ala's blog

How Law Firms can Reach New Clients with Content Marketing

Submitted by ala on Thu, 01/26/2017 - 16:05

Your marketing strategy may already include T.V. spots, personal referrals, or print advertisements, but it can also include so much more. By creating a diverse range of content and then promoting it, your law firm can establish a pipeline of inbound interest and sign more clients as a result.

Know Your Audience – and Your Firm's Strengths

Prepare Your Law Firm's Marketing for 2017

Submitted by ala on Wed, 11/23/2016 - 13:09

As November comes to a close, now is the time to optimize how your law firm finds and manages its new clients. By analyzing year-end performance, opportunities may emerge for your firm to make short-term improvements that yield immediate results. You may also find areas to incorporate long-term growth strategies that help ensure your firm's successful future. Consider both approaches as you prepare your law firm's marketing for 2017 and beyond.

Short-term Optimizations

Sign More Clients with Web Copy That Converts

Submitted by ala on Tue, 06/07/2016 - 17:11

Before you have a chance to speak to potential clients, your web content speaks to them on your behalf. According to Google, 74% of people searching for legal advice online visited a law firm’s website to take action before picking up the phone.

When trying to motivate more clients to contact your firm, searching for overlooked typos won’t be enough. Instead, turn to the finer points of editing content for web marketing. After all, when website content is clear, concise, organized, and optimized to convert, it will bring in clients for you.

How Your Law Firm Can Profit During a Seasonal Slump

Submitted by ala on Tue, 11/17/2015 - 13:30

Many businesses, including legal practices, are subject to the whim of marketplace seasonality. Regardless of practice area, law firms often see a decline in caseload in their field’s off-season.

When cases are pending or caseload is light, a savvy marketing strategy can turn a slump into a speedbump. Following these practices can help your firm run seamlessly despite a seasonal disadvantage.

4 Digital Marketing Mistakes That Keep Your Law Firm from Scaling

Submitted by ala on Tue, 09/15/2015 - 16:33

Your legal practice has a custom website, a growing social media presence, and cases on the docket; digital marketing success, right? Not necessarily – you could be unintentionally keeping your law firm’s marketing strategy from reaching its full potential by making one of these common digital marketing mistakes. Applicable to both big picture strategy and the day-to-day marketing decisions, these tips can help scale your firm’s case volume.

What is PPC Advertising and Why Your Firm Should Use it

Submitted by ala on Tue, 07/21/2015 - 10:51

When it comes to generating legal case leads, every law firm can benefit from a digital marketing approach that includes PPC, or Pay-Per-Click, advertising. Hastily launched, PPC campaigns can backfire by exceeding budgets and returning few cases. When run properly, however, PPC advertising can increase your firm’s caseload exponentially. Read on to learn how your firm can benefit from lead generation PPC advertising.