The start of the NFL season is one of the best times of the year. It comes with a lot of trash talk, great food, and a lot of Fantasy Football. Fantasy Football is arguably more important than the actual NFL season to some people. Most people don’t realize that Fantasy Football has a lot in common with the legal marketing world. Here are some tips that your law firm can learn from Fantasy football.
1) Assess Your Matchups
One of the most important parts of Fantasy Football is to look at the teams that your players are playing against. Most of the time, the matchups are more important than the players themselves. For instance, your starting running back is playing the best rushing defense in the league, while the running back on your bench is playing the worst. Even though the starter is typically better, it makes sense to start the bench player in this scenario.
The same idea can be applied when it comes to legal marketing. Your law firm should assess the firms around them and the ways that they are attracting clients. If you find that one firm is advertising through television commercials and billboards in your city, but neglecting to run PPC campaigns, then your firm should take advantage of that untapped market and focus on digital marketing, as it’s less saturated than other options. Understanding what your competition is trying to do can really help your firm get to the next level!
2) Set Yourself Up For Long-term Success
Throughout a year of Fantasy Football there are many players that will have a good game here and there, but the key to your team being successful is drafting the players that will have a good season. Your law firm should try to do the same, setting itself up for a successful future.
For starters, a user-friendly and informative website is a must to ensure that you are not losing potential clients who come across it. Secondly, make sure that you are creating content that helps to drive traffic to these sites, such as a weekly blog or FAQ pages on how to file a claim with a specific case. Lastly, have good follow-up methods in place to make sure that the transition from lead to client is as smooth as possible.
3) Have Support Systems In Place
One thing that is often overlooked when drafting a Fantasy Football team is a good bench. Typically, fantasy owners are only concerned with their starters and often forget that their bench is just as important. In an NFL season players can get injured, play poorly, or just not have the help they need around them to be successful. Having a good supporting cast on your team can help you stay on track throughout the whole year.
Your law firm doesn’t need to do it all on its own either. A lead and case management software, like eLuminate, can be the support that you need. Case management software can help you send emails, manage your documents, and even track your signed cases. We offer eLuminate free of charge to all of our clients.
4) Outside Resources
Doing research for your Fantasy Football league can take a lot of work. Whether it’s deciding what players to draft, what players to pick up off the waiver wire, or which players to start, it all takes time that people don’t have. To make up for this time, people use the help of the experts and the projections that are given out each week. Using this information they are able to make educated decisions on what to do each week.
Marketing for your law firm can take a lot of time too, time that hardly any attorneys have. Although, with the help of case leads from eGenerationMarketing, you can make sure that your firm always has time to increase its client base. eGen can help your law firm supplement its own marketing efforts when it may not have the time to invest in internal marketing strategies.
If you would like to learn more about our case leads, please give us a call today at 617-800-0089. We are happy to discuss how eGeneration’s case leads can keep your firm in the game!