As holiday season is approaching, Santa Claus is likely finalizing his naughty and nice list, making sure to check it twice. You should consider doing the same for your lead provider. But what factors go into evaluating if your lead provider has been good or bad this year? Here are some tips on how you can figure out which list your lead provider belongs on:
With Thanksgiving around the corner, you may already have the delicious dinner on your mind. Between the turkey, mashed potatoes, cranberry sauce, green bean casserole and stuffing, there’s a lot to love. These beloved dishes can come in all different shapes and sizes. Stuffing can be prepared from scratch, from a box, made of cornbread, cooked in the turkey or made from the side. But, is all stuffing good?
In today’s world, many people find the goods or services they are looking for online. This means that the first impression a potential claimant gets of your firm may not be your firm’s site, but rather the search results. The paid ads, Google Business Listing, and/or any reviews may be seen before a claimant even reaches your firm’s site. Because of this, you may want to Google your firm periodically to understand what a potential claimant may see. From there, you can then tailor your online marketing accordingly.
Whether your firm has just recently created an Instagram account or you’ve been on it for ages, you may find that you’ve never used your firm’s Instagram Stories. Most brands and “influencers” post constantly on their stories. Though this may not be feasible for your firm, posting on your story may be something to consider.
Prior to the end of September, when a site linked to your firm’s, it was either a dofollow link or a nofollow link. A “nofollow” link means that although the link may take a user to your firm’s site, a search engine should ignore it. These types of backlinks do not have any impact on rankings while dofollow links may. The label “nofollow” was created to help combat comment spam (someone frequently posting a link in your comments to get a backlink).
Did you know that on October 15 is observed as White Cane Awareness Day? This day helps celebrate and acknowledge the accomplishments of those who are blind or visually impaired. The holiday is named after the white cane that is used by many who are visually impaired to navigate more confidently and avoid obstacles. Just as the white cane helps those who are blind navigate independently as they walk, there are some simple implications you can make to your firm’s site to help those who are visually impaired navigate your site. Here’s how:
Active listening is a technique that is used by people in many different careers and fields. It helps draw out information from someone by being empathetic. For those in your intake staff, being an active listener can help get necessary information from potential clients while providing the empathy that claimants are looking for. It can help build trust between the claimant and your firm before they even become a client. There are many different techniques your intake staff can use to be active listeners.
When you’re creating a new website for your law firm, having a professional and informative website is important. No matter if you’re creating your firm’s first site or a new site to add to your firm’s portfolio, you need to make sure the site will be profitable. Like any website, your firm’s is supposed to help you generate leads, and ultimately revenue. A well thought out site rather than one thrown together last minute can be the difference between a successful site and one that drains your budget. When creating your new website, think about:
When a potential claimant reaches out for a Free Case Evaluation, not only are you trying to gauge if the claimant is a good potential case, but the claimant is trying to figure out if they want to work with you too. By understanding what a claimant may be expecting from their Free Evaluation, you can make sure you don’t let great potential clients pass by.