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6 Holiday Travel Tips for Attorneys

Happy holidays from eGeneration marketing! With some of the biggest holidays of the year quickly approaching, it’s likely that you and your family have big travel plans. Whether you’re hopping on a plane or driving across the state to your in-laws’ house, holiday travel can be unbearably stressful for anyone. Here are some quick tips on how you can make your holiday plans go as smoothly as possible.

How to Represent Baby Boomers

Baby Boomers (people born between the years of 1946 and 1964) are currently the second largest population in the US, only behind Millennials. For Social Security disability firms in particular, it’s likely that Baby Boomers make up a large proportion of your clients. Here are some ways your firm can make sure that you’re reaching your audience and addressing the needs of potential claimants.

Prepare Your Law Firm's Marketing for 2017

As November comes to a close, now is the time to optimize how your law firm finds and manages its new clients. By analyzing year-end performance, opportunities may emerge for your firm to make short-term improvements that yield immediate results. You may also find areas to incorporate long-term growth strategies that help ensure your firm's successful future. Consider both approaches as you prepare your law firm's marketing for 2017 and beyond.

Short-term Optimizations

Changes to Social Security Disability in 2017

Last month, the Social Security Administration (SSA) released its expected changes for FY 2017*. Some of these changes are more likely to have an effect on disability attorneys and advocates than others. There are three changes that are likely to increase the average monthly benefits for SSDI recipients, which will lead to an increase in back pay and thus an increase in average representative fees.

* https://www.ssa.gov/news/press/factsheets/colafacts2017.pdf

Giving Back & Increasing Your Referrals

The holiday season is finally upon us! While many firms and businesses experience a seasonal slump during the holidays, this time of the year may be a perfect time to create a referral channel. Referrals are some of the most profitable cases for attorneys, as they don’t cost any marketing dollars. If you want to receive a couple of referral cases over the next month, here are a couple of actions your firm can consider taking to make yourself a known name in your community.

The Most Important Question Any Firm Can Ask

There are countless questions you’ll need to ask claimants to vet a claim and determine if the case is pursuable. Social Security disability attorneys will always want to know what disability a claimant has, while personal injury attorneys will be more concerned with an applicant’s case type. But there’s one question that you should be asking any claimant who contacts you, regardless of your area of law:

How did you hear about our firm?

Why is this question important?

Mental Disorders: 1 of 3 Approved Claims

Social Security disability attorneys know a case is worthless if a condition isn’t disabling enough to be approved by the SSA. No amount of testifying will sway an ALJ if there isn’t medical evidence to back up a claim. Most Social Security attorneys turn away claims dealing with mental illnesses, but did you know that 34.7% of approved claims are applicants who have a mood disorder or similar illness?

How Color Affects Conversion Rate

Most attorneys have a website nowadays, and for good reason: According to a Google Consumer Survey, 34.5% of prospective clients found an attorney using a search engine combined with other internet sources and social networks, second only to “asking a friend” at 34.6%. In the four years since the survey was conducted, one billion additional people are using the Internet, meaning this statistic is likely even higher.