As 2018 comes to a close, your firm’s marketing budget may be spent. But that does not mean your marketing efforts have to halt until 2019. Here are some easy and inexpensive marketing strategies that you can implement to continue marketing for your firm while staying on budget.
Ask for Referrals – Don’t be afraid to ask past and current clients to remember to refer you to a friend. If someone had a great experience with your firm, they are likely more than willing to give refer you to others looking for legal help.
Ask for Reviews – Just like referrals, reviews are a great way to get the word out about how great your firm is. If someone posts a five star review on your Google Business Listing, it can help boost you above other firms with lower reviews. Plus, the more reviews you have, the more credible the reviews you’ll seem. Think of if you see a company with 5 stars but only 3 reviews and a company with 4.7 stars and 58 reviews. Which one seems like the better choice to you?
Volunteer – The holiday season is a great time for your firm to volunteer together and spread the word about your firm. Find a cause that aligns with your area of law see what events you can volunteer at or donate to. Not only will you get your firm’s name out in a community that may need your legal assistance, but you’ll get to give back and help those in need. For example, if you take Social Security disability cases, consider having a toy drive to donate to families with a parent battling cancer.
Work On Your SEO – Search Engine Optimization (SEO) doesn’t have to require direct spending if you do not want to hire a marketing team. You can go through old content and update any incorrect information or post some new content that is optimized for keywords you want your firm’s site to rank for.
Try Link Building – Link building is part of SEO. Offering guest blogs to organizations that could have prospective claimants can help make your lawyer firm an easy option. Plus, if you have websites with a high domain authority pointing back to your site, it can help boost your SEO.
Start a Blog – By adding a blog to your firm’s site, you are adding a new way to make sure the site is always updated. If you’re worried about having time to write these blogs, work out a schedule within the office where someone new writes a blog each week. Make sure your blogs are written for the average person and that you limit the legal jargon.
Try Social Media – If you think social media could be a good fit for your firm, then there is no time like the present to give it a go! It can be a great way to connect with potential clients. Social media accounts are free, so unless you pay for advertisings or promoted posts, you won’t even have to touch a dollar of your budget.
Lead Generation – Contrary to popular belief, lead generation can be very affordable. It has one of the lowest costs per cases. You’ll be receiving contact information for those seeking out legal assistance in real-time. If you’d like to learn more about lead generation or about our lead pricing and availability, call us today at 617.800.0089.