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How Color Affects Conversion Rate

Most attorneys have a website nowadays, and for good reason: According to a Google Consumer Survey, 34.5% of prospective clients found an attorney using a search engine combined with other internet sources and social networks, second only to “asking a friend” at 34.6%. In the four years since the survey was conducted, one billion additional people are using the Internet, meaning this statistic is likely even higher.

Should you Hire a Paralegal?

If your firm has grown and taken on more cases, you’ve surely grappled with the big decision of expanding and hiring new staff members. Hiring another member of your team is no small feat: From salary to health insurance, it’s very expensive to pay for a full-time employee. You’ll also likely lose thousands of billable hours from training new employees. If you’re considering taking the plunge, here are a few things to keep in mind before making a decision.

The Facts on the Social Security Disability System

Many disability attorneys and advocates interact with hundreds if not thousands of disability claimants every year. Through these interactions disability representatives inevitability create a mental model of the typical disability recipient and the disability system. Let’s see how much you know about Social Security disability.

How to Win Over an Unruly Client

As an attorney, you know that not every client who walks through your door is ideal. There are a few key signs that you’ve found yourself a difficult claimant, even if the actual case may be a quick win. Here are some of the best ways to combat common client woes:

The Overlooked Benefits of Case Management Software

We all know case management software helps attorneys stay organized. But there are several additional benefits that are rarely noticed and yet are instrumental to a law firm’s success. Despite being frequently overlooked, they are some of the main factors that help attorneys and their staff save time and money with their case management software.

4 SEO Tips for Your Law Firm’s Content

As an attorney, you know the importance of getting more visitors to your website. One of the best ways to get unpaid visitors to go to your firm is by using Search Engine Optimization (SEO) to create the best content possible. Unfortunately, not every law firm has the budget to hire a content marketer. If your firm has a website that’s not receiving as much traffic as you’d like, here are a few quick SEO tips you can use to make sure you direct as much traffic as possible to your website.

How Will Self-Driving Cars Affect Personal Injury Cases?

Every day, people get into car crashes due to negligence, user error, bad reaction times, and just plain bad luck. In fact, according to the Association for Safe International Road Travel, 2.35 million Americans are injured or disabled in road crashes every year.

However, the rise of self driving cars means that driving safety may no longer rely on the motorist, but the car itself.

Penguin 4.0 Dropped: Understanding Google’s Search Algorithm

On September 23rd, Google announced that it rolled out Penguin 4.0, a search engine algorithm update that affects how web pages are displayed on search result pages. Most search engine marketers have been eagerly awaiting this change; either with the hopes of recovering from a penalty, or wishing nothing would change with their site’s ranking.

A Marketing Lesson From Our Presidents

Marketing and maintaining your law firm is a very serious task. With the 2016 election rapidly approaching, it might be helpful to look back at past presidents who have pursued the noble profession of attorney and how you can utilize the lessons they learned along the way.

John Adams

Our nation’s first vice president and second commander and chief. Many of us will remember Adams for his famous defense of the British soldiers accused of shooting and killing five Bostonians in what became known as “The Boston Massacre.”

Creating a Website that Will Increase Your Conversions

As a lawyer, one of the biggest and most effective marketing tools you have at hand is your website. Many potential clients looking for representation will begin and end their search on the Internet. If your site doesn’t stack up to the competition, you could find yourself losing cases before you even have the opportunity to talk to a claimant. Therefore, you need a website that will assure a potential client that there is no need to look any further.