Connecting with a client can be difficult on a good day. During the pandemic, this can be even more challenging. With schedules changing, school and work moving online and the uncertainty of the global health crisis, finding new ways to connect with your firm’s clients and leads is more important than ever. Here are sometimes to help improve communication between your firm and you clients:
Demonstrating that your firm is trustworthy and credible can help boost your leads. But showing that you are a credible firm is more than posting any awards and recognitions on your site. Although accreditation can certainly help, there are other ways you will need to prove to potential claimants that your firm is one they can trust to win their claim. Here’s how:
With the pandemic constantly changing, it’s likely your firm has had to make many adaptations to find a “new normal”. One of these may be having more virtual meetings with clients, rather than meeting in person. While on these video calls, it’s important you still represent yourself and your firm in a respectable manner, just as if the meeting was happening in person. Next time you have a video call with a client, try using these tips:
Marketing is an important part of your firm’s success. Without it, your firm may struggle to find new clients. With so many forms of marketing your firm can try, it can be overwhelming deciding which marketing channel is the best for your firm. Lead generation is a great way to supplement your various marketing efforts. If your firm has not tried an employment law lead generation service, you may be missing out on an easy and cost-effective way to increase your firm’s cases. Here are some benefits of taking employment and labor law leads:
Clickbait often gets a bad rap. It can often be attributed to spam. But when done right, using a clickbait titles may actually help your firm increase traffic to your firm’s site. A study* once found that the headlines analyzed in the study that received the most clicks were the most polarizing headlines. Based on this study, if you create more attention-grabbing headlines, your firm may see more clicks to you site, increasing traffic and possibly leads. To properly use clickbait titles, you’ll first need to understand what clickbait actually is.
It can be difficult constantly trying to come up with new content ideas for your firm’s site. Sometimes your list of potential topics is just uninspiring. To help keep the content ideas flowing, here are some free tools that can help you come up with new ideas for your firm’s site:
Having your firm’s site drop in organic traffic can be frustrating. When your site sees a drop in organic traffic, a decrease in leads generated will likely follow. Because of this, it’s important to investigate the cause of the loss in traffic quickly. Once you can pinpoint the cause in traffic changes, you can then work to get your firm’s site back on track.
Lead generation can be tricky. Once you implement your lead generation campaigns, whether it be from content generation or paid search, you should see an increase in leads. But implementing these new campaigns does not always mean an increase in quality leads. You may find that your firm is beginning to generate low quality leads. This can waste both your firm’s time and money. Use the following steps to better your lead generation campaigns, increasing your qualified leads.
Frequently, pay-per-click (PPC) advertising and search engine optimization (SEO) are thought of as two separate entities. Your firm may have two different people handling these different marketing efforts. If you work with a third-party marketing service, chances are that they also have different teams managing your different paid and organic marketing. But combining your PPC and SEO data can help boost your marketing efforts and subsequently produce more traffic to your site and increase leads. Here’s how:
Your firm works hard to provide a great experience for your clients. From your customer service to winning their claim, your firm likely tries to provide the best service possible. But sometimes a client may leave unhappy and leave a negative review. Seeing this negative review about your firm is never ideal. It can be stressful and aggravating. As annoying as they may be, you may find that a negative review can actually help your firm. Here’s how: