Using Facebook Analytics to Reach More Clients

Odds are good that your clients are using Facebook. According to data gathered by Pew Research Center, 71% of adult internet uses use Facebook. Even Social Security disability applicants are likely to be on Facebook: 63% of adults age 50-64 have a profile. If your firm has a Facebook page already, you may not be sure how to leverage the most use from the platform. Fortunately, Facebook has its own form of analytics you can use to help target your potential clients effectively.

Should Your Firm Start a Newsletter?

A few weeks ago, we helped you figure out how you could start writing newsletters by giving you tips on the content to include in them. However, are you on the edge and still deciding whether or not this is something worth working on? There are numerous reasons why a newsletter is a great idea for your firm. Here are just a handful of the many benefits your firm could see from starting a legal newsletter.

Optimizing Your Firm's Homepage

Did you know that your homepage is arguably the most important component of your firm’s website? It’s the first page someone finds when searching your firm’s name, and it should be accessible from any other page on your site. If you don’t have a compelling and optimized homepage, you may not be generating as many digital leads as you’d like from your law firm’s website.

Are TV Ads All That and a Bag of Chips?

According to Forbes, digital marketing will overtake television ads in 2017 for the first time ever. Even so, commercials are still one of the most popular forms of marketing due to the fact that so many consumers still watch TV. Recent data compiled by Total Audience Report shows that Millennials watch 22 hours of TV per week, while older generations watch even more. Adults aged 50-64, the sweet spot for most Social Security disability firms, watch a staggering 43 hours of TV every week. This equals about 6 hours of TV every day.

Mistakes Your Firm Could Have On Your Website

According to data collected by the Pew Research Center, older Americans are using the web more than ever before. In 2016, 64% of people age 65+ used the internet, while 87% of users aged 50-64 were online. This means that if your firm doesn’t have a website, you should invest in one as soon as you can. Unfortunately, this older audience may not be as tech-savvy as other populations. Social Security disability attorneys in particular may be at a disadvantage when trying to get consumers to contact your firm online. Here are some tips you should keep in mind when building your website.

Google’s Webmaster Guidelines and Your Firm

If you’re like most firms in 2017, you’ll have a website you use to find more potential claimants. Google is currently the most popular search engine in the world (by a large margin), so it’ll be important to follow Google’s guidelines to ensure you’re never penalized for unfavorable web practices. It’ll be unlikely for your firm to be removed from Google completely unless you participate in some kind of SEO scheme, but here are some simple tips you should keep in mind to ensure Google can crawl your site and all your pages could be found by potential claimants:

Retaining Clients Through Email

Prompt and persistent follow up is key to success with lead generation. Most firms tend to rely on phone calls to get in contact with leads, but email communication has become an equally important tool when it comes to establishing contact.

While phone calls are a tried and true strategy, it’s important to make sure that you are utilizing email communications to their full potential.

Benefits of Having a Blog on Your Law Firm’s Website

Did you know that there are over 300 million blogs on the Internet? This staggering number makes sense as blogs are incredibility popular; they’re a great medium for attorneys because they allow experts to share lesser-known information with other people from all around the world.

You might be surprised to know that there are a lot of law firms and lawyers that write and produce their own blogs.

There are a lot of advantages for maintaining blog for your law firm, here are some of the benefits of starting a legal blog: