Marketing Lessons Learned From The Super Bowl

The Super Bowl is considered to be the best advertising event of the year. In each of the past nine years, over 100 million viewers have tuned in for the game. Last year, a 30-second slot during a commercial break cost $5 million and appears to be even more expensive in 2019. If you are like most law firms and do not have $5 million to put towards a Super Bowl commercial, here are some key takeaways from the different marketing approaches you’ll see during the game.

How Fantasy Football Relates To Legal Marketing

The start of the NFL season is one of the best times of the year. It comes with a lot of trash talk, great food, and a lot of Fantasy Football. Fantasy Football is arguably more important than the actual NFL season to some people. Most people don’t realize that Fantasy Football has a lot in common with the legal marketing world. Here are some tips that your law firm can learn from Fantasy football.

How Legal Lead Generation is Just Like Baseball

You know summertime has finally arrived when baseball takes over the sports world. This time of the year it’s almost impossible to not see fans enjoying the field. Although baseball’s unique atmosphere and quirky unwritten rules cause it to stand alone from the rest of the sports world, it has a lot more in common with legal lead generation than you may think. Here are a few things that your firm can learn from the diamond when using a lead generation source.

4 Things That Your Law Firm Can Learn From March Madness

It’s March Madness season and you know what that means: lots and lots of basketball. From the heartbreak to the triumph, March Madness is jam packed with excitement. The tournament is not only one of the best sporting events of the year, but it is also an example of great marketing. Here are a few tips that your law firm can learn from the NCAA during this month-long mayhem.

Football Players Yielding Hundreds of Thousands in Workers’ Compensation

The workers' compensation system has a reputation for relatively lower payouts compared to settlements received in personal injury cases. There’s also a common misconception that workers’ compensation claims usually involve soft-tissue claims or minor slip and falls at work. However, some professional athletes have found success in navigating the system and have been able to receive workers’ compensation for injuries suffered on the field. Here are a few examples of athletes that have been able to earn huge settlements by filing a workers’ comp claim.