What is Google’s “E-A-T”?

Through research on Google’s ranking factors and update recoveries, you may have come across mentions of Google’s “E-A-T”. E-A-T stands for expertise, authority and trustworthiness. These are the guidelines Google uses to assess the quality of an article or content. Announced in 2018, Google now uses E-A-T to ensure that sites that seem to have better quality content rank higher on search engines. So, how do your make sure your firm’s site follows E-A-T?

Marketing Your Firm From the Beach

Summer often means days off and traveling for vacations. Whether you’re headed to the beach, going on a camping trip or just planning on hanging at home by the pool, your marketing efforts don’t need to be put on hold. There are some simple and easy ways to enjoy time off this summer without hindering your firm’s online marketing. Here’s how:

What is Google’s Diversity Update?

In June, Google announced a new “change” it is implementing on search results. This change, known as the Site Diversity Change, is meant to adjust how many webpages from the same domain appear on their SERPS (search engine results page). This should help smaller sites rank on the first page of SERPs that are frequently dominated by the same larger domains.

How To Avoid Boring Content

If you’re writing new content for your firm’s site each week, it’s easy to get into a rut. Content can then reflect this, and become less entertaining or factual over time. This can impact a potential claimant’s decision to work with your firm. If you’re boring your reader, then it’s likely they’ll seek the information and even legal help elsewhere. To avoid this, follow these tips to keep your content far from boring.

Tips For Rebranding Your Law Firm

Is your firm’s logo outdated? Does your website look like it hasn’t been touched in five years? If so, it may be time to work on some rebranding for your firm. Though the thought may be daunting, rebranding can help your firm attract more claimants to work with your firm. Follow these tips to make rebranding as easy as possible:

What is AMP & Do You Need It?

You may have noticed some mobile search results have a little lightening bolt with “AMP” listed next to them. This means that these pages are Accelerated Mobile Pages, or AMP for short. AMP was originally created for media and news sites but has since spread to all different types of sites. If you’re optimizing your firm’s mobile search, AMP may be a marvelous option.

On-Site VS. Off-Site Content

Marketing your firm and growing your firm’s online presence relies on a balance of both on-site and off-site content. Having a website that is informational and up to date is important, but having content about your firm posted elsewhere can also influence the success of your firm’s website. Here’s how to strike a balance between the two:

Is Anyone Reading Your Blog?

You’ve probably read countless articles about why you should be blogging. But writing and posting a blog is just half the battle. You then need people to actually read your blog for it to be successful and for your firm’s site to reap the benefits. So, why is no one reading your blog?