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What’s The Best Time To Call A Lead?

Lead generation is one of the most popular marketing options for attorneys due to how quickly you can increase your caseload. Unfortunately, with lead generation comes lead follow up. One of the best ways to determine if a lead is pursuable as a client is discussing the case over the phone. The only issue is sometimes it can be challenging to get a lead on the phone. Here are some good times to call your leads:

How To Track "Untraceable" Leads

Digital marketing is all the rage in 2019 and beyond in part because it’s so easy to track your profitability on Google or Bing Ads. You’ll have a wealth of data showing exactly which ads converted leads, and which leads became clients for your firm. But what about traditional marketing options like billboards and commercials? It’s not exactly possible to download a .csv of your data every month. While it is challenging, there are some ways to gather data for any marketing channel.

Marketing Financial Tips For The Solo Practitioner

Solo practitioners have it harder than any other attorneys. Not only is it up to you to win all of your clients’ cases and juggle your entire firm’s caseload, but you’re also responsible for all of your marketing. You typically won’t have tens of thousands of dollars to spend every month once you start your business. If you need clients but you’re on a tight budget, here are some tips to help you succeed.

Workers’ Comp Ideas For Attorneys

Managing your own law firm is challenging enough. If you’re also responsible for your digital marketing strategy, you may find yourself struggling to come up with a consistent content plan for workers’ compensation consumers. Adding blog posts on a weekly basis is a great way to increase your site’s content and spread a wider net to find new workers’ comp claimants in your area. Here are some great content ideas you can use for your next blog post to help find more clients:

Three Digital Marketing Metrics You Should Monitor

Average cost per click, conversion rate, ROI, oh my! As digital marketing becomes more advanced and our opportunities to find legal clients online grows, so does our list of digital metrics we should pay attention to. Some firms may focus solely on how much they’re spending to sign one new client, while others try to create brand awareness and have more users see their firm’s name across the web via display campaigns. If you’re dabbling in digital marketing, here are three metrics that may help you increase your profitability and help your firm sign more cases this year.

What is Dwell Time, and Should You Care?

It seems like there’s an endless list of digital metrics law firms should pay attention to when optimizing their sites for search. In fact, there are more than 200 ranking signals Google uses to decide which sites rank first on search engine result pages (SERPS). One metric that you may not pay attention to is dwell time. While it’s not listed as an “official” ranking signal, a lot of evidence and chatter indicates it can affect your firm’s organic rankings. Here’s why paying attention to dwell time may help you sign more clients from your digital marketing efforts:

Groundhog Day: Don’t Scare Your Social Security Claimants!

America’s favorite holiday is just around the corner: Groundhog Day. We’re waiting with baited breath to see if Punxsutawney Phil sees his shadow and predicts six more weeks of winter. In honor of this historic event, it may be time for your firm to review its website and ensure it’s not “scaring” away any potential Social Security disability claimants from choosing to work with your firm instead of staying benefit-less for another long and cold six weeks, or more. From dense content to poor color choices, here are some top pitfalls to investigate and remedy this Groundhog Day.