The appearance of your firm’s website can play a big role in a potential claimant’s decision to work with you. A potential client’s first impression of your firm may come from your website. Take a look at your firm’s site and try to figure out what kind of impression it’s making. If you find it fits any of the descriptions below, it may be time to update your firm’s site.
Your Site is Out-of-Date
When your site is not kept up, it suggests that your practice may not care enough to provide the most relevant information possible. Even if your content is fresh and updated regularly, if you haven’t reviewed your site’s design in the past 5 years, potential clients may click away with just a glance and not read the quality blogs and resources you’ve posted.
Talk to your website designer or whoever maintains the site for you about how to take your firm’s website from the past into the present. If you upload the content yourself but need some help on the design front, there are also plenty of freelance website designers that can help.
You Have a Confusing Layout
Navigation is one of the most important components of your firm’s site. If it is hard for a visitor to click through your site to find a specific page, he or she will probably exit your site and look elsewhere for the information. A confusing site will leave visitors with impression that you do not care about your client’s experience. Your firm appears to not care about providing the best experience possible for its clients.
If you take Social Security disability cases, a difficult to use site can be even more off-putting for visitors. If the site isn’t easy to use, those looking for disability benefits help may think you are not accommodating.
To fix your navigation, try to think of the visitor’s experience. You want it to be easy for someone to find the page they are looking for, especially your contact page! Again, your web designer will be your best point of contact to fix this.
Your Site is Too Slow
A slow site is always detrimental for user experience and conversions. If a page takes too long to load, most will leave the site. When a site takes a while to load, visitors may think you don’t care about their time or that you can’t even deliver something as simple as opening a page in a timely manner. On top of visitors getting a bad impression from your slow-loading site, Google will get a bad impression. Site speed is a ranking factor, so a slow site can be causing your firm to drop lower in search engine results compared to other firms in your area.
To test your firm’s website speed, Google has a PageSpeed Insights tool that will allow you to see how fast pages load. It will also make suggestions on how to fix the speed. Forward these to your webmaster to get started on fixing pages with slow speeds.