauty of purchasing leads is that you can obtain a client for a low cost. While there are many marketing channels attorneys can use, you can never go wrong with third party lead generation. For example, at eGenerationMarketing, our Social Security disability clients retain claimants at a $300-$400 cost per case. While you don’t have to monitor your SEO or PPC campaigns and can rely on a steady flow of leads, finding a high quality lead company is half of the battle for cheaply retaining claimants.
Summer is here and you know what that means – sun’s out, guns/buns/fun’s out! It’s definitely time to get fit for the beach. As you run, yoga, or Zumba on, consider getting your firm into shape as well! You probably have a good system in place for acquiring new clients and following up with them, but it could be improved. The more fit your firm is, the more money you’ll see roll in.
Let’s begin lawyer bootcamp! We’ve identified three main areas that you can likely strengthen and the necessary five exercises for each of them.
Valentine’s Day is right around the corner, so we have one thing on our mind - love. And what’s better than a loving relationship? Now is a good chance to evaluate your relationships, including the one with your firm’s in-house marketing. It’s fantastic if you’re in a healthy and successful relationship, but is it possible you might be in a toxic one? If you find yourself agreeing with any of these statements below, perhaps it’s time to break up with one (or more) marketing campaigns, and find a better alternative!