Email marketing can be an effective way to reach potential claimants and gain more clients for your law firm. But figuring out new ideas to test in your campaigns can be time consuming. To help, here are some different tactics to try in your next email marketing campaign:
Lead nurturing is the process used for developing and strengthening a relationship with a potential client. This process is often used by those in sales to build a relationship with a lead that isn’t quite ready to commit to buying a product or service but may in the future. Just like sales representatives, your firm can use lead nurturing to help convert leads to clients, ultimately growing your caseload.
Networking can be a lot more difficult these days. With most events postponed or online, it can be challenging to network with other lawyers or with potential clients. With the transition away from in person events, many are finding new ways to host virtual networking events. Here are some ways your firm can continue networking virtually.
Search engine optimization (SEO) can be challenging. There are times when it can seem like you’ve done everything right, but still are not seeing any increase in organic traffic to your firm’s website. In a saturated area of law like employment law, it’s important to keep working on your site’s SEO, even when it seems like you aren’t seeing growth. If you’re having trouble with your employment law firm’s SEO, try these tips:
Having a good call to action (CTA) can make or break conversions for your firm’s website. An effective CTA can persuade a user to complete some action, whether it be fill out a contact form for call your firm. Just simply saying “Contact Us” may not always cut it, so it’s important to continue to test different CTAs. Consider these tips next time your employment law firm is looking to try a new CTA:
As your firm continues to meet with clients virtually, you may be wondering if it’s a good idea to try a branded background. Whether it’s a solid color with your firm’s logo, a picture of your firm’s office or a pattern using just your firm’s logo colors, it’s important to determine if a branded background is the right decision. Before switching to a branded background, consider these pros and cons:
With over 50% of searches coming from mobile devices, your firm’s online marketing should be properly optimized for mobile search. If your firm isn’t taking the proper steps to make sure your marketing plan is including mobile search, you may be neglecting a large number of potential leads. Here’s some ways your firm can market for mobile search:
TikTok is the latest social media app to take over. The app allows users to share a short 60-second video. Many range from people dancing, cooking, showing tutorials, telling stories, or just venting about everyday problems. With hundreds of millions of users across the globe, your firm can likely benefit from adding TikTok to its social media marketing plan.
Not every employment law claim is created equal. Some have claims that are a slam dunk while other may take more time and effort to prove. While examining your employment and labor law leads, keep these indicators of a good employment law case in mind:
Lead quality is an important metric that your firm should never overlook. It can help you determine which marketing channels are most successful and save your firm from wasting your marketing budget. Here are some reasons why lead quality is important: