When you think of sending out a mass email, your concerns are mainly with the open rate, number of responses, number of clicks, how many people subscribe/unsubscribe, etc. The impact your mass email has on your SEO may not be the first thought that crosses your mind, if at all. But, there are some ways your firm’s SEO can benefit from your email marketing campaigns.
You often hear about what you should be doing in terms of marketing for your firm. But what about what you shouldn’t do. Below are some things to avoid while marketing your firm:
Coming up with new content ideas for FDCPA claimants while trying to focus on your current cases can be a tedious task. You may not have the opportunity to come up with new topics to write for your firm’s site as you’d like. If this is happening to you, then never fear! Here are some content ideas to keep your firm’s site updated and help increase your caseload:
Having a marketing strategy is important. But sometimes it can take weeks or even months to see results from your marketing efforts. While working on your long-term marketing strategies, try some of these short-term tactics for faster results. This can help keep new cases flowing in until your long-term strategies are put in place and you are seeing results. Here are some examples of short-term tactics for your firm:
Lead generation can be an easy and cost-effective way to help your firm generate more leads. By working with your lead provider, you can make sure you are getting real gold rather than fool’s gold from your lead provider. Here’s how you can turn your leads into the pot of gold at the end of the rainbow!
Although it’s necessary for your firm’s site to constantly be updated, it can be a tedious task. Coming up with new content ideas can be difficult and time consuming. Instead of wasting time trying to think of new topics that you could spend winning cases, check out our list of ideas to keep your site fresh:
Whether you’re starting from scratch or just updating your firm’s site, the header image is an important aspect of the website you’ll have to take into consideration. Your header image is often the first thing users will see when they go to your firm’s site. It can grab a potential claimant’s attention or make them lose interest. There are important elements you should consider when picking out a header image.
Is your lead provider the One? If you’re not sure if your relationship with your lead provider is meant to be or you’re second guessing your choice, we’ve made an easy guide to find out the truth about your relationship. Ask yourself these questions to find out if your lead provider is the one:
Ever wonder where visitors click or scroll on your firm’s site? Have you added buttons and links to specific pages but you aren’t sure if anyone is even clicking them? If so, then heat mapping may be an easy way to find the answers to these questions.
Evergreen content is an important part of your firm’s content strategy. It helps consistently drive organic traffic to your firm’s site. Typically, once a piece of evergreen content is written, the topic should remain relevant for years to come. Evergreen content can also be in integral part of your firm’s link building efforts.
