3 Takeaways From Super Bowl Advertisements
The Super Bowl is often the most-watched television event of the year. It represents 19 of the 20 most-watched television broadcasts in U.S. history. With about 100 million people watching the game each year, it also makes for one the biggest advertising events. A 30-second commercial during the Super Bowl on average costs around $5 million, which is about 43 times the cost of an average national television ad. Due to such high costs and nationwide exposure, advertisers have little room for error in what will be their most viewed advertisement of the year.