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Celebrating National White Cane Awareness Day

Did you know that on October 15 is observed as White Cane Awareness Day? This day helps celebrate and acknowledge the accomplishments of those who are blind or visually impaired. The holiday is named after the white cane that is used by many who are visually impaired to navigate more confidently and avoid obstacles. Just as the white cane helps those who are blind navigate independently as they walk, there are some simple implications you can make to your firm’s site to help those who are visually impaired navigate your site. Here’s how:

How Active Listening Can Influence Your Intake Process

Active listening is a technique that is used by people in many different careers and fields. It helps draw out information from someone by being empathetic. For those in your intake staff, being an active listener can help get necessary information from potential clients while providing the empathy that claimants are looking for. It can help build trust between the claimant and your firm before they even become a client. There are many different techniques your intake staff can use to be active listeners.

Starting a New Law Firm Website

When you’re creating a new website for your law firm, having a professional and informative website is important. No matter if you’re creating your firm’s first site or a new site to add to your firm’s portfolio, you need to make sure the site will be profitable. Like any website, your firm’s is supposed to help you generate leads, and ultimately revenue. A well thought out site rather than one thrown together last minute can be the difference between a successful site and one that drains your budget. When creating your new website, think about:

Tips to Avoid Procrastination

Did you know September 6th is Fight Procrastination Day? Though this is an unofficial holiday, it’s a great reason to find some techniques that help you avoid procrastinating and help get your work done. If you’re not sure where to start, we’ve gathered some tips and tricks that can help keep you focused and on task!

Lists, lists, lists

How Often Is Google’s Algorithm Updated?

You know the signs of a Google algorithm update. Suddenly, traffic to your firm’s site drops and leads are down. Or maybe your firm is one of the lucky ones that is positively affected and traffic to your firm’s site takes off. When dramatic changes like either of these happen, it’s most likely due to a large algorithm update by Google. These major updates happen a handful of times throughout the year. But, how often does Google actually update its algorithm?

Improving Your Firm’s Facebook

Social media has become an integral part of most online marketing plans. Facebook can be used as an easy channel to interact with potential clients and keep current ones in the know. Because of this, having an up-to-date and well-optimized Facebook page for your firm is imperative. Here are some ways to make sure your firm’s Facebook is the best it can be!