Blog

Email Marketing in 2019: The Importance of Authenticity

The internet is an enormous place—and it’s only getting bigger every day. In our current digital age when the internet is full of strategic business outreach, standing out has never been more crucial to successful digital marketing. If you are able to build a meaningful relationship with your consumers, this will translate to more signed clients and ultimately more won hearings. In recent years, email marketing has become increasingly popular as a form of customer outreach.

How to Reduce Your Site’s Bounce Rate—and Why it's So Important

One of the most important aspects of digital marketing is grabbing users’ attention as soon as they land on your site. Humans naturally have a short attention span, so if your site fails to intrigue visitors from the start, they likely will not stay long enough to fulfill your site’s goal. A way to measure how well your site grabs a user’s attention is your bounce rate.