Billboards are one of the most popular forms of marketing for attorneys. According to the Outdoor Advertising Association of America, billboards generated $6.7 billion dollars in revenue in 2012. If you’re considering supplementing your current marketing efforts with a new strategy, consider some of the pros (and cons) of billboard marketing before investing in an ad campaign.
Happy workers are an integral part of any successful and productive business—especially law firms. However, because lawyers are more prone to depression than the rest of the population, this can prove particularly difficult. Fortunately, there are a number of changes that you can implement to create a work environment that breeds happiness.
Whether you’ve just signed a new client or won a claim 10 years previously, keeping in touch with your clients is wildly beneficial. Past clients are great for getting referrals to your firm or building a reputation in your community. One of the best ways to keep up with old and new claimants is through online newsletters. Here are some tips your firm can utilize to make sure your email marketing campaigns are as effective as possible.
The holiday season is a great time to stay indoors and crack open a new book. Literature allows us to learn about new perspectives. As a lawyer, literature provides a way to learn new information about your own field. There is a whole canon of literature devoted to justice and its role in a diverse society. Here are a few classic novels which every lawyer should read.
Happy holidays from eGeneration marketing! With some of the biggest holidays of the year quickly approaching, it’s likely that you and your family have big travel plans. Whether you’re hopping on a plane or driving across the state to your in-laws’ house, holiday travel can be unbearably stressful for anyone. Here are some quick tips on how you can make your holiday plans go as smoothly as possible.
Like any business, law firms are always searching for more clients. However, some well-known techniques for increasing your caseload, such as purchasing TV, radio, or print ads, can be time-consuming and costly to create. When used to its fullest potential, email can be an inexpensive and quick way to find new clients within your current network.
Baby Boomers (people born between the years of 1946 and 1964) are currently the second largest population in the US, only behind Millennials. For Social Security disability firms in particular, it’s likely that Baby Boomers make up a large proportion of your clients. Here are some ways your firm can make sure that you’re reaching your audience and addressing the needs of potential claimants.
As November comes to a close, now is the time to optimize how your law firm finds and manages its new clients. By analyzing year-end performance, opportunities may emerge for your firm to make short-term improvements that yield immediate results. You may also find areas to incorporate long-term growth strategies that help ensure your firm's successful future. Consider both approaches as you prepare your law firm's marketing for 2017 and beyond.
Last month, the Social Security Administration (SSA) released its expected changes for FY 2017*. Some of these changes are more likely to have an effect on disability attorneys and advocates than others. There are three changes that are likely to increase the average monthly benefits for SSDI recipients, which will lead to an increase in back pay and thus an increase in average representative fees.
The holiday season is finally upon us! While many firms and businesses experience a seasonal slump during the holidays, this time of the year may be a perfect time to create a referral channel. Referrals are some of the most profitable cases for attorneys, as they don’t cost any marketing dollars. If you want to receive a couple of referral cases over the next month, here are a couple of actions your firm can consider taking to make yourself a known name in your community.