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Boost Your Firm’s Newsletter Engagement, Part 2: Design and Content

Last week, we gave you quick tips for increasing your newsletter engagement. Today, we wanted to focus on the content of your newsletter – what are you writing to clients and how does it look? These tips may require extra time on your end to write the best legal newsletter. However, your clients are hoping for high quality content from you, so it makes sense for you to invest time in creating that.

Boost Your Firm’s Newsletter Engagement, Part 1: Quick Fixes

As witches fly on brooms through the night skies and ghosts hover over the ground, we’ve got one thing on our minds – your legal newsletters. Although this is the perfect time to be scary, you don’t want to scare your visitors away from your newsletters. Instead, here are three quick tips to BOOst your engagement. Let Halloween leave you with a treat not a trick this time!

Send Your Paralegals to Conferences Too!

Perhaps you just attended a legal conference. That’s great! There are many benefits of attending legal conferences, like fulfilling your CLE requirements, meeting accomplished attorneys, and seeing a new city.

As you excitedly return to your office, consider that your paralegals might want to attend conferences as well. Just as there are many conferences geared towards attorneys, there are many conferences for paralegals. If you’re attending conferences, you should definitely send your paralegal to a conference too.

Now, I’ll Have a Pumpkin Spice Latte From All of the Coffee Shops


Last year, I was sipping my pumpkin spice latte (PSL) from Starbucks when I decided to do more research into the history of the PSL. I figured out how the company was able to make the PSL its most successful drink. In short, Starbucks crushed sales with the PSL because it struck a chord with us by telling a story of the nostalgic fall season through the pumpkin flavor. It tweaked the recipe and continued to build the PSL brand through its marketing.

Inbound Takeaways For Your Legal Marketing

Earlier in September, I had the opportunity to attend Inbound. Inbound is a marketing, sales, and customer service conference held in Boston. I spent most of the time attending sessions related to the customer experience and content creation. There were a lot of ideas to process, but I was able to come back with several takeaways and actionable steps that your firm can do to improve its legal marketing.

It’s Business and It Is Personal - Personalizing Your Interactions With Your Clients

How many times have you heard the phrase It’s nothing personal, it’s just business? Too many times, in my opinion. It’s a philosophy that has changed how we approach work and how we see businesses grow. However, it’s just a phrase used by businesses to justify their actions. Additionally, while this approach may have worked before, it’s not your best marketing move now. Today, it’s important to remember that you’re always dealing with other people, not just numbers.