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Did you know that on October 15 is observed as White Cane Awareness Day? This day helps celebrate and acknowledge the accomplishments of those who are blind or visually impaired. The holiday is named after the white cane that is used by many who are visually impaired to navigate more confidently and avoid obstacles. Just as the white cane helps those who are blind navigate independently as they walk, there are some simple implications you can make to your firm’s site to help those who are visually impaired navigate your site. Here’s how:

Active listening is a technique that is used by people in many different careers and fields. It helps draw out information from someone by being empathetic. For those in your intake staff, being an active listener can help get necessary information from potential clients while providing the empathy that claimants are looking for. It can help build trust between the claimant and your firm before they even become a client. There are many different techniques your intake staff can use to be active listeners.

When you’re creating a new website for your law firm, having a professional and informative website is important. No matter if you’re creating your firm’s first site or a new site to add to your firm’s portfolio, you need to make sure the site will be profitable. Like any website, your firm’s is supposed to help you generate leads, and ultimately revenue. A well thought out site rather than one thrown together last minute can be the difference between a successful site and one that drains your budget. When creating your new website, think about:

When a potential claimant reaches out for a Free Case Evaluation, not only are you trying to gauge if the claimant is a good potential case, but the claimant is trying to figure out if they want to work with you too. By understanding what a claimant may be expecting from their Free Evaluation, you can make sure you don’t let great potential clients pass by.

Whether you’re creating new content or updating old content, focusing on search intent can help boost traffic to your firm’s site. Without considering search intent, you could miss out on vital opportunities for your firm to increase traffic to your site and consequently leads. So, are you overlooking search intent?

Did you know September 6th is Fight Procrastination Day? Though this is an unofficial holiday, it’s a great reason to find some techniques that help you avoid procrastinating and help get your work done. If you’re not sure where to start, we’ve gathered some tips and tricks that can help keep you focused and on task!

Lists, lists, lists

You know the signs of a Google algorithm update. Suddenly, traffic to your firm’s site drops and leads are down. Or maybe your firm is one of the lucky ones that is positively affected and traffic to your firm’s site takes off. When dramatic changes like either of these happen, it’s most likely due to a large algorithm update by Google. These major updates happen a handful of times throughout the year. But, how often does Google actually update its algorithm?

Social media has become an integral part of most online marketing plans. Facebook can be used as an easy channel to interact with potential clients and keep current ones in the know. Because of this, having an up-to-date and well-optimized Facebook page for your firm is imperative. Here are some ways to make sure your firm’s Facebook is the best it can be!

Whether your firm takes cases nationwide or just in one city, optimizing your firm’s site for local search is vital for obtaining new cases. But this can be a challenge for those taking cases in multiple areas. If you’re looking to optimize for local search in multiple locations, check out these tips:

Location-Specific Landing Pages