As 2019 comes to a close, it’s time to reflect on the marketing lessons learned this past year. These lessons can then be taken into the New Year to help develop new marketing strategies and avoid mistakes that may have happened in 2019. They can help shape your new marketing plans and inspire you to try something new. As you make your 2020 New Year marketing resolution, keep in mind these lessons:
Keep It Personal
Personalization is a must in today’s world. This means it’s time to retire the “one size fits all” mindset in your firm’s marketing. Using the same content across different platforms or when targeting different lead types may be doing more harm than good. Tracking where you’re getting desirable leads and then tailoring content and marketing efforts to these leads can help boost your marketing profitability. If your firm handles multiple areas of law, try tailoring campaigns to a specific area of law instead of using the same campaign for each one.
Be Data Driven
Sometimes marketing campaigns appear to be successful, when in reality they aren’t quite yielding the expected results. Tracking your different leads and which campaigns they came from can help make sure you are not spending more time and money on a campaign that may be underperforming others. Again, this will then help you personalize your marketing efforts and increase leads.
Keep Up With Google
This year, we saw many different changes to Google’s algorithm. Between different local search updates, Florida 2, Bert and so many more, your firm has likely seen changes and fluctuations in the Search Engine Results Pages (SERPs) and in traffic to your site. Though Google is always updating its algorithm, 2019 showed us that Google is continuing to make some major changes. Constantly monitoring your firm’s site’s traffic and adjusting your site accordingly is necessary to stay in the SERPs and keep the leads rolling in.
Be Mobile Friendly
According to quoracreative, approximately 63% of Google’s visits were from a mobile device and 80% of users used a mobile device to search the internet in 2019. If your firm’s site isn’t mobile friendly, you could be missing out on valuable traffic. This means you should be testing your mobile page speed. In Google Search Console, you can test different webpages and find out if Google considers them to be slow. In addition, you should make sure you have a mobile-friendly site. Your site should have a responsive design so that it adjusts according to the device and size. These two adjustments can help your firm rank better on mobile search!
Try Lead Generation
Have you still not given lead generation ago? By working with a lead generation company such as eGen, you’ll receive quality leads as soon as the claimant finishes filling out their contact information. Leads are sent exclusively to your firm, eliminating competition for the same lead. We currently offer Social Security disability, personal injury, workers’ compensation, and employment law leads! To find out more about adding lead generation to your 2020 marketing, give us a call at (617) 800-0089 today.