Some pages on your law firm’s website are more important than others. Aside from the home page, the about page is the most visited on an organization’s website.

Since an about page receives significant traffic, you want to ensure it includes an engaging biography about yourself and/or your team of attorneys. A biography is a great opportunity to present an elevator pitch to prospective clients.

Here are some tips for what to include in your bio on your law firm’s website.

1. A Professional Headshot

Prospective clients want to see who they could be hiring. This will be the first time they see what you look like, so you want to make a good first impression. A strong, professional photo can help define how you want to be perceived by your potential clients.

This should go without saying, but please don’t use a selfie as your headshot. It’s honestly worth the investment of hiring a professional photographer to take your headshot.

2. An Explanation of What You Do and Why You Do It

This part of your bio will help you explain to prospective clients what exactly you can do to help them. You can also walk them though the upcoming legal processes. Include why you practice your area of law by describing what drives you and why you are passionate about law.

For example, if you practice personal injury law, you can say you are committed to helping injured victims exercise their rights and receiving the compensation they deserve.

3. Something Personal About Yourself

You’re more than just an attorney. Going through the legal process and working with a lawyer can be stressful and a little intimidating for some. Letting clients know something personal about yourself can help humanize you and help claimants connect with you.

You could say you like to spend time with your family, travel, or play golf. Writing something personal about yourself or your hobbies can go a long way in alleviating a future client’s anxieties.

4. Contact Information

Make sure that potential clients can easily contact you. Include your work phone number (or numbers if you work out of multiple offices) and email address. It’s also a good idea to include a link to your LinkedIn profile if you have one.

Setting Your Law Firm Apart

When writing (or re-writing) your bio, a good rule of thumb is to ask yourself, “What would a potential client think?” Because the legal industry is so competitive, you want to differentiate yourself from the pack and show why you and your services are unique.

By doing so, it could help you attract new clients for your firm. If you want help supplementing your caseload with legal leads, give us a call today at (617) 800-0089. We’d be happy to discuss our lead pricing and availability in your area with your firm today.