Personal injury is one of the most competitive areas of law. It can be challenging to find new clients with dozens of competing firms in your city, let alone across your state. While billboards and digital ads are valuable marketing channels, there are other ways you could increase your caseload at a lower cost. Consider some of these out-of-the-box legal marketing options before setting your yearly marketing budget:
1. Add Content to Your Blog
Blogging is a great way to attract potential claimants to your website. One of the top reasons to choose blogging over other types of content marketing is the ability to easily target the exact claimant you want. If your firm specializes in class-action lawsuits, you can add articles focusing solely on those types of claims and your firm’s expertise in that area of law.
The downside to blogging? There’s no guarantee anyone will reach out to your firm after reading one of your articles. It’s also time consuming to write blogs yourself, so you may need to delegate the work to a paralegal or hire a freelancer to write content for you.
2. Volunteer In Your Community
Volunteering is a win-win situation for many businesses. You help an organization in need, and you have potential connections for future claimants. If your personal injury firm specializes in pedestrian-auto accidents, you could consider volunteering with a walk-a-thon or other related organization.
Similar to blogging, there’s no guarantee that anyone participating in the event you volunteer with will need your legal services or even remember your name if they do require a personal injury attorney. Volunteering is a good way to build a positive brand image in your community, but may not be the most effective way to sign more clients.
3. Get Active Online
According to Pew Research, more than 90% of Americans report using the internet. Staying active online may help you land a few clients. What does “active” mean? It could vary depending on how big your firm is and how many resources you have, but you should post on your Facebook and Twitter pages as a bare minimum. Personal injury attorneys more invested in converting cases online may like and retweet users’ comments and posts, or answer questions in groups related to personal injury law.
Social media marketing takes a long time to become profitable, if it eventually is profitable at all. If you don’t have an intern or digital marketing specialist to handle your social on your behalf, you may find that you’re wasting too many billable hours trying to gain more followers or receive more likes online.
Would You Like to Sign More Personal Injury Cases?
While signing clients via your own marketing campaigns is always a good idea and typically more profitable the more your firm grows, you may find that it’s challenging to sign as many clients as your firm would like.
If this is the case, personal injury leads may be a good option for your firm. eGenerationMarketing has been a leader in the digital personal injury lead space since 2010. To discuss our personal injury lead pricing and availability, please give us a call at 617.800.0089. We’d love to help your firm supplement your current caseload.