Google’s Webmaster Guidelines and Your Firm

If you’re like most firms in 2017, you’ll have a website you use to find more potential claimants. Google is currently the most popular search engine in the world (by a large margin), so it’ll be important to follow Google’s guidelines to ensure you’re never penalized for unfavorable web practices. It’ll be unlikely for your firm to be removed from Google completely unless you participate in some kind of SEO scheme, but here are some simple tips you should keep in mind to ensure Google can crawl your site and all your pages could be found by potential claimants:

Retaining Clients Through Email

Prompt and persistent follow up is key to success with lead generation. Most firms tend to rely on phone calls to get in contact with leads, but email communication has become an equally important tool when it comes to establishing contact.

While phone calls are a tried and true strategy, it’s important to make sure that you are utilizing email communications to their full potential.

Benefits of Having a Blog on Your Law Firm’s Website

Did you know that there are over 300 million blogs on the Internet? This staggering number makes sense as blogs are incredibility popular; they’re a great medium for attorneys because they allow experts to share lesser-known information with other people from all around the world.

You might be surprised to know that there are a lot of law firms and lawyers that write and produce their own blogs.

There are a lot of advantages for maintaining blog for your law firm, here are some of the benefits of starting a legal blog:

The Interns Are Coming!

Pre-law and law students exist in a bubble.

These greenhorns probably have no idea what working at a law firm is like. They don’t know about the drudgery, or how long the hours are, or that it’s not like an episode of Suits.

It might be time to dispel their illusions. And it also might be time for your firm to get a breath of fresh air. Interns don’t only bring Jansport backpacks to their internships—they also bring enthusiasm, new perspectives, and a lot of energy. In other words, your firm has just as much to gain from the internship as the intern does.

How Can I Increase my Caseload on a Budget?

In an ideal world, all of your clients would come from referrals. Having a past client recommend your firm to a family member or friend in need will be much more impactful than having a potential claimant see your firm’s name on a billboard. Unfortunately, it’s nearly impossible for your firm to get the volume you need from just referrals alone. Here are a few ways you can supplement your current caseload on a limited budget:

Reconsideration Approval Data by State

As a follow-up to my last post on initial application approval data by state, I thought it useful to compile state statistics on reconsideration approval rates. While many attorneys and disability advocates focus solely on approval rates at the hearing level, knowing initial and recon approval rates can help project short-term receivables needed to pay overhead and staffing costs and assist in calculating future hearing workload for attorneys and advocates.

Networking to Boost Your Workers’ Comp Caseload

Law firms of all sizes are always looking for new ways to increase their caseloads and sign more clients. While workers’ compensation claims are not as common as personal injury claims, tens of thousands of employees seek legal assistance every year. While digital and traditional marketing efforts can bring in many clients, you might be able to sign more workers’ compensations for free through networking. Here are some ways connections can get you the workers’ comp cases you want.

The Pros and Cons of Starting a PPC Campaign

Pay-per-click advertising, or PPC, is one of the most popular forms of digital marketing available. Legal PPC advertisements work by allowing law firms to pay a set amount each time a potential claimant clicks on a link to their firm’s website. When executed correctly, PPC campaigns can be a profitable way to generate legal leads. On the flip side, a poorly-run PPC campaign can cost your firm thousands per week. Here are some of the pros and cons of starting your own campaign.