So your firm just decided to take on a new area of law. Now the tough part- getting new clients in the door. There are many different ways your firm can look to attract clients in this new area of law. To help, we’ve narrowed down some options that can help your firm find these new cases.
Online digital marketing is a great place to start. With options to help your firm get leads right away as well as set your firm up for long-term success, you should consider investing in your firm’s online presence right away. It’s likely that your website doesn’t have any content on the site about your new area of law. Consider doing some competitor research to see what content they have posted or take a look at the keywords that have high traffic volume and create posts around those. Update all your information on your Google Business Listing and other business listings to ensure people will be able to find your firm when looking for legal help in your new area of law. If you’re looking to increase leads fast, you should also try creating a paid ad campaign.
Word of Mouth
If you’re looking for a less costly choice, there is the tried-and-true option of word-of-mouth marketing. Reach out to your past clients and let them know that your firm is now taking on new cases in a whole new area of law. A past client may actually need your help. They can also help with spreading the word and reaching out to friends and family who may need your assistance.
Join groups on different social media platforms, like Facebook or LinkedIn, that are related to your new area of law. Becoming active in this group can help find new clients and build brand recognition. For example, if you’ve recently expanded into family law, consider trying to join a group for single parents. You can then help answer questions about custody or divorce, demonstrating that your firm is a good resource for someone to work with.
Partnerships and Sponsorships
Try partnering with a nonprofit or club that may generate desirable cases for your firm. If your firm is now taking on personal injury claims, consider reaching out to partner with a local cycling or running organization. You can become the exclusive lawyer to handle any personal injury claim needs that the club encounters. If a partnership is not in the cards, consider sponsoring an event. If they host a road race, find out how to become a sponsor. Your firm can increase brand recognition and network while at the event.
If you’re looking to build your caseload fast, lead generation can be a cost-effective solution. Get exclusive legal leads sent to your firm in real-time. With eGenerationMarketing, you can skip over managing new marketing campaigns as we’ll manage them for you. We currently generate personal injury, workers’ compensation, Social Security disability, and employment law leads. Contact us today to learn more about pricing and lead availability in your area.