Blogging is a great way to keep your site updated with fresh content. You can target content subjects based on keywords you’d like your firm to rank for on search results. The blogs you post can be used to help build your firm’s backlink profile. They can be tailored to the claimants you’d like to attract and subsequently help generate desirable leads. To make sure your firm is reaping the benefits of having a blog, avoid these common mistakes!
Would you want to read an article that is just one big block of content? Chances are visitors to your blog don’t want to either. Headers help make a blog look less intimidating. They break up content and can help readers navigate to sections that are most beneficial to them. If you’re not using headers, visitors to your firm’s site may be clicking away as soon as they get to a page, causing you to lose out on potential leads and increase your firm’s bounce rate. Headers also help tell search engines what a piece of content is about.
Saying “Click Here”
Internal links within your blog are important. But having “click here” as your anchor text will do more harm than good. Not only does it look spammy, but it can negatively impact your search performance. Instead, try using anchor text that helps describe the link. For example, you DO NOT want to say “For more information on optimizing your internal linking strategy, click here. Instead, you’d want add a link where it is more natural, as I did at the start of the paragraph.
Wrong Reading Level
While writing your blogs, keep your audience in mind. The average American reads at a 7th-8th grade reading level, but many recommend writing at a 6th grade reading level. This means avoiding the legal jargon so that everyone can understand your blogs. In addition, you’ll want to write like you’re having a conversation with your blog’s reader. This will keep the reader more engaged.
Not Using Social Media
Promoting your firm’s blogs on your firm’s social media accounts can help reach a larger audience and increase traffic to the site. Once you post a blog, you should be posting it across your accounts. Don’t handle your firm’s social media? Just send a quick email to social media manager or let them know when you’ll be posting.
Though blogs are a good way to help your firm rank for different keywords, overdoing the amount of keywords in your blog can actually hurt your firm’s site and not help it! Over using the keywords, or “keyword stuffing”, is a black hat tactic. Search engines will likely penalize your firm’s site, causing you to drop down in the rankings. This can decrease traffic and likely leads!
Only Talking About Your Firm
Your blog is a great way to promote your firm’s achievements, but it shouldn’t be all that your blog discusses. Your blog posts should also provide valuable information for those seeking help with their claim. This will help show that your firm is an authority on the subject. Including posts about evidence that can help support an SSDI claim or what to do at the scene of a car accident can help drive desirable traffic to your firm’s site while demonstrating that your firm is knowledgeable on the subject.