In the past, we have covered keyword generation and how to sort those new keywords into ad groups. Now, we will be moving on to ad text tips and tricks.
First and foremost, it is important to realize that someone else’s best practices could be your worst nightmare. If something sounds like a good idea to you, test it! Then try re-testing it over time. With that caveat out of the way, here are some pieces of advice you might find useful when writing your ads.