blm's blog

Optimizing Your Firm for Local Search

Submitted by blm on Thu, 12/07/2017 - 16:34

Pigeons might be the scourge of statues everywhere, but there’s one type of pigeon that could affect your law firm: the Google Pigeon update. Pigeon was an update released back in 2014 to improve local search quality; think of “disability lawyers near me” as an example.

Google relies on distance, location, and other factors to provide relevant listings to its users. One of the biggest changes was that Pigeon favors local businesses rather than individual websites in its web results.

Siri, Can You Get Me More Clients?

Submitted by blm on Thu, 09/07/2017 - 16:14

It’s hard to imagine today, but there was a time when asking your phone “Siri, where’s the nearest Starbucks?” wouldn’t get you anything other than disbelieving stares, and a dial-tone as a response from your phone.

How times have changed! Nowadays you can find the nearest coffee shop, navigate to it, and walk out with your Pumpkin Spice Frappucino (hey, it’s fall, we don’t judge) while barely looking at your phone’s screen.

Decision Fatigue, You, and Your Clients

Submitted by blm on Thu, 06/01/2017 - 15:46

Have you ever found yourself saying, “Gosh, I wish I had more time”? Between reaching out to prospective clients, preparing for hearings and representing clients in court, a day in the life of an attorney can be pretty hectic.

You might notice that it’s easy to slip up and make choices that aren’t the best during the course of the day.

While you might put it down to an error or just bad judgement, this phenomenon does have a name: Decision fatigue.

How You Can Increase Your Practice’s Revenue with Punitive Damages

Submitted by blm on Thu, 03/09/2017 - 16:41

Auto accidents may be the workhorse practice area for your firm, but your practice doesn’t have to focus solely on this type of personal injury case. Motor vehicle accidents account for only 52% of personal injury cases, according to the Bureau of Justice Statistics’ 2005 data*. The other 48% a mix of medical malpractice (15%), product liability (5%) and 28% “other” cases, which includes premises liability cases, slip and fall, etc.

How Will Self-Driving Cars Affect Personal Injury Cases?

Submitted by blm on Tue, 10/11/2016 - 14:44

Every day, people get into car crashes due to negligence, user error, bad reaction times, and just plain bad luck. In fact, according to the Association for Safe International Road Travel, 2.35 million Americans are injured or disabled in road crashes every year.

However, the rise of self driving cars means that driving safety may no longer rely on the motorist, but the car itself.

Connecting with Clients Through Social Media

Submitted by blm on Tue, 07/19/2016 - 13:38

Facebook and Twitter are massive: everyone and their aunts has a social media account, and many of those people use it with regularity (especially the aunts—Gertie, quit poking me, please). Social media can also be leveraged into a method of connecting with prospective clients. Here are some easy techniques to help your firm connect with clients over any type of social media:

Are the Stock Images on your Website Stopping You from Converting Leads into Clients?

Submitted by blm on Tue, 04/19/2016 - 14:39

According to a survey conducted by FindLaw, nearly 40% of people looking for an attorney conducted their search online in 2014. Internet searches are now hands-down the most commonly used way claimants selected attorneys to hire.

If potential clients find their way to your firm’s website, they might learn how your firm can help them win their claims, but the wrong images on your site could put them off working with you.

Here’s the million-dollar question: How do you pick the right images for your website?