When I speak to clients, I find that they can be categorized into two groups. The first half of clients know everything about their account – how it’s set up, where they’re getting leads from, what their lead volume is, how many leads they’re converting, and so on. The other half of clients don’t know how their accounts are set up, what new features we have that they can benefit from, or how they’re doing with the leads.
If you are part of a typical Personal Injury law firm, you might not take all case types within the broad and diverse field of Personal Injury. Most practices specifically focus on injuries that would fall under the categories of General Liability and Auto Accident. Thus, most marketing initiatives of these Personal Injury law firms target individuals who have been involved in a vehicle collision and those who have hurt themselves on the premises of another residential or commercial entity.
If you’ve had any experience with Social Security disability cases, you’ll know that most claims are rejected at the initial stage. In fact, nearly 70% of all applicants need to go through an appeals process to win their claim.
This low approval rate is due to a variety of factors. Many disability applicants are simply not eligible for benefits. They may not have strong medical evidence to support their claim, they’ve never earned enough work credits to qualify for SSDI, or they have a household income too high to qualify for SSI.
It is important for law firms and disability practices to pursue different types of marketing in order to identify which is the best fit for their business. There are many attorney marketing options available. With that said, they are all very different.
Oftentimes attorneys and law firms believe that because they have already put in a lot of money into one marketing venue, they should continue to so invest in it even if it isn’t working. An economist would label this situation as the “Sunk Cost Fallacy”. A sunk cost by its very definition is a cost that has already been incurred and cannot be recovered. Law firms often fall into the sunk cost fallacy when they try to build a website and hire a search engine optimization (SEO) company to get the website to rank highly on search engines.
How many of us can remember a time when we were sitting at our computers or using our smart devices and all of a sudden, we’re bombarded with an intrusive ad that we’re forced to navigate around?
These types of Internet advertisements are direct, uncut, and “push” the consumer to action.
A few months ago, I published a partial transcript of an interview conducted with a lead screener at a national Social Security law firm, which highlighted the importance of prompt and persistent lead follow-up. However, many attorneys and advocates struggle with converting “desired” claimants (i.e., claimants you would like to sign) to actual signed clients. Regardless of how many high-potential case leads you qualify, you will not witness an increase in signed case inventory, unless you are unable to secure representation documents from the claimants.
Your legal practice has a custom website, a growing social media presence, and cases on the docket; digital marketing success, right? Not necessarily – you could be unintentionally keeping your law firm’s marketing strategy from reaching its full potential by making one of these common digital marketing mistakes. Applicable to both big picture strategy and the day-to-day marketing decisions, these tips can help scale your firm’s case volume.
In 1977, Congress passed the Fair Debt Collection Practices Act (FDCPA) to provide consumers with legal protection from abusive debt collectors. As we expanded our services to include lead generation for Debt Collector Harassment cases, we discovered some interesting facts about the FDCPA.
In the 90s, some partners in the Southern part of the United States established their family owned law firm in Mississippi.
Their expertise was in Personal Injury and Social Security Disability Law and together they served their city. Eventually they branched out to surrounding areas and ten years later they had offices in other major cities in the South. Their mission was a simple one: to help their friends, neighbors and community by getting them the Personal Injury and Social Security Disability benefits they deserved.