It’s nearly impossible for a law firm to retain clients without having a website nowadays. Not only will you get claimants emailing your firm through sign-up pages or contact us forms, but websites are necessary to pull simple data like phone numbers and office addresses.
As we all know, not all websites are created equally. We’ve all clicked on a website and immediately backtracked, realizing it was surely spam or containing low-quality content. The same can happen when potential claimants visit your site. If something is off-putting about your website and how reputable your firm looks, you may lost potential claimants. Here are some top ways to look credible online:
BBB Accreditation
A BBB accreditation is one of the easiest ways to make sure your firm seems reputable online. It’s also one of the most well-known trust signals among consumers.
To become BBB accredited, you can simply apply online on the BBB’s website. High ratings (A and A+) can be achieved by addressing any consumers’ concerns and negative comments on the BBB. You'll also have a high score by not receiving many complaints in the first place! You can add a BBB widget on every page of your site to show consumers that you care about providing the best service.
Testimonials
Positive testimonials can help assure claimants that you’ve won cases just like theirs in the past. It adds credibility to your firm's services and assuages claimants' fears of signing a contract with an attorney.
You should have a designated page on your website for testimonials. Make it easy to find and be sure to have more than one or two testimonials! Finally, ensure your testimonials don't contain any personal information from past clients to protect their privacy.
Clean Site
We've all been on sites that simply put, look horrible. Whether it's messy font, pop-up ads, or typos in copy, a poorly-designed or formatted site can be an instant deterrent to potential claimants.
If possible, never use pop-up ads or autoplay videos on your firm's website. It might cause a large percentage of consumers to immediately leave the page. You can always determine if an ad is causing consumers to exit your page by checking out your bounce rates in Google Analytics. A "bounce rate" is the percentage of consumers who left your site without interacting at all.
Leave the Tough Stuff to Lead Generation Companies
It's absolutely critical to have a clean legal website and quality content proving your competence as an attorney in your area of law. But even the most pristine websites may not draw the traffic and contacts you need to keep your firm running. Search engine optimization often takes years to perfect, a time frame most firms don't have to wait around for new clients.
To supplement your marketing efforts in the meanwhile, consider purchasing legal leads. eGenerationMarketing currently offers Social Security, personal injury, workers' comp, and employment law leads. Call us today at 617.800.0089 to discuss our product availability and pricing today.