Having danced the vast majority of my life, I was surprised to find that dealing with attorneys was a lot like dealing with dancers. While attorneys help their claimants receive monetary benefits and dancers perform in groups for an audience, these two distinct professions have more similarities than first meets the eye.
If your firm has a website, you probably already know that depending on how high your website shows up on search engine result pages (SERPs), more or less visitors will make their way to your site. But how important are SERPs to law firms? Understanding how search engines work can immensely improve your ability to sign new clients from your firm’s online traffic .
How do SERPs work?
In late 2014, we published a blog analyzing the profitability of Social Security disability attorneys and advocates at the hearing level. Now, we've set out to revisit the topic and outline what has changed in the past 18 months.
To recap: Back in late 2014, many Social Security disability attorneys saw a decrease in hearing level profitability due to a 3.57% decrease in the hearing approval rate.
Given the current nature of the Social Security disability industry, some Social Security disability firms that do not have a solid budgeting plan in place are running into cash flow issues. This is due to the fact that average wait times for hearings are on the rise. According to a report released by the Office of the Inspector general, the average time to have a hearing scheduled was 490 days as of April, 2016 vs. 353 days in 2012.
According to a survey conducted by FindLaw, nearly 40% of people looking for an attorney conducted their search online in 2014. Internet searches are now hands-down the most commonly used way claimants selected attorneys to hire.
If potential clients find their way to your firm’s website, they might learn how your firm can help them win their claims, but the wrong images on your site could put them off working with you.
Here’s the million-dollar question: How do you pick the right images for your website?
Legal marketing can become one of the most profitable ways for Social Security disability advocates and attorneys to sign new clients. From pay-per-click advertising to search engine optimization, there are countless ways to get new visitors to your website. But what happens when a potential Social Security disability lead actually finds your firm’s website? If your website isn’t ready for Social Security claimants, you may be missing out on hundreds of potential clients.
Evaluating your landing pages: Bounce rate
These days, most initial introductions to a law firm are handled over the phone. Phone interviews or consultations help save you and your potential client time, but can also present a number of obstacles that you will have to overcome when you want to put your “best foot forward” for your law firm.
Flawless phone conversations lead to enthusiastic clients, higher profit margins, and a steady stream of clients and client referrals.
Attorneys frequently ask us to train their intake staff on how to call the leads and follow up with them. Different attorneys take different approaches, but we can offer some tips on how to convert claimants from leads to actual cases, based on the experience of our most successful clients.
Marketing your law firm is more important than ever, as more attorneys and advocates begin practicing every year. While you can spend a fortune on a glitzy website or go for broke with paid ads at the top of search engine results, your campaigns rely on an effective “Call to Action” – that is, the driving force motivating your customer to take immediate action on your site and contact your firm. Here are a few key tips that can help your firm’s marketing inspire immediate response.