Turning Your Leads Into a Pot of Gold

Submitted by rsg on Fri, 03/15/2019 - 13:03

Lead generation can be an easy and cost-effective way to help your firm generate more leads. By working with your lead provider, you can make sure you are getting real gold rather than fool’s gold from your lead provider. Here’s how you can turn your leads into the pot of gold at the end of the rainbow!

Follow up

Frequent follow ups are necessary for your leads to become cases. At eGen, we send our leads in real-time. This means that as soon as someone fills out a form stating they’re looking for legal help, their contact information is sent to your firm. The faster you follow up, the higher the chance they’ll answer. We even offer a complimentary Live Transfer feature that will automatically place a call between the lead and your office. This way, you won’t have to worry about how much time has passed with receiving the lead and your follow up.

If the lead doesn’t answer right away, keep trying to contact them. Depending on the type of lead, you may want to try different ways to contact them. Those looking for a lawyer may not answer an unknown number right away, maybe email them to set up a time to call. Or leave a detailed message explaining who you are and why you are calling them. Workers’ compensation leads should not be working, so calling them during the day may be the best way to reach them. Consider if they’d be at work or at home. Whichever method seems to be most efficient for your intake staff, stick with it and be persistent.

Track Your Leads

Whether a lead turns into a successful case or doesn’t work out, be sure to keep track of the results and why. Did you not work with them because they were too young to be approved for Social Security disability? Were they a type of personal injury case that your firm does not take? Mark this down. By doing so, you can keep track of what types of cases are pursuable and get and accurate picture of how much you’re spending with lead generation services to sign one new client. Here at eGen, our clients typically see a CPC that is lower than the industry average!

We offer a complimentary lead and case management software, known as eLuminate, that can help. With eLuminate you can keep track of and manage the leads sent to your firm. You can even add documents to send to clients and create custom views to make tracking your cases more efficient and easier. If you need to add custom fields to better monitor your success with the leads, your eGen account manager can help you set up set up different fields and views.

Share Your Results

When your firm is working with a lead provider, share how you are doing with their leads. As you keep track of your leads in eLuminate, we can then see if there are any trends with the campaigns where your successful leads are coming from. We’ll be able to better tailor our marketing efforts to help get your firm receive more desirable leads and cases. The more information you can give your lead provider about your leads, the better the lead quality will be.

We currently offer Social Security disability, personal injury, workers’ compensation, and employment law leads. To find the pot of golden leads at the end of the rainbow, give us a call at (617) 800-0089 today!