Blogging is one of the best ways to increase your website’s visibility on Google, Yahoo, and Bing. While generating thoughtful blog posts is a vital component of any SEO campaign, as a legal professional you may have difficulty brainstorming blog ideas while juggling all your other day-to-day duties and responsibilities. If you’re coming up short for new content ideas, here are some easy ways you can create new and unique content for your legal blog.
Automatic Blog Generators
So we’re not recommending that you use a website that generates the entire blog for you, but there are a lot of resources that help come up with content ideas that can help get you started when you’re out of topics.
For example, Hubspot has a blog generator that asks for three nouns that you want to focus on. A Social Security disability attorney focusing on federal court cases may want to use “Social Security disability,” “federal court,” and “disability attorney.” At that point Hubspot will generate five or so blogs using your keywords. Some won’t be relevant (10 Things Your Competitors Can Teach You About Federal Court), but some are much more relevant, like “14 Common Misconceptions About Federal Court”.
“Listicles” are blogs in a list format, such as “The Top 3 Reasons You Need a Social Security Attorney” or “7 Reasons Why Your SSDI Claim Was Denied.” These are some of the most popular and most-shared types of content online. One of the easiest ways to rank well on Google is to find a popular page of content on a competitor’s website and simply write a better article. For example, if a neighboring firm’s article on the top 10 PI settlements in the US is spreading across Facebook like wildfire, you could write an article on the top 15 PI settlements in the US.
One of the best ways to come up with blog ideas is to simply use knowledge pulled from Google Analytics on what’s already doing well. For example, if you published a blog six months ago and it’s just now taking off, you may want to add similar content to your blog in the hopes of it performing well in six months.
An example of this could be a workers’ compensation attorney adding many pages on how to file for compensation after a back injury at Walmart, a leg injury at Walmart, etc. If you find that your wage theft claim page is generating a lot of traffic and leads, you can create pages about different wage theft scenarios. The topics are similar, but should be unique enough to not be penalized by Google so long as they’re written from scratch.
The only problem with all of the aforementioned ideas is while they may work and eventually bring your firm’s site a lot of traffic, they’re not quick fixes for a lull in cases. If your firm needs clients today, SEO is one of the last marketing options you should invest in.
Lead generation is a great way to quickly and inexpensively supplement your current caseload while you build up your own organic presence. To learn more about our lead pricing and availability in your area, simply give eGen a call today at (617) 800-0089.