2018 is coming to a close, which means it’s time to evaluate your current marketing efforts! One of the biggest challenges for firms is growing their caseloads. It’s not unreasonable to find attorney or lawyer related keywords with recommended bids of $50+, and some mesothelioma keywords cost more than $500. So how can your firm increase its client base without any budget for expensive ads? Here are a few ways you can help your firm grow next year without breaking the bank.
1. Rely on Word of Mouth
Word of mouth marketing is an attorney’s best friend. Whenever you win a case, always remember to ask your clients to recommend your services to friends and family. This is especially relevant for personal injury attorneys. With more than 6 million auto accidents in the US alone, it’s likely your clients will know someone who’ll need an auto accident attorney someday.
2. Consider Voice Search
Voice search is one of the fastest growing marketing trends this year, and will only increase in 2019. Google Home, Amazon Alexa, and Apple’s Siri are all easy ways for users to access the internet and find information they need without typing. So how can you ensure your website is found via voice? You’ll need to write content in a conversational tone. Type as if you were speaking to a friend, not preparing a document for a dissertation.
2. Meet Your Community
You can establish a name for yourself in your community without paying an arm and a leg for a dozen billboards. By networking with a related organization, you’ll be connected with hundreds of potential claimants and be the city’s go-to for an attorney. A great example is a personal injury attorney joining or sponsoring a velo team if you enjoy cycling. Cyclists may need help from a PI attorney at some point in their lives, so your legal expertise will be welcome in this type of network. If you’re an attorney at a Social Security disability firm, you could volunteer with a nonprofit that serves people with autism. Once you find a group of folk that may need your legal expertise, you can get your foot in the door and start giving back.
3. Bump Up Your Google Reviews
Let’s say a user searches “personal injury attorney Boston” and sees two firms—one with 500 5-star reviews on Google and another with 14 reviews. Which do you think they’ll choose? Which would you choose? Getting reviews online is a great way to boost your credibility. When there’s a dozen other firms in your area to choose from, every happy review counts.
4. Consider Lead Generation
If you’re simply not getting the caseload you’d like, lead generation is a great way to supplement your own marketing efforts. We currently generate Social Security disability, personal injury, workers’ compensation and fair debt harassment nationwide. To learn more about our exclusive legal lead pricing and availability call our office at (617) 800-0089.crashstats.nhtsa.dot.gov/Api/Public/ViewPublication/812451