Google Ads is one of the most powerful tools your firm can use to find new claimants seeking legal aid. While ad is extremely competitive for attorneys, thousands of firms rely on PPC marketing to keep a steady caseload. One of the best ways to ensure your ad dollar is spent wisely is by focusing on negative keywords. Negative keywords narrow down the audience your ad is served to, meaning you’ll save money by “weeding out” irrelevant traffic.
PPC is one of the best ways to consistently increase your firm’s caseload. While it does take a fair amount of cost and work on your end, digital search is rapidly becoming the #1 way consumers find legal help.
If you’re familiar with PPC campaigns, you’ve likely already done keyword research or already bid on various keywords related to your area of law. But have you considered the three major match types for your keywords? A keyword’s match type can make a big difference in when your ad is served and the volume your campaign receives.
Lead generation is one of the most popular marketing options for attorneys due to how quickly you can increase your caseload. Unfortunately, with lead generation comes lead follow up. One of the best ways to determine if a lead is pursuable as a client is discussing the case over the phone. The only issue is sometimes it can be challenging to get a lead on the phone. Here are some good times to call your leads:
Digital marketing is all the rage in 2019 and beyond in part because it’s so easy to track your profitability on Google or Bing Ads. You’ll have a wealth of data showing exactly which ads converted leads, and which leads became clients for your firm. But what about traditional marketing options like billboards and commercials? It’s not exactly possible to download a .csv of your data every month. While it is challenging, there are some ways to gather data for any marketing channel.
Solo practitioners have it harder than any other attorneys. Not only is it up to you to win all of your clients’ cases and juggle your entire firm’s caseload, but you’re also responsible for all of your marketing. You typically won’t have tens of thousands of dollars to spend every month once you start your business. If you need clients but you’re on a tight budget, here are some tips to help you succeed.
Managing your own law firm is challenging enough. If you’re also responsible for your digital marketing strategy, you may find yourself struggling to come up with a consistent content plan for workers’ compensation consumers. Adding blog posts on a weekly basis is a great way to increase your site’s content and spread a wider net to find new workers’ comp claimants in your area. Here are some great content ideas you can use for your next blog post to help find more clients:
Average cost per click, conversion rate, ROI, oh my! As digital marketing becomes more advanced and our opportunities to find legal clients online grows, so does our list of digital metrics we should pay attention to. Some firms may focus solely on how much they’re spending to sign one new client, while others try to create brand awareness and have more users see their firm’s name across the web via display campaigns. If you’re dabbling in digital marketing, here are three metrics that may help you increase your profitability and help your firm sign more cases this year.
It seems like there’s an endless list of digital metrics law firms should pay attention to when optimizing their sites for search. In fact, there are more than 200 ranking signals Google uses to decide which sites rank first on search engine result pages (SERPS). One metric that you may not pay attention to is dwell time. While it’s not listed as an “official” ranking signal, a lot of evidence and chatter indicates it can affect your firm’s organic rankings. Here’s why paying attention to dwell time may help you sign more clients from your digital marketing efforts:
America’s favorite holiday is just around the corner: Groundhog Day. We’re waiting with baited breath to see if Punxsutawney Phil sees his shadow and predicts six more weeks of winter. In honor of this historic event, it may be time for your firm to review its website and ensure it’s not “scaring” away any potential Social Security disability claimants from choosing to work with your firm instead of staying benefit-less for another long and cold six weeks, or more. From dense content to poor color choices, here are some top pitfalls to investigate and remedy this Groundhog Day.
It’s hard to believe that 2019 is already here! With the start of the New Year comes excitement for more clients, firm growth, and a fresh marketing budget. If you’re not sure what new tactics you should invest in, here are some of the biggest trends marketers are focusing on in 2019.