mtr's blog

3 Takeaways From Super Bowl Advertisements

Submitted by mtr on Fri, 01/31/2020 - 11:16

The Super Bowl is often the most-watched television event of the year. It represents 19 of the 20 most-watched television broadcasts in U.S. history. With about 100 million people watching the game each year, it also makes for one the biggest advertising events. A 30-second commercial during the Super Bowl on average costs around $5 million, which is about 43 times the cost of an average national television ad. Due to such high costs and nationwide exposure, advertisers have little room for error in what will be their most viewed advertisement of the year.

Making The Most Out Of NOSSCR

Submitted by mtr on Fri, 08/16/2019 - 11:53

No matter what business you’re in, conferences are a reality of the professional world. They are a great way to learn new skills, gain industry knowledge, and network amongst your colleagues. However, with all of the different speakers, events, and conversations going on, it can be extremely easy to get overwhelmed. If you’re attending the NOSSCR conference this fall in New Orleans, here are some tips on how you can make the most out of your experience.

Tips On Achieving Work-Life Balance

Submitted by mtr on Fri, 06/21/2019 - 11:27

The lifestyle of an attorney can be extremely stressful. You are constantly juggling the courtroom, family, friends, and your own self-interests. With all the different tasks you have to accomplish on a daily basis, stress is inevitable. Stress causes concentration loss, irritability, and can harm your personal and professional relationships. While a little bit of stress can help you perform at your best, the key is to finding a healthy balance between your workload and your free time. Here are a few tips that can help you manage this relationship.

Marketing Lessons Learned From The Super Bowl

Submitted by mtr on Thu, 01/31/2019 - 12:45

The Super Bowl is considered to be the best advertising event of the year. In each of the past nine years, over 100 million viewers have tuned in for the game. Last year, a 30-second slot during a commercial break cost $5 million and appears to be even more expensive in 2019. If you are like most law firms and do not have $5 million to put towards a Super Bowl commercial, here are some key takeaways from the different marketing approaches you’ll see during the game.

How Fantasy Football Relates To Legal Marketing

Submitted by mtr on Fri, 09/14/2018 - 09:49

The start of the NFL season is one of the best times of the year. It comes with a lot of trash talk, great food, and a lot of Fantasy Football. Fantasy Football is arguably more important than the actual NFL season to some people. Most people don’t realize that Fantasy Football has a lot in common with the legal marketing world. Here are some tips that your law firm can learn from Fantasy football.

How Legal Lead Generation is Just Like Baseball

Submitted by mtr on Fri, 06/22/2018 - 09:40

You know summertime has finally arrived when baseball takes over the sports world. This time of the year it’s almost impossible to not see fans enjoying the field. Although baseball’s unique atmosphere and quirky unwritten rules cause it to stand alone from the rest of the sports world, it has a lot more in common with legal lead generation than you may think. Here are a few things that your firm can learn from the diamond when using a lead generation source.

4 Things That Your Law Firm Can Learn From March Madness

Submitted by mtr on Thu, 03/22/2018 - 14:50

It’s March Madness season and you know what that means: lots and lots of basketball. From the heartbreak to the triumph, March Madness is jam packed with excitement. The tournament is not only one of the best sporting events of the year, but it is also an example of great marketing. Here are a few tips that your law firm can learn from the NCAA during this month-long mayhem.

Football Players Yielding Hundreds of Thousands in Workers’ Compensation

Submitted by mtr on Thu, 08/31/2017 - 16:22

The workers' compensation system has a reputation for relatively lower payouts compared to settlements received in personal injury cases. There’s also a common misconception that workers’ compensation claims usually involve soft-tissue claims or minor slip and falls at work. However, some professional athletes have found success in navigating the system and have been able to receive workers’ compensation for injuries suffered on the field. Here are a few examples of athletes that have been able to earn huge settlements by filing a workers’ comp claim.