Lead Generation Lessons From Your Mother

Mother’s Day is just around the corner! While we hope you’re showering your mom or the special women in your life with gifts and good company, Mother’s Day isn’t all about getting the best reservation in town. We learn countless lessons from our moms as a child and even into adulthood. Here are some lessons that your mom likely taught you that may even help you handle your legal leads:

1. Learn How To Adapt

Life is full of surprises and sudden changes, and nobody handles that as well as moms. Whether it’s a natural disaster that damages a house or an unexpected illness, moms stay steady during turbulent times. As a legal marketer, you too need to be ready to take on the changing digital landscape. For example, more than 60% of adults age 60+ use smartphones to access the web. Even Social Security disability attorneys need to have their sites optimized for mobile search.

2. Do What You Can With What’s Available

Moms have the impeccable ability to turn inexpensive or mundane groceries into the most fabulous feasts for the family. When budgets are tights, moms know how to make things work. The same should be said for your law firm. If you’re just starting out and budgets are thin, you should invest in tools that can help you increase your caseload at a low rate. Lead management software is a great alternative to hiring another staff member. We currently offer eLuminate, our own proprietary lead generation and case management software, free of charge to all clients.

3. Know When It’s Time To Say Goodbye

Moms are the masters of goodbye. They say goodbye when their children go to college or move away from home, they have to be the family pillar when it’s time to say goodbye to a family pet, and moms have to raise their own families while saying goodbye to their own parents. As the leader of your law firm, you too need to make the tough decisions and say goodbye to ineffective marketing channels. For example, a 10-year-old TV commercial campaign may not bring in as many clients as it used to. We recommend cost per case (CPC) to determine which marketing campaigns are most profitable for your firm.

4. Focus On Your Own Goals

As children, our moms always taught us to not pay attention to other children and try to the best of our abilities, whether it was playing a sport or writing an essay. The same can be said for your law firm. Some lawyers have 100 employees and an in-house marketing team that’s dedicated to managing PPC accounts and getting leads through SEO. They often have huge budgets to boot. That just isn’t possible for small or mid-sized firms.

A great alternative is lead generation. Instead of trying to keep up with the big firms’ marketing efforts, you can focus on taking on as many cases as your firm needs. We offer Social Security, personal injury, workers’ compensation, and FDCPA leads nationwide. Give us a call at 617.800.0089 to learn more! Make your mom proud by increasing your businesses’ profitability today.