Kia Ora* again! Two weeks ago I wrote about my experiences in New Zealand and some takeaways I returned with. While I focused on the country’s natural wonders and physical activities in my first blog, I wanted to highlight some of the towns we drove through in this blog. These small towns do an amazing job marketing themselves, so here are some lessons from them that you should consider for your firm.
Kia Ora!* In February, I traveled to New Zealand for about three weeks. My husband and I visited the North and South islands, starting in Auckland and ending in Christchurch.** It was the most amazing vacation I had ever taken, as the country’s nature is completely varied, beautiful, and like nothing else I had seen before. The whole trip is way too long for one blog. However, I thought I’d share three different types of experiences that I thoroughly enjoyed and what I learned from them that’s applicable to your law firm.
I admit that as I’m writing this, I’m sipping my pumpkin spice latte, or PSL for short. It’s only appropriate since October 25 is national pumpkin day! Most likely, you’ve also had at least one pumpkin spice latte this fall, but hopefully more. You can love it or hate it, but you can’t deny that it’s extremely successful and profitable for Starbucks.
The beauty of purchasing leads is that you can obtain a client for a low cost. While there are many marketing channels attorneys can use, you can never go wrong with third party lead generation. For example, at eGenerationMarketing, our Social Security disability clients retain claimants at a $300-$400 cost per case. While you don’t have to monitor your SEO or PPC campaigns and can rely on a steady flow of leads, finding a high quality lead company is half of the battle for cheaply retaining claimants.
Summer is here and you know what that means – sun’s out, guns/buns/fun’s out! It’s definitely time to get fit for the beach. As you run, yoga, or Zumba on, consider getting your firm into shape as well! You probably have a good system in place for acquiring new clients and following up with them, but it could be improved. The more fit your firm is, the more money you’ll see roll in.
Let’s begin lawyer bootcamp! We’ve identified three main areas that you can likely strengthen and the necessary five exercises for each of them.
Valentine’s Day is right around the corner, so we have one thing on our mind - love. And what’s better than a loving relationship? Now is a good chance to evaluate your relationships, including the one with your firm’s in-house marketing. It’s fantastic if you’re in a healthy and successful relationship, but is it possible you might be in a toxic one? If you find yourself agreeing with any of these statements below, perhaps it’s time to break up with one (or more) marketing campaigns, and find a better alternative!
The holiday season is certainly my favorite time of the year. I immerse myself in stereotypical seasonal activities, like gleefully walking through the falling snow, ice-skating, and sipping hot chocolate. I also enjoy watching favorite holiday movies. Regardless of what you celebrate, these movies brighten our moods and warm us up on the coldest of winter days. In the Boston climate, that’s rather important!
As a workers’ compensation attorney, you have the opportunity to help individuals who were injured on the job seek the monetary and medical benefits that they deserve. It must be rewarding doing so! However, that was not always possible: as industrialization bloomed and employees sustained injuries, few laws were in place to fully protect them. It took the work of several glowing girls poisoned by radium at their workplace to pave the way for the creation of stronger workers’ compensation laws and protection of employees.
Last week, we gave you some reasons why a legal newsletter could be beneficial for your firm. A newsletter can help strengthen your relationship with clients and increase your caseload through referrals. If any of your clients’ friends or family members need an attorney, you will be the go-to resource for legal assistance.
A few weeks ago, we helped you figure out how you could start writing newsletters by giving you tips on the content to include in them. However, are you on the edge and still deciding whether or not this is something worth working on? There are numerous reasons why a newsletter is a great idea for your firm. Here are just a handful of the many benefits your firm could see from starting a legal newsletter.