Blog

How You Can Increase Your Practice’s Revenue with Punitive Damages

Auto accidents may be the workhorse practice area for your firm, but your practice doesn’t have to focus solely on this type of personal injury case. Motor vehicle accidents account for only 52% of personal injury cases, according to the Bureau of Justice Statistics’ 2005 data*. The other 48% a mix of medical malpractice (15%), product liability (5%) and 28% “other” cases, which includes premises liability cases, slip and fall, etc.

Getting Traffic to Your Personal Injury Site with Keywords

Personal injury is one of the most competitive areas of law in the country. It may feel like it’s nearly impossible to get your website to show up on Google’s search results due to the volume of competing firms. Although challenging, it’s still possible to get your personal injury firm to show up online. Here are some tips to help your firm succeed in a saturated market by simply modifying the copy you use on your website.

A Higher Cost Per Case Doesn’t Necessarily Mean You’re Less Profitable

Cost Per Case (CPC) is often used as the metric to compare marketing campaigns in the legal industry. While it’s a good metric to get a quick snapshot on how your marketing campaign is doing, you really should be looking at your Return on Investment (ROI) to get a true sense of how profitable your marketing campaigns are. Revenue on a case is not earned as soon as your firm retains the case, but rather when the case is settled. The likelihood of getting a settlement depends on the strength of the case that you have retained.

Most Common Days for Car Crashes—Preparing for an Increase in Clients

Almost every business has a “busy season,” and personal injury firms are no exception. Due to high settlements and plenty of insurance coverage, auto accident claims are among the most popular case types for personal injury attorneys. Some days of the year have significantly more auto accidents than others. If you’re personal injury attorney, prepare your intake staff for these busy days to make sure you’re ready for an increase in your caseload.

Three Great States for Personal Injury Claims

Because personal injury attorneys are required to be accredited with a state’s own bar to practice law in the area, it’s uncommon to find firms who will take PI claims nationwide. If your firm is considering expanding into a new state, you’ll likely want to choose a state nearby. While this is great for travel costs, not all states are perfect for filing personal injury claims. Here are some of the best states for personal injury attorneys to be licensed in.