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How Your Law Firm Can Profit During a Seasonal Slump

Many businesses, including legal practices, are subject to the whim of marketplace seasonality. Regardless of practice area, law firms often see a decline in caseload in their field’s off-season.

When cases are pending or caseload is light, a savvy marketing strategy can turn a slump into a speedbump. Following these practices can help your firm run seamlessly despite a seasonal disadvantage.

2015 Average ODAR Approval Rates

Based on the popularity of our previous blog post on Social Security approval rates by state and ODAR we decided to revisit the subject. The SSA reports approval data on a fall to fall basis. The below data covers 09/27/2014 through 09/27/2015. Overall the favorable approval rate has been pretty consistent over the last year. In a similar period in 2014, the approval rate (combined fully and partially favorable) was 53.73% vs 53.41% in 2015.

Checking in with Client Services

When I speak to clients, I find that they can be categorized into two groups. The first half of clients know everything about their account – how it’s set up, where they’re getting leads from, what their lead volume is, how many leads they’re converting, and so on. The other half of clients don’t know how their accounts are set up, what new features we have that they can benefit from, or how they’re doing with the leads.

How to Utilize Personal Injury Leads Most Effectively

If you are part of a typical Personal Injury law firm, you might not take all case types within the broad and diverse field of Personal Injury. Most practices specifically focus on injuries that would fall under the categories of General Liability and Auto Accident. Thus, most marketing initiatives of these Personal Injury law firms target individuals who have been involved in a vehicle collision and those who have hurt themselves on the premises of another residential or commercial entity.

Increasing Your Profits with Disability Approval Rates

If you’ve had any experience with Social Security disability cases, you’ll know that most claims are rejected at the initial stage. In fact, nearly 70% of all applicants need to go through an appeals process to win their claim.

This low approval rate is due to a variety of factors. Many disability applicants are simply not eligible for benefits. They may not have strong medical evidence to support their claim, they’ve never earned enough work credits to qualify for SSDI, or they have a household income too high to qualify for SSI.

Importance of Sample Size

It is important for law firms and disability practices to pursue different types of marketing in order to identify which is the best fit for their business. There are many attorney marketing options available. With that said, they are all very different.

Legal Marketing and The Sunk Cost Fallacy

Oftentimes attorneys and law firms believe that because they have already put in a lot of money into one marketing venue, they should continue to so invest in it even if it isn’t working. An economist would label this situation as the “Sunk Cost Fallacy”. A sunk cost by its very definition is a cost that has already been incurred and cannot be recovered. Law firms often fall into the sunk cost fallacy when they try to build a website and hire a search engine optimization (SEO) company to get the website to rank highly on search engines.

Native Advertising - Are You Missing Out?

How many of us can remember a time when we were sitting at our computers or using our smart devices and all of a sudden, we’re bombarded with an intrusive ad that we’re forced to navigate around?

These types of Internet advertisements are direct, uncut, and “push” the consumer to action.

Tips to Increase Your Packet Return Rate

A few months ago, I published a partial transcript of an interview conducted with a lead screener at a national Social Security law firm, which highlighted the importance of prompt and persistent lead follow-up. However, many attorneys and advocates struggle with converting “desired” claimants (i.e., claimants you would like to sign) to actual signed clients. Regardless of how many high-potential case leads you qualify, you will not witness an increase in signed case inventory, unless you are unable to secure representation documents from the claimants.

4 Digital Marketing Mistakes That Keep Your Law Firm from Scaling

Your legal practice has a custom website, a growing social media presence, and cases on the docket; digital marketing success, right? Not necessarily – you could be unintentionally keeping your law firm’s marketing strategy from reaching its full potential by making one of these common digital marketing mistakes. Applicable to both big picture strategy and the day-to-day marketing decisions, these tips can help scale your firm’s case volume.