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While working on your firm’s search engine optimization (SEO), you’ve probably read many different articles that mention you will need to do keyword research. Through keyword research, you can find different keywords and queries to target in your marketing efforts. The keywords you select will be words or phrases you want your firm to rank higher for on search results. These keywords can help you better your firm’s site through the content posted and on-page optimizations. So, how do you do keyword research?

If your firm is looking to increase its caseload, finding new ways to generate leads will be the first step. Through different tactics, you can find what works best to generate more leads for your firm. There are a variety of tactics and measures your firm can take increase the number of quality leads generated online. Here are some tactics for your firm to try today:

Using a lead and case management software can help your firm operate more effectively. It can double as an intake form, keeping new leads organized. You can use a case management software to centralize all information about your cases, reducing the amount of paperwork you need to keep track of. Each case management software has different limits, so you should have an understanding of how robust you would like your system to be. If your firm is on the hunt for a lead and case management software, there are some key features you will want to keep in mind.

Images can have a great impact on your firm’s site. They can help increase your conversion rate as well as boost your firm’s search engine optimization (SEO). But just adding an image to your firm’s site is not enough. Properly optimizing the images on your firm’s site can help increase your rankings on the search result pages and help increase conversions. Here are some ways you can optimize the images on your firm’s site:

You’ve probably read a variety of articles on search engine optimization (SEO), with most referencing SEO for Google. But Google isn’t the only search engine. Optimizing for Bing can help your firm generate leads on a different search engine. Social Security disability firms may find Bing SEO especially important as Bing tends to attract an older audience, whom may be more likely to qualify for disability benefits.

So how does your firm optimize for Bing SEO?

Lead generation is an easy way to increase your caseload. It can often be more cost-effective than other forms of marketing. You won’t have to wait weeks or even months to see results. Instead, you typically can begin receiving leads the day you sign up for a lead generation service. When working with a lead generation service, such as eGen, follow these tips to make sure you are getting the most from your lead provider:

It’s likely that your firm already has an intake script in place. But a generic intake form can be actually hurting your conversions. Having an intake script that incorporates some customizations based on a lead can help convert more leads to clients. Potential claimants likely do not want to seem like just another case number to your firm. They want to know that your firm cares, starting with your intake. Here are some suggestions on how to incorporate personalization into your intake script:

It can be frustrating when competing law firms are frequently outranking your firm in the Search Engine Result Pages (SERPs). But why does it matter if a firm is ranking higher than yours on SERPs? Firms at higher positions on the SERPs may be generating more organic leads, making your firm miss out on potential cases.

Whether you are just beginning to look for your first legal lead provider or you’ve used lead generation in the past, it’s important to have a list of what you want your lead provider to do. It’s likely that you have a list or an idea of what you expect from a lead provider and are evaluating lead generation services based on this list. But often overlooked or forgotten is what you don’t want from a lead provider. Overlooking these red flags may result in working with a lead provider that ends up not actually meeting your firm’s needs.

As you work to expand your caseload, being able to pinpoint leads to the specific areas you take cases in can help better your lead quality. Often you’ll pour time, money, and effort into increasing your employment law cases, but it can be frustrating when you begin receiving leads in areas you do not take cases in. To make sure you’re receiving relevant local employment law cases, try these tips: