Expanding your practice into a new state or city is both exciting and scary. One of the biggest challenges will be growing your caseload within this new location. Fortunately, there are different ways to generate leads when expanding your law firm. Here are a few ways:
Losing traffic to your firm’s site can be frustrating. With less traffic, it’s likely you’re experiencing a loss in leads as well. To get your site back on track, you’ll need to do some digging on a possible cause. Here are a few different reasons why your firm’s site may be losing traffic:
Writing content for your firm’s site may seem like an overwhelming task at first. But fresh, relevant content that is regularly posted to your firm’s site can help attract new leads as well as help your firm’s online organic presence. To ease the stress of writing, try following these tips:
For years, the world has been trending towards being paperless. As an industry that relies heavily on signatures for contracts, retain packets, and settlement agreements, law firms are now finding ways to keep up with the times and move into a paperless world. One of these ways is to use e-signatures, or electronic signatures. Here’s some ways e-signatures can benefits your firm:
So your firm just decided to take on a new area of law. Now the tough part- getting new clients in the door. There are many different ways your firm can look to attract clients in this new area of law. To help, we’ve narrowed down some options that can help your firm find these new cases.
Digital marketing is always changing. Marketing tactics that were working five years ago likely won’t be as successful now. It can be challenging to update your firm’s online marketing tactics and continually optimize for success, but having an updated, successful strategy can help your firm grow. To help your firm continue successful online marketing, use the guide below:
Email marketing can be an effective way to reach potential claimants and gain more clients for your law firm. But figuring out new ideas to test in your campaigns can be time consuming. To help, here are some different tactics to try in your next email marketing campaign:
Lead nurturing is the process used for developing and strengthening a relationship with a potential client. This process is often used by those in sales to build a relationship with a lead that isn’t quite ready to commit to buying a product or service but may in the future. Just like sales representatives, your firm can use lead nurturing to help convert leads to clients, ultimately growing your caseload.
Networking can be a lot more difficult these days. With most events postponed or online, it can be challenging to network with other lawyers or with potential clients. With the transition away from in person events, many are finding new ways to host virtual networking events. Here are some ways your firm can continue networking virtually.
Search engine optimization (SEO) can be challenging. There are times when it can seem like you’ve done everything right, but still are not seeing any increase in organic traffic to your firm’s website. In a saturated area of law like employment law, it’s important to keep working on your site’s SEO, even when it seems like you aren’t seeing growth. If you’re having trouble with your employment law firm’s SEO, try these tips: