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Penguin 4.0 Dropped: Understanding Google’s Search Algorithm

On September 23rd, Google announced that it rolled out Penguin 4.0, a search engine algorithm update that affects how web pages are displayed on search result pages. Most search engine marketers have been eagerly awaiting this change; either with the hopes of recovering from a penalty, or wishing nothing would change with their site’s ranking.

A Marketing Lesson From Our Presidents

Marketing and maintaining your law firm is a very serious task. With the 2016 election rapidly approaching, it might be helpful to look back at past presidents who have pursued the noble profession of attorney and how you can utilize the lessons they learned along the way.

John Adams

Our nation’s first vice president and second commander and chief. Many of us will remember Adams for his famous defense of the British soldiers accused of shooting and killing five Bostonians in what became known as “The Boston Massacre.”

Creating a Website that Will Increase Your Conversions

As a lawyer, one of the biggest and most effective marketing tools you have at hand is your website. Many potential clients looking for representation will begin and end their search on the Internet. If your site doesn’t stack up to the competition, you could find yourself losing cases before you even have the opportunity to talk to a claimant. Therefore, you need a website that will assure a potential client that there is no need to look any further.

The Importance of Good Legal Note Taking

In elementary school, you likely learned about why taking good notes was important. You needed to remember what your teacher said, and just the act of taking down notes helps you remember content with ease. But as a legal professional, the importance of good notes does not end once you receive a degree. For attorneys and paralegals, note taking can be a skill critical to a firm’s success.

5 Ways Taking Your Case Management Online Revolutionizes Your Firm

More and more people are using the Internet to find an attorney. In fact, a 2014 survey conducted by FindLaw.com found that the Internet was the #1 way for claimants to find a firm to work with, up from 7% in 2005. With more use of the Internet comes more tools available for attorneys to manage cases online. If you haven’t yet considered taking your pending cases to the cloud, here are a five reasons why you should consider doing so today:

The Elements of Expanding Your Practice

Social Security attorneys face a difficult decision: how best to invest their time and resources in cases that often don’t offer an immediate return. Not knowing when a case will be settled, or the outcome of a case, can make it difficult to forecast cash flows and budget properly. There is always a degree of risk involved in expanding any business to create potential revenue growth and hopefully a fruitful return in the future.

OASDI in America and Abroad

The fiscal health of the Social Security program continues to prove itself a politically contentious topic. Placing politics on the sideline, I found myself wondering how the equivalents of SSA’s Old Age, Disability, and Survivors program functioned in other parts of the world. Since both recipients and politicians often criticize the American Social Security system, I decided to peruse the SSA’s Social Security Programs Throughout the World reports to find out about OASDI benefits programs in the top four countries by GDP.*

Guest Blogging Part 2: Reaching out and Getting Blogs Published

Here is our second blog on how attorneys can use guest blogging to their advantage! In part one, we discussed what guest blogging is, why it's important for your firm, and what types of organizations you should reach out to. Now that you have a general idea of what types of articles you want to send out, you’ll want to target some websites that meet your criteria, whether it be a blog with a large readership, or a blog on a very reputable domain.