Whether you are a sole practitioner or you own a national law firm, successfully growing a Social Security Disability (SSD) practice is not an easy task. Many disability practices make the mistake of growing too fast and find themselves strapped for cash.
In today’s world the variety of devices that are surfing the web is astounding. Platform, browser, screen size, connection speed and more can vary wildly. For this reason when optimizing for mobile devices like tablets and smart phones I usually recommend responsive design.
With the rise of online lead generation in the legal space in recent years the market has become flooded with lawyer directory websites, attorney referral networks, and a wide range of full service or specialized lead generation businesses. With this new array of avenues to produce additional cases for your firm now at your finger-tips, it can be difficult to determine which service can provide your firm with the best possible Return on Investment. It is also important to note, that while most of these companies utilize the internet to produce their potential new cases, each and every one of them use different ad campaigns, mediums, and techniques to acquire these legal case leads, all of which inevitably have an effect on case lead quality.
When trying to determine success with online Social Security Disability lead generation, it is crucial to consider your Cost-Per-Case. Although the retention rate may be lower than that of other forms of advertising, such as TV or print, the leads are priced in a way that you can still achieve a very attractive case acquisition cost. As illustrated, out of 200 Social Security leads at $25 per lead, if only 9 turn into fee-generating cases, it costs only $556 to acquire a fee-generating case.
Once you find a high-quality, cost-effective online lead source to assist the marketing of your law firm, you must then focus on maximizing conversions. Whether you purchase Social Security leads, Personal Injury leads, or Workers Comp leads, having a methodical plan for processing the inquiries will determine the value of these case referrals to your firm. Attorneys often assume that lead quality represents the sole variable in a campaign’s success. While lead quality is important, without adequate follow-up and conversion measures in place, most campaigns are doomed for failure.
When used effectively, Internet legal case leads can result in tremendous growth for law firms. Many of the largest, most successful firms in the country rely on legal case lead generation to grow their client base. While there is the potential for great success, there are many potential areas for failure. Before purchasing legal case leads, it is important to evaluate whether your firm is set up to handle online case leads. Once deciding to purchase leads, it is critical to understand the keys to success.
Search Engine Optimization (SEO) is one of the most powerful marketing tools available to a law firm. Effective SEO can lead to an increase in the number of visitors to your site and an increase in case referrals as a result. Below are some strategies to consider when starting an SEO campaign.