If you’re writing new content for your firm’s site each week, it’s easy to get into a rut. Content can then reflect this, and become less entertaining or factual over time. This can impact a potential claimant’s decision to work with your firm. If you’re boring your reader, then it’s likely they’ll seek the information and even legal help elsewhere. To avoid this, follow these tips to keep your content far from boring.
Is your firm’s logo outdated? Does your website look like it hasn’t been touched in five years? If so, it may be time to work on some rebranding for your firm. Though the thought may be daunting, rebranding can help your firm attract more claimants to work with your firm. Follow these tips to make rebranding as easy as possible:
You may have noticed some mobile search results have a little lightening bolt with “AMP” listed next to them. This means that these pages are Accelerated Mobile Pages, or AMP for short. AMP was originally created for media and news sites but has since spread to all different types of sites. If you’re optimizing your firm’s mobile search, AMP may be a marvelous option.
Video marketing can be an easy way to promote your firm through different platforms. It’s been found that over 500 million* people watch videos on Facebook daily. But is video marketing right for your firm? Here are some pros and cons to help weigh the decision of using video marketing:
Today, social media is everywhere. It’s likely your firm has at least one account, if not more. While social media is an important part of your firm’s marketing, posting the wrong content can lead to your firm’s downfall. Avoid these common mistakes to make the most of your firm’s social media accounts:
Marketing your firm and growing your firm’s online presence relies on a balance of both on-site and off-site content. Having a website that is informational and up to date is important, but having content about your firm posted elsewhere can also influence the success of your firm’s website. Here’s how to strike a balance between the two:
You’ve probably read countless articles about why you should be blogging. But writing and posting a blog is just half the battle. You then need people to actually read your blog for it to be successful and for your firm’s site to reap the benefits. So, why is no one reading your blog?
Many businesses are now working to become paperless. By cutting down on your firm’s paper usage, you can decrease costs on paper, ink, postage, storage space, etc. Office stress can even be reduced because you won’t have a cluttered workspace. If your firm is interested in joining the thousands of others becoming paperless, or are interested in just cutting down on your firm’s paper consumption, check out these tips:
Networking can be an important way to grow your firm and gain new clients or partnerships. Whether you are at a conference, a fundraiser, or even just in the office, networking is key to building relationships and finding new opportunities. For some, ‘mingling’ is difficult and making small talk is challenging. Here are some easy ways to make networking less painful and more successful:
Doing an SEO analysis of competing law firms can help reveal where your SEO is excelling as well as what areas can be improved. You may find potential website optimizations that would not have been discovered by doing an SEO analysis of just your own firm. Completing the following steps, you can find new opportunities for your firm to grow its own SEO.