Google Ads is one of the biggest sources of leads for attorneys and legal marketers today. With more than 90% of the search engine market share worldwide, lawyers from any area of law can find new clients though Google. What’s trickier is finding the right consumers online. Because more than 60,000 users search on Google every second every second, there’s a good chance your marketing budget will be wasted unless you target your ads to the consumers who are most in need of your legal services.
Nearly 130 million US citizens work full time. Thousands of employment law attorneys protect employees’ rights across the nation, but not every attorney can afford a robust in-house marketing department to generate the demand they need to keep doors open. Lead generation companies offer employment law firms an opportunity to find claimants who indicate interest in hiring legal help without toiling over their own internal marketing campaigns.
As personal injury is one of the most popular niches in the legal lead generation industry, many attorneys wonder how they can receive free personal injury leads. While it is challenging to find a consistent source for free PI leads, there are some ways your firm can generate personal injury cases inexpensively so you can afford other marketing options.
While pay-per-click (PPC) advertising is one of the best ways to find clients online, it’s also one of the most expensive. According to Wordstream, “attorney” alone can cost $47 per click. This isn’t guaranteeing that anyone will even contact your firm of course—simply that they’ll click on your ad. When lawyers spend so much for a single keyword, they need to ensure the ad that Google displays is as relevant to the user’s search as possible.
A blog can become one of the most profitable components of your digital marketing strategy. Not only is it an easy place to upload a myriad of content, but it’s a way to connect with potential claimants over an extended period of time through subscriptions. The only issue is you may not know how to tempt more claimants to click on that “subscribe” button. Here are some tips that may help you increase your number of blog subscribers and subsequently your number of cases signed from email marketing efforts.
While managing a Social Security disability practice, you’ll come across people from all walks of life. Some will be worried parents of a child born with a disability, some will be battling lifelong mental illnesses and mood disorders, and some will be devastated by a cancer diagnosis in the middle of their career. Regardless of what type of disability your clients have, there are general rules of thumb you should keep in mind when it comes to disability-related terminology you use on your website, when communicating via email, and when speaking with your clients in person.
There are many reasons to hire a legal intern. From bringing new perspectives to your firm to helping you keep up with modern social media skills, interns can be valuable for attorneys in all areas of law. If you’re considering getting help over the summer months or school year, here are some top tasks that may be best suited for a legal intern.
Any fan of The Office remembers the “Michael Scott Paper Company.” Michael, in his desperate attempt to remain in the paper industry after quitting as Regional Manager at Dunder Mifflin, started his own paper company with the help of Pam and Ryan. As fans know, Michael is an incredible salesman and had no issue finding new clients. What he did have problems with, however, was his cash flow. Because Ryan miscalculated the company’s growing expenses, the Michael Scott Paper Company had no way to afford increasing costs of a small business, such as additional employee overhead.
One of the fastest ways to generate leads for your firm is by investing in Google Ads. While often expensive for attorneys, millions of potential claimants click on ads from Google every single year. Writing a savvy ad that tempts users to click is important, but ad extensions are a great way to entice users to choose your ad over your competitions’. Ad extensions are additional pieces of information about your law firm. While there are nearly 20 ad extensions you can choose to add to any campaign, here are four extensions you may find most beneficial.
Blogging is a great way to grow your firm’s online presence. Not only is a blog an easy place to add unique content, but a blog also gives you the potential to sign up clients based on your own insights on a legal subject. The only issue here is you may not be able to get more clients unless you have subscribers to your blog. Here are some tips your firm may find beneficial for increasing your blog’s readership and signing up more clients.