Writing content for your firm’s site may seem like an overwhelming task at first. But fresh, relevant content that is regularly posted to your firm’s site can help attract new leads as well as help your firm’s online organic presence. To ease the stress of writing, try following these tips:
Understand Your Audience
Knowing your audience is the one of most important steps before even writing the content. Think of who the ideal case is for your firm and write your content with them in mind. If you’re a Social Security disability attorney who prefers their clients are over 40, then you may want to focus your content on disabling conditions that can appear in older adults or only discuss Social Security Disability Insurance, rather than Supplemental Security Income. As you write your content, keep your audience in mind and write what information would be most important for them.
Understand the Content’s Purpose
Why are you writing this piece of content? What is the purpose of it? You may be writing content specifically for educational purposes, for generating leads, or to use as backlinks. If you can identify what the reasoning behind the content is, it becomes easier to write. Again, think back to your audience to determine what purpose the content has.
Make an Outline
One mistake many people make is beginning to write without having a plan in place. Take a few minutes before you start writing to create an outline. The level of detail you go into in the outline is up to you. It can be as short as a list of section headers, or as detailed as adding multiple talking point for each section. Then, once you begin writing, you will have a plan already in place to follow. You can simply fill in the blanks within the outline you’re created.
Look with Fresh Eyes
Even with an outline, you can get stuck. If you find yourself at a roadblock and are unable to finish a piece of content, have someone else take a look. They may be able to find what you are missing or can help with suggestions on what else to write about. Have someone who would be knowledgeable on the subject read it over. For example, if the article is about what information to have when calling a law firm, consider having someone from your intake staff look at it. If no one else is available, then put the article away for a little bit and work on a new task. When you come back, you may find what you were missing before.
Always proofread your article. If possible, have a coworker read through it as well. There are online services, such as Grammarly, that proofread your content for you. As your proofreading, once again make sure the article is geared towards your target audience. Keep in mind that those seeking legal assistance may not know legal jargon. Use this time to update anything that may not be clear to your audience.
The process for writing content can vary for each person. Keep trying different processes for writing your firm’s content until you find what works best for you.