eGenerationMarketing has been generating FDCPA Violation leads for the past few months. As our client base continues to grow at an astronomical rate, we have gathered some tips for success from our most successful clients.
Educate the Lead
Most individuals are aware when they should apply for social security disability (SSD) benefits or file a personal injury or workers comp lawsuit. However, very few individuals are aware that they could be entitled to sue debt collectors who are harassing them. Thus, it is extremely important to educate claimants on the FDCPA act and ask questions to decipher whether a violation might have taken place.
Send the Cease and Desist Letter Promptly
Once you are able to find the 3rd party debt collector who is harassing the individual, you must be willing to send a cease and desist letter to the debt collector on behalf of the lead. Upon sending the cease and desist letter, be sure to follow up with the claimant regularly to see if the debt collector continued to call them after the letter was sent.
Understand the Up-Front Work Associated with FDCPA leads
When buying leads for most other legal case types, you can usually decipher with a short questionnaire whether the claimant has a viable case or not. However, with FDCPA leads there is significantly more upfront work associated with turning a lead into a retained case. You will have to spend a significant amount of time following up with a lead to figure out if a violation took place and who the violating party was. While the labor cost of resolving FDCPA leads can be higher than resolving other legal leads, you will likely see a much quicker return. Once a violation has been found, most FDCPA cases are settled within 3-6 months. With other case types such as SSD, it can take up to 2 years to get a return on your investment.
Follow Up with all Leads Promptly
As with all online leads, prompt and persistent follow up is essential to success. Call each lead regardless of what the information on the web form says. Some law firms will often call a lead numerous times over the course of 2-3 weeks prior to giving up on the lead.
If you are an FDCPA attorney and would like to know more about our FDCPA leads, feel free to contact us at 617.800.0089.