Whether you’re a solo practitioner or an attorney at a nationwide firm, you’re likely using multiple marketing channels to retain more cases. No matter what type of marketing campaigns you implement as a Social Security disability attorney or advocate, tracking the performance metrics of each campaign you run is essential to achieving success.
Each year, the SSA publishes its “Annual Statistical Report on the Social Disability Insurance Program.” This report, usually released at the end of each calendar year, features a plethora of statistics that chronicle the amount of disability payments, analyze approval ratings, profile disability recipients, and more.
Before you have a chance to speak to potential clients, your web content speaks to them on your behalf. According to Google, 74% of people searching for legal advice online visited a law firm’s website to take action before picking up the phone.
When trying to motivate more clients to contact your firm, searching for overlooked typos won’t be enough. Instead, turn to the finer points of editing content for web marketing. After all, when website content is clear, concise, organized, and optimized to convert, it will bring in clients for you.
Solo practitioners and large firms alike often run into efficiency problems. In fact, according to 2014 data from Salary.com, a staggering 89% of employees admit to wasting time at work. To cut back on your firm’s waste and increase profitability, here are a few tips to help boost productivity.
1. Cut down (or completely avoid) pointless meetings.
Network and Socialize
Having danced the vast majority of my life, I was surprised to find that dealing with attorneys was a lot like dealing with dancers. While attorneys help their claimants receive monetary benefits and dancers perform in groups for an audience, these two distinct professions have more similarities than first meets the eye.
If your firm has a website, you probably already know that depending on how high your website shows up on search engine result pages (SERPs), more or less visitors will make their way to your site. But how important are SERPs to law firms? Understanding how search engines work can immensely improve your ability to sign new clients from your firm’s online traffic .
How do SERPs work?
In late 2014, we published a blog analyzing the profitability of Social Security disability attorneys and advocates at the hearing level. Now, we've set out to revisit the topic and outline what has changed in the past 18 months.
To recap: Back in late 2014, many Social Security disability attorneys saw a decrease in hearing level profitability due to a 3.57% decrease in the hearing approval rate.
Given the current nature of the Social Security disability industry, some Social Security disability firms that do not have a solid budgeting plan in place are running into cash flow issues. This is due to the fact that average wait times for hearings are on the rise. According to a report released by the Office of the Inspector general, the average time to have a hearing scheduled was 490 days as of April, 2016 vs. 353 days in 2012.
According to a survey conducted by FindLaw, nearly 40% of people looking for an attorney conducted their search online in 2014. Internet searches are now hands-down the most commonly used way claimants selected attorneys to hire.
If potential clients find their way to your firm’s website, they might learn how your firm can help them win their claims, but the wrong images on your site could put them off working with you.
Here’s the million-dollar question: How do you pick the right images for your website?