From Our Blog
Read the latest on lead generation, legal marketing and more.
Evaluating Your Marketing Campaigns
As an attorney, you might be running all sorts of different marketing campaigns in order to increase your case load. All of these campaigns have different cost and conversion rates. Therefore, if you compare your campaigns (for example: TV and Yellowpages ads) in terms of conversion rate alone, you won’t be taking into account the total cost of the campaign.
4 Things Every Client Management Software Needs
When your firm starts receiving leads, whether it be from an online lead generation source or through another marketing venue, it’s probably easy to keep track of the first few leads you receive. However, once those first 10 leads turn into 100+ leads, it will be extremely difficult to manage. This is why it’s extremely important to have a Lead and Case Management system that helps you track the different steps in your follow up procedure. Also, tracking the leads allows you to accurately calculate your return-on-investment (ROI) and profitability of the leads your firm purchases.