Submitted by Rachel on Wed, 06/14/2023 - 08:58

Generating leads for your law firm can be a challenging task. Depending on where your firm is located and what area of law your firm is looking to generate leads in, competition can be high.

Here are 6 ways your firm can generate more legal leads:

1. Paid Search

PPC, or pay-per-click, is a popular lead generation method for law firms. Through PPC, you can target keywords related to your area of law in very specific locations. This can help your firm make sure it is generating legal leads in the locations you take cases in. With different ad types, like Google Screened, Display Ads, Responsive search ads, and much more, your firm can test which generate the highest quality legal leads. You or your marketing team will need to monitor the campaigns to ensure spend is being properly used.

2. SEO

Search Engine Optimization (SEO), can be an extremely effective way to generate legal leads. By optimizing your website for organic search (non-paid traffic to your firm’s website from search engines), you can gain ‘free’ traffic to your firm’s website.

Use SEO tools like Ahrefs, SEMrush, or Google Search Console to find keyword opportunities. You can then create new blog content or edit existing content for these keywords. Run an audit to look for any technical issues, like site speed or broken links, that can be fixed. SEO can take a few months to see results, so start early and track your changes to determine what has the biggest impact on your site’s organic performance.

3. Word of Mouth

One of the most traditional forms of lead generation is word of mouth. Use your past and current clients to help generate more legal leads for your firm. Whether it’s having them promote your firm to family and friends or asking for online reviews, your happy clients can be your biggest lead drivers. Ask for reviews to be posted on Google, Yelp, or other business databases. You can then use these glowing review’s on your firm’s site to help influence a potential claimant to contact your firm.

4. Local Organizations

Utilize the local organizations around you to aid in your lead generation efforts. You can then sponsor events, advertise with them, or even offer services for a discounted rate. For example, if you are an employment law attorney, you can give a webinar on employee rights to a local union. Continuing to support your community can help generate legal leads for years to come.

5. Social Media

Social media is another great place to generate legal leads. Along with creating your firm’s profiles and uploading information posts and videos, you can interact with potential clients. Join groups related to your target audience and answer questions. TikTok has been a growing community for law firms to join. For example, employment law attorneys can react or comment on posts about a bad job experience. You can even run ads for your firm, targeting specific audience features based on social media profiles.

6. Third Party Services

While these are all effective ways to generate legal leads for your law firm, many can take months to see results or require constant monitoring to ensure you stay within your budget. Third party tools, like a legal lead generation service, can be a fast, effective and profitable option for your firm. With a service like eGen, you can set a limit to how many leads you’d like each month, pick the specific geographic areas your firm would like leads, customize your lead package, and more.

eGen generates exclusive and real-time employment law, Social Security disability, personal injury, and workers’ compensation leads. To find out more about pricing and availability in your area, contact us today.

Lead Generation Guide For Lawyers

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