eLuminate is a web-based client management system we provide our clients. Whether you solely use eLuminate or you also purchase legal leads from us, we’ve found that not all of our clients that choose to utilize eLuminate set up the system in a way that best fits their firm.
For your convenience, we’ve compiled a list of the most helpful things to do and to think about when setting up your account.
It is important for law firms and disability practices to pursue different types of marketing in order to identify which is the best fit for their business. There are many attorney marketing options available. With that said, they are all very different.
As an attorney, you might be running all sorts of different marketing campaigns in order to increase your case load. All of these campaigns have different cost and conversion rates. Therefore, if you compare your campaigns (for example: TV and Yellowpages ads) in terms of conversion rate alone, you won’t be taking into account the total cost of the campaign.
When your firm starts receiving leads, whether it be from an online lead generation source or through another marketing venue, it’s probably easy to keep track of the first few leads you receive. However, once those first 10 leads turn into 100+ leads, it will be extremely difficult to manage. This is why it’s extremely important to have a Lead and Case Management system that helps you track the different steps in your follow up procedure. Also, tracking the leads allows you to accurately calculate your return-on-investment (ROI) and profitability of the leads your firm purchases.