Should you Hire a Paralegal?

If your firm has grown and taken on more cases, you’ve surely grappled with the big decision of expanding and hiring new staff members. Hiring another member of your team is no small feat: From salary to health insurance, it’s very expensive to pay for a full-time employee. You’ll also likely lose thousands of billable hours from training new employees. If you’re considering taking the plunge, here are a few things to keep in mind before making a decision.

4 SEO Tips for Your Law Firm’s Content

As an attorney, you know the importance of getting more visitors to your website. One of the best ways to get unpaid visitors to go to your firm is by using Search Engine Optimization (SEO) to create the best content possible. Unfortunately, not every law firm has the budget to hire a content marketer. If your firm has a website that’s not receiving as much traffic as you’d like, here are a few quick SEO tips you can use to make sure you direct as much traffic as possible to your website.

How Will Self-Driving Cars Affect Personal Injury Cases?

Every day, people get into car crashes due to negligence, user error, bad reaction times, and just plain bad luck. In fact, according to the Association for Safe International Road Travel, 2.35 million Americans are injured or disabled in road crashes every year.

However, the rise of self driving cars means that driving safety may no longer rely on the motorist, but the car itself.

Penguin 4.0 Dropped: Understanding Google’s Search Algorithm

On September 23rd, Google announced that it rolled out Penguin 4.0, a search engine algorithm update that affects how web pages are displayed on search result pages. Most search engine marketers have been eagerly awaiting this change; either with the hopes of recovering from a penalty, or wishing nothing would change with their site’s ranking.

A Marketing Lesson From Our Presidents

Marketing and maintaining your law firm is a very serious task. With the 2016 election rapidly approaching, it might be helpful to look back at past presidents who have pursued the noble profession of attorney and how you can utilize the lessons they learned along the way.

John Adams

Our nation’s first vice president and second commander and chief. Many of us will remember Adams for his famous defense of the British soldiers accused of shooting and killing five Bostonians in what became known as “The Boston Massacre.”

Creating a Website that Will Increase Your Conversions

As a lawyer, one of the biggest and most effective marketing tools you have at hand is your website. Many potential clients looking for representation will begin and end their search on the Internet. If your site doesn’t stack up to the competition, you could find yourself losing cases before you even have the opportunity to talk to a claimant. Therefore, you need a website that will assure a potential client that there is no need to look any further.

The Importance of Good Legal Note Taking

In elementary school, you likely learned about why taking good notes was important. You needed to remember what your teacher said, and just the act of taking down notes helps you remember content with ease. But as a legal professional, the importance of good notes does not end once you receive a degree. For attorneys and paralegals, note taking can be a skill critical to a firm’s success.