Blog

How to Do an SEO Competitor Analysis

Doing an SEO analysis of competing law firms can help reveal where your SEO is excelling as well as what areas can be improved. You may find potential website optimizations that would not have been discovered by doing an SEO analysis of just your own firm. Completing the following steps, you can find new opportunities for your firm to grow its own SEO.

Email Marketing and SEO

When you think of sending out a mass email, your concerns are mainly with the open rate, number of responses, number of clicks, how many people subscribe/unsubscribe, etc. The impact your mass email has on your SEO may not be the first thought that crosses your mind, if at all. But, there are some ways your firm’s SEO can benefit from your email marketing campaigns.

6 Content Ideas for FDCPA Firms

Coming up with new content ideas for FDCPA claimants while trying to focus on your current cases can be a tedious task. You may not have the opportunity to come up with new topics to write for your firm’s site as you’d like. If this is happening to you, then never fear! Here are some content ideas to keep your firm’s site updated and help increase your caseload:

Short-term Marketing Tactics For Your Firm

Having a marketing strategy is important. But sometimes it can take weeks or even months to see results from your marketing efforts. While working on your long-term marketing strategies, try some of these short-term tactics for faster results. This can help keep new cases flowing in until your long-term strategies are put in place and you are seeing results. Here are some examples of short-term tactics for your firm:

Choosing Your Firm’s Header Image

Whether you’re starting from scratch or just updating your firm’s site, the header image is an important aspect of the website you’ll have to take into consideration. Your header image is often the first thing users will see when they go to your firm’s site. It can grab a potential claimant’s attention or make them lose interest. There are important elements you should consider when picking out a header image.